Outbrain

FEBRUARY 8, 2022

Well, a similar analogy can apply in building audiences for your brand. With Outbrain, Leroy Merlin achieved its goal of awareness and traffic quality, reaching more than 34,000 new users and nearly halving its cost-per-session benchmark. The result was a -43% CPA with Clip and a -69% CPA using CBS versus the CPA target.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Outbrain

JULY 21, 2020

So, you’ve carefully curated the most engaging content, and strategically targeted your audience, but what’s the point if you’re not improving your Return-on-Ad-Spend? Target Cost-Per-Acquisition: With our latest addition to Conversion Bid Strategy, you’ll now be able to improve your Cost-Per-Acquisition goal by enabling Target CPA!

Cost per Acquisition 29

Cost per Acquisition CPA Conversion CPC 29

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Outbrain

OCTOBER 3, 2021

So, you’ve carefully curated the most engaging content, and strategically targeted your audience, but what’s the point if you’re not improving your Return-on-Ad-Spend? Our advanced AI and machine learning automatically adjusts your CPC (increase/ decrease) in order to get to your desired conversion goal. SEMI-AUTOMATED MODE.

ROAS 32

ROAS Automation CPA Cost per Acquisition 32

Liveintent

JUNE 15, 2021

“CPM, CPC, and CPAs are going to go up. By that time, brands will need first-party data to build and nurture their own audiences. By running campaigns across LiveIntent’s network of email publishers, Embr Labs drove traffic to a content-rich landing page for its product. ROAS is going to go down.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Choozle

AUGUST 20, 2019

Search terms that lots of companies want traffic for are more expensive, while less desirable times are cheaper; a successful campaign will balance CPC with the potential and expected revenue. I always get PPC and CPC confused. CPC, or cost-per-click, is a performance metric that represents the cost of a PPC campaign.

Cost Per Click 40

Cost Per Click PPC Paid Search Agency CPC 40

Valasys

APRIL 19, 2023

It allows businesses to reach a vast audience and target specific demographics with their advertising messages. The platform allows businesses to target specific demographics, interests, and behaviors to reach a wider audience and increase brand awareness. Do use negative keywords to filter out irrelevant traffic and save money.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Martech

AUGUST 25, 2022

Regardless of how tightly you control it, the machine will identify a slice of traffic where it’s comfortably producing the results you’ve asked for. Bids are automated and determined by advertiser goals rather than a restrictive max CPC. Could it be the same with PPC automation? Sure, ads were important too.

Campaigns 93

Campaigns Paid Search Agency PPC ROAS 93

QuanticMind

JUNE 28, 2019

First, second and third party data can tell you more about your target audience, their needs, point in the sales funnel, and more. Data can also help you discover new audiences and understand how campaign elements are performing. Improve Your CPA. You can also improve audience targeting with automated bid adjustments.

Cost Per Click 40

Cost Per Click Cost per Acquisition Automation Optimization 40

Adobe Experience Cloud Blog

OCTOBER 25, 2017

To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences. The answer is yes, as Google recently released “ in-market audiences.”

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Ontraport

FEBRUARY 12, 2020

Billboards: Consider this: The average American spends nine days out of their year stuck in traffic. Reach your audience through niche magazines related to your business to attract them to your site. Urchin Tracking Modules, or UTM s, are words or phrases appended to a URL that allow you to see where your page’s traffic comes from.

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

Valasys

SEPTEMBER 19, 2019

Moreover, 80% of the B2B leads generated on social media come through LinkedIn & 50% of the website traffic originating from social media comes through LinkedIn ( Source: Sophisticated Marketer’s Guide to LinkedIn). This Social Media KPI helps in visualizing what are the prime geographies fetching relevant traffic on the platform.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s equal to Maximum Bid x Quality Score. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Convince & Convert

MARCH 19, 2018

Hyper-Focused Audience Targeting. Using social ads to reach your entire audience is a huge waste of budget. Each audience is unique, with its own set of interests, demographic segments, and preferences. Facebook’s Ad platform provides a great environment to reach your core audience. And it doesn’t stop at Twitter.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Top Rank Marketing

APRIL 10, 2024

From traffic and visibility metrics to lead generation, engagement, and beyond, these equip marketers to measure, fine-tune, and elevate their campaigns. The right metrics for your campaigns may vary depending on the tactics you’re using, your audience, and where you’re getting the most engagement.

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

QuanticMind

MAY 8, 2019

And even the smallest inefficiencies in your maximum cost per click (CPC), targeting, and overall bid strategy can add up to serious budget management issues down the road. You may also want to adjust your bids to prioritize spend for keywords or audiences that get the most clicks. Seasonality. Dimensions with Poor ROI.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

Outbrain

MARCH 19, 2020

Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. Online Traffic Is Surging. Axios: Up to 15% of all web traffic is to content explicitly mentioning coronavirus. Traffic Is More Premium. Red = Week of March 15th; Orange = Week of March 1st; Blue = Week of February 23rd).

