Marketing Insider Group

JANUARY 8, 2024

Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content. As we continue to explore the world of AI-assisted content, we’re learning that the art of crafting precise prompts is as crucial as the creative process itself. Here’s how our process unfolds: 1.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Webbiquity

JANUARY 16, 2024

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

NuSpark Consulting

AUGUST 8, 2023

AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences. Automation of Repetitive Tasks : Mundane and repetitive tasks are automated, freeing up the creative team to focus on ideation and innovation.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Marketing Insider Group

SEPTEMBER 12, 2023

By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

JANUARY 29, 2024

ChatGPT can help you draft these descriptions, especially when you’re looking for that perfect blend of creativity and SEO. The goal is to make it not just SEO-friendly, but also compelling and informative for your target audience. Think about your target audience. What would make them click?

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. While the process is unique to each author, the path to success requires careful planning and execution.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. So, take a moment.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Trade Press Services Newsletter

FEBRUARY 1, 2024

What do you have to offer your target audiences? Then use it to connect with your target audience in an authentic way. If you’ve been staring at a blank screen lately, it’s time to get your creative juices flowing again. With creative thinking and continuous improvement, you can break out of the rut.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Webbiquity

OCTOBER 25, 2021

With that in mind, here are five ways creative posters can help you to grow your business. But consistent messaging doesn’t mean you can’t be creative. The sky is the limit when it comes to creativity. Boost your credibility with a creative poster. Boost your credibility with a creative poster.

Creativity 284

Creativity Business Banner Ads Banners 284

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

The Point

JULY 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. Yes, even if you’ve identified the ideal audience, and mastered the perfect bid strategy, copy and design are ultimately what drive clicks and conversions.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. Predictive Analytics AI-powered predictive analytics enables marketers to pinpoint potential leads and target audiences with a higher likelihood of conversion.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Marketing Insider Group

SEPTEMBER 20, 2023

This is critical for understanding how your products, services, and marketing content are all being perceived by your target audience. What does it mean for human creativity and originality? AI amplifies human creativity and intuition. Of course, of all the types of AI we cover here, this is the one that gets the most buzz.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. It takes time, but it’s a genuine way to connect with your audience. Every marketer knows the importance of ROI.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

The Forward Observer

FEBRUARY 23, 2024

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Why we care. Serving to audio.

Creativity 109

Creativity Paid Search Agency Campaigns Advertising Agencies 109

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Content Marketing Institute

APRIL 17, 2024

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

Creativity 90

Creativity Paid Search Agency Companies Marketing 90

Anyword

MARCH 25, 2024

The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts. To see my team use data differently while thinking creatively… It’s not possible without a tool like this.

Efficiency 98

Efficiency Content Click Rate Creativity 98

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. Like with all advertising, strong creatives are at the heart of success.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Contently

JULY 21, 2021

Buyer personas are like scouting reports on a representative of your target audience. ” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. .” Your audience is your muse. The problem with personas.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 107

Marketing AI Efficiency Creativity Copywriting 107

DivvyHQ

AUGUST 24, 2022

Most would consider content marketing to be a creative endeavor. Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs. Does your organization need a content style guide?

Rules 118

Rules Content Paid Search Agency Creativity 118

CMSWire

DECEMBER 13, 2023

Advertisers and marketers will need to get creative to achieve accurate cross-channel identification for their audiences upon cookie deactivation. Continue reading.

Creativity 125

Creativity Advertising Channels Advertisements Advertising 125

Televerde

APRIL 24, 2024

Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally. However, the human touch — our capacity for empathy, creativity and understanding — breathes life into our campaigns, making them resonate on a deeper level.

Demand 52

Demand Top of Funnel Demand Generation Buyer's Journey 52

Martech

MARCH 27, 2024

“We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Also, this doesn’t just apply to general-audience games like Candy Crush. Image: IAB.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. Self-published authors retain full creative control over their books’ content, design, and promotion.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Using natural language prompts to create audience segments is a capability becoming increasingly common in the martech space. These include: Audience of One.

Marketing AI 98

Marketing AI Copywriting Vendors User-Generated Content 98

Martech

OCTOBER 23, 2023

Consequently, brands should review and adjust their creative to highlight cost savings, discounts and promotions that resonate with price-sensitive consumers. Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. The problem, she said, is often the creative, which on LinkedIn needs to be thought out.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Martech

APRIL 1, 2024

Building a good audience and segmenting it based on attributes like intent and value is crucial for success. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience. However, it’s important to approach retargeting with a strategic mindset.

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. Lesson 5: Understand Demand and Expand Beyond Peak Seasons Expand demand beyond peak seasons by understanding your audience. Understand your audience, the market fit and the resources required for successful execution.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. There lies the magic of B2B influencer marketing.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

ClickZ

APRIL 22, 2024

The platform's unique ecosystem, prioritizing creativity, authenticity, and content engagement over follower count, offers a fresh perspective for B2B brands to connect with their audience in a dynamic and engaging manner.

B2B Marketing 52

B2B Marketing B2B Marketing Creativity 52