Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Evolve with your audience. Video Marketing and Sales.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 308

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Contently

MAY 13, 2020

Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. And Disney has brought audiences to tears with their live sing-a-longs. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

illumin

APRIL 9, 2024

OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Video Overtaking All Other Digital Channels. Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

MAY 3, 2021

It doesn’t add value to your audience and can seem completely irrelevant. B2B content often fails because it’s not written for the audience, readable, or interesting. B2B content teams can inject creativity, simplicity, and a point of view to resonate better. You Aren’t Writing for Your Audience. Most of it sucks.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 97

Media Brand Identity Branding Storytelling 97

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” That’s our job.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. In amongst the noise, audiences are more willing than ever to engage with brands that are adding value in a way that feels authentic and real. Spreading stories across media. If not, leave it out.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Spiralytics

MARCH 13, 2024

It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level. With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. M 2 Ivana Alawi (@IvanaAlawi) 17.4M

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. A well-told story can leave a lasting impression, making it essential to strike a balance between technology and creativity.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Apparently audiences aren’t really into that. Storytelling is a practice nearly as old as mankind itself.

Storytelling 83

Storytelling Social Media Effectiveness Media 83

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added. Get a better hold on what content the audience is looking for, and where. Get MarTech!

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. It’s also become a source of entertainment, which audiences are craving more than ever.

Social Media 90

Social Media Media Content Storytelling 90

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.

Campaigns 90

Campaigns Work Management Content Transparency 90

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Who is my audience? How do I get my idea into my audience’s head? How do I change the way my audience thinks? How do I change the way my audience behaves (ahem, buys)? Get to Know Your Audience Better. How do we prompt a pivot?

Storytelling 90

Storytelling Social Media Media eCommerce 90

Top Rank Marketing

FEBRUARY 26, 2024

It can be a struggle to closely follow all of the external forces and factors impacting your business category and audiences. 4: Brings creativity to the table. More than three-quarters (81%) go as far as saying that B2B brands are now producing creative campaigns that rival consumer brands.”

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

ClearVoice

FEBRUARY 7, 2022

Digital marketing trends: Michelin uses video games to reach teen drivers. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. . Read on to find out why. Teaching a teen to drive can be a difficult experience.

Trends 131

Trends Campaigns Planning Trade Show 131

Salesforce Marketing Cloud

AUGUST 29, 2023

Throughout her career, she has shown a unique ability to connect with her audience on a personal level, delivering an innovative brand experience with each album, tour, and style change. She connects with her audience by sharing her personal experiences, opinions, and emotions — showing that she’s unafraid to be her true self.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Sprout Social

NOVEMBER 2, 2021

When Instagram launched Reels, we were quick to adopt the new video format. As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. What we tested. sproutsocial.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 116

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), ad campaigns and creator marketing activations.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

Contently

MARCH 18, 2020

The company was founded, in part, to help freelance creatives get paid well for doing what they love. Our audience consists of marketers trying to be more creative and think more strategically. Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. What do we pay?

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172