Trends 57

Trends Effectiveness Verticals Media 57

Outbrain

AUGUST 1, 2021

Pro tip: Every time you start working with a new ad network, the first thing you should do is to add their pixel and start populating audience lists. Your website may be attracting lots of traffic, but the fact is, the average conversion rate for first-time visitors is low. Here’s how to set conversion tracking with Outbrain.

Paid Content 66

Paid Content Cost per Acquisition Cost Per Click Click Rate 66

Outbrain

MARCH 16, 2020

Unfortunately, it’s trendy for marketers who are new to a platform to set up tons of targeting options on their first campaigns, dramatically cutting their potential reach, slowing down the natural flow of things, and driving CPC up. This can only be done if you allow the platform to initially target a wider audience. But don’t worry!

Campaigns 38

Campaigns ROAS CPA Cost per Acquisition 38

QuanticMind

OCTOBER 24, 2017

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. Reporting & Analytics: “What’s Your Audience Thinking? In fact, product ads on Bing still show decent traffic post-Christmas. Some Bing tools to measure this include: Campaign planner – For seasonal traffic spikes.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. Engagement Rate – An engagement rate is a metric that measures the audience engagement with content on a respective platform. An audience can include followers, fans, connections, and subscribers.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

QuanticMind

NOVEMBER 27, 2017

Since the main goal of Google Shopping is to drive sales, we use PLA query segmentation to effectively segment our audiences by the purchase intent signaled by their keyword choices. To do this properly, we have to do our PLA query segmentation, separating the high purchase-intent keywords from high-traffic, low-converting head terms.

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40

Biznology

DECEMBER 14, 2010

How much of your traffic comes from search engines? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? more targeted) audience. But don't forget cost-per-action/acquisition (CPA). by Tim Peter.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Outbrain

DECEMBER 28, 2020

And with the uses of retargeting and Lookalike Audiences, the conversion rate increased by a factor of 4x. In addition, Outbrain had a “halo” effect on other campaigns: an increase in Outbrain traffic had an immediate impact on the number of conversions generated through other channels. Within six months, 1.8

Case Studies 29

Case Studies Case Study Studies Best Practices 29

The Lead Agency

MAY 16, 2023

Google Ads can be a powerful B2B marketing tool not only for driving traffic but also for generating leads. A low CTR is an indication that the ad does not match what the audience was looking for. A low engagement rate may suggest that your ad lacks relevance to the intended audience, or that it fails to reach them effectively.

Cost per Acquisition 117

Cost per Acquisition Paid Search Agency Cost Per Click ROAS 117

Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

MAY 11, 2018

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Consider these common PPC goals: Increase site traffic. Sophisticated PPC strategies use a combination of ad types and platforms to target their audience. Step 2: Audience targeting. AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Choozle

AUGUST 20, 2019

CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. Other standard digital advertising metrics are cost-per-click (CPC) and cost-per-mille (CPM). More on CPM.

Cost per Acquisition 40

Cost per Acquisition Cost Per Thousand CPA Cost Per Click 40

Outbrain

OCTOBER 21, 2020

With a budget of $4,000 – $10,000 per month (which highly depends on your goal CPA), we’ll gain enough insights in the first weeks and bring campaigns to good performance in the first two months. Often, it’s enough to test new landing pages, adjust messaging, and/or revisit your audiences – are you reaching the right people?

Paid Search Agency 49

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 49

Single Grain

JANUARY 11, 2024

With the right strategies, Pay-per-Click advertising can catapult a brand’s visibility, drive targeted traffic and significantly boost conversions. It’s not just about spending money to gain visibility; it’s about spending smartly to reach the right audience at the right time with the right message.

PPC 52

PPC Cost Per Click Paid Search Agency Optimization 52

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Simultaneously, not many can deny that its traffic has become painfully expensive over the last two years. Assets : Store and manage your events data, creatives, audiences, and catalog. …from the custom audience you created.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Spiralytics

FEBRUARY 5, 2024

These include: Target Audience A good chunk of the Philippines’ population is active on social media, but not all of them will be receptive to your message. Hence, it is imperative to target the right audience to maximize your ad budget. With that said, ad costs will vary depending on the target audience.

Social Media 62

Social Media Advertising Agencies Cost Per Click Cost 62

Hubspot

JUNE 18, 2012

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Finally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC). Using the Traffic Estimator Tool. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Act-On

FEBRUARY 26, 2024

A/B tests involve running two versions simultaneously while changing only one element at a time to pinpoint the key variable that drives audience response. What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Single Grain

AUGUST 8, 2023

Unlike manual bidding, where you need to set your own maximum cost per click (CPC) for your ads, Google Ads automated bidding allows you to set bids for your ads automatically that best achieve each campaign goal. Target CPA (Cost Per Acquisition) This powerful automated bidding strategy takes the guesswork out of optimizing your ad bids.

Cost per Acquisition 52

Cost per Acquisition Allocation Cost Per Click Automation 52

Hubspot

AUGUST 19, 2011

Perhaps you can pause all keywords except for the exact match ones in order to most closely refine your presence and target your audience. It's about time your business started taking advantage of SEO to increase organic traffic. Think carefully about which ad groups and keywords you want to pause. Optimize for performance, not volume.

PPC 28

PPC Cost per Acquisition Budget Programs Cost Per Click 28