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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. Businesses can successfully rank for valuable keywords by putting together the best answers to their audience’s questions.

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

Here’s why: Though many new affiliate marketers aren’t aware of EPC, what it is, and how to calculate it (which we’ll cover shortly), they know another popular marketing term: “Cost per click” (CPC). Because once you know your EPC, then the CPC is actually irrelevant.

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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

High-quality content allows brands to build relationships directly with their audience and elevate their brand equity in addition to supporting purchasing decisions. According to an internal study, 67 percent of our customers’ traffic came from search over the past year. Cracking the ROI code on search.

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . Click Link , then choose the Google Ads property you want to link to, and click Confirm. . Click Next then Submit to link the two accounts. . Click Save. .

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How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Should you expose expensive paid traffic to a variant that may actually be worse than the control? Of course in all A/B tests, there is an opportunity cost involved. Google Ads traffic is poised for conversions.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

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9 Social Media Metrics You Should Be Tracking (& How to Track Them)

Hubspot

They give you an inside look at how your channels are performing and how you are perceived by your target audience. Audience growth rate. To measure your audience growth rate, begin by selecting a reporting period. For Q4, you want to measure your audience growth rate from October 1st to December 31st. Image Source.