What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. Table of Contents: What Is Cost Per Click (CPC)? Cost Per Click (CPC) Calculation. How Do CPC Costs Vary by Industry? Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)?

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. For the sake of this article, let’s first describe major factors that go into Cost-Per-Click and then we’ll provide a few tips on how to improve it. Click-Through-Rate (CTR).

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What is pay-per-click, or PPC?

Choozle

Pay-per-click. a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement. Pay-per-click (PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. But pay-per-click, PPC, has continued to be an essential digital marketing tactic across all brands and strategy.

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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. The Problem: The Struggle to Get Traffic and Attention on Your Website Is Real.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Recommended Resource: Need more website traffic?

How to Get More B2B Traffic and Leads with Effective and Relevant Content

Valasys

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. Spending money to entice someone who isn’t interested will help you get more B2B traffic.

Content Syndication: More Than a Traffic Boost

Content Marketing Institute

We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy. I’m not talking about paid , cost-per-click-oriented content discovery channels like Outbrain (though these tools can be highly effective in a few ways). When I first encountered this strategy, it seemed like it was all about eyeballs and traffic. Direct traffic from syndicated content is only the tip of the iceberg, says @schreibot. Click To Tweet.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. In fact, 70% of search traffic comes from highly specific four to six-word phrases: The Value of Long Tail Keywords for PPC. – Lower cost. Google Ads calculates cost-per-click (CPC) for a keyword based on demand.

UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. What Is Traffic Attribution?

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How Segmenting Your Content Strategy Can Work