Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Thinking outside the box when it comes to creatively sharing your customer stories is a sure way to retain more long-term business clients.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so. But that future may not be far off.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

illumin

FEBRUARY 13, 2024

Super Bowl LVIII had a massive audience As the San Francisco 49ers and the Kansas City Chiefs kicked off on Sunday in front of 65,000 football fans, advertisers were getting their game faces on, ready to reach the predicted 127.5 The ad sprinkles in humor too, giving it a fun and uplifting vibe that keeps audiences engaged.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. Nothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Your audience may laugh, cry, or dance but not buy. Think about it.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Content Standard

APRIL 11, 2017

Stories mean the difference between passion and disinterest , between moving an audience to their feet and slumping them over their desks in boredom. You’ve been evangelizing the power of good brand storytelling for a long time. The Evolution of Storytelling. ” Storytelling vs. Story-Making.

Storytelling 67

Storytelling Brand Identity Branding Paid Search Agency 67

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell.

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Johnson: Who’s your target audience? Did you have resistance to the magazine internally?

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Digilant

OCTOBER 16, 2023

The goal of display advertising is to attract the attention of the audience and drive them to take a specific action, such as clicking on the ad to visit a website, making a purchase, or signing up for a newsletter. Advertisers can use this ad size to engage audiences as they scroll down a page. Does Display Advertising Still Work?

Display 59

Display Advertising Agencies Advertisements Advertising 59

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. Creative educators are about to dominate the world.” These tools are changing the way we think about creative work. There are signs it’s already begun.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Marketing Insider Group

FEBRUARY 10, 2021

To your target audience, your value proposition should be: Relevant. Source: Medium. Connect with Your Audience. You need to know your audience so well that you can jump into a conversation they’ve already begun and offer a straightforward solution to the problem at hand. Does it speak directly to your target audience?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Video creative fatigue is rife – people are bored of seeing the same old ads day in, day out. This guide will cover how to increase video engagement while identifying and bypassing creative video fatigue.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

EveryoneSocial

JUNE 2, 2020

Your company’s marketing communications strategy is built around informing your target audience, while building trust and reinforcing brand credibility. Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements. So what can you do?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Stevens & Tate

NOVEMBER 20, 2020

When it comes to engaging with your audience on social media , you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Tell Fictional Stories.

Video Marketing 64

Video Marketing Work Management Marketing Management Storytelling 64

B2B Digital Marketer

NOVEMBER 23, 2023

Cons: Adhering to algorithms can sometimes stifle creativity. How to Integrate Behavioral Economics into SEO Identify Behavioral Economic Theories Relevant to Your Audience Research behavioral economics principles and identify which could influence your consumers’ decision-making processes.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. With such a vast user base, businesses have the opportunity to reach an enormous and diverse audience. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Digilant

AUGUST 10, 2021

6 Creative Tips to Optimize your Digital Audio Advertising. You want your ad to be memorable but not annoying to the audience. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. . Audio creative that a listener hears over and over tends to drop in performance.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Knowing Your Target Audience Knowing and identifying your target audience is critical for any B2B campaign. Are you targeting small businesses?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Trade Press Services

JANUARY 2, 2024

When a company is customer-centric its services, process, messaging and content are tailored to its target audiences’ needs, challenges and preferences. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Are Trade Publications Still a Viable B2B Marketing Medium?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Set the Scene.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. I’m your host, Dr. Saksham Sharda, and I’m the creative director at Outgrow. I, myself and my team, have deployed a few AI tools that are kickstarting the ideation process from a creative standpoint. Saksham Sharda: Hi, everyone. Don’t have time to read?

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Vidyard

MAY 21, 2014

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. It creates a connection that other mediums can’t make.”. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. What the robots aren’t very good at, however, is telling stories that build an emotional connection with an audience. It provides the creative constraints to unleash your best ideas. Susan, New York.

Content 167

Content Linkedin Facebook Analysis 167

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram , Facebook , Facebook Messenger, WhatsApp, and even on Clips by Apple and Medium’s Series.

Social Media 120

Social Media Media Storytelling Social Networks 120

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. Designing interactive stories can be a creative and rewarding experience. x 11 page or blog post template.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. Designing interactive stories can be a creative and rewarding experience. x 11 page or blog post template.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Unbounce

JUNE 15, 2023

Will creating high-quality, informative, and engaging content that addresses the needs and interests of your target audience still help us drive traffic? Spoiler alert: It mostly comes down to good content and effective storytelling.) Study or survey your audience to discover what they really care about and share the results with them.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Vidyard

FEBRUARY 19, 2020

Blake Smith, Vidyard’s Creative Director, deep dives into the world of case study videos, explaining what they are and how to make an effective one. Video is a direct and persuasive medium; viewers retain 95% of your messag e when they watch it in a video, and only 10% when reading it in text. Focus on the benefits, not the features.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

JUNE 8, 2020

While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization. It also had a creative flare that made it very difficult to ignore: The video was personalized for each individual viewer, bringing them into the story in unforgettable ways.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Hubspot

APRIL 28, 2020

Content managers are creative. They develop and distribute timely, relevant content for audiences. In addition to creativity, being a content manager usually involves the management of projects and a content team. If you don't know how the industry is changing, you won't be able to effectively connect to your audience.

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. To successfully reach their audiences, marketers must adapt, and the answer lies in well-crafted brand storytelling through different deliveries—writing, photography, video, and animation. What’s next?

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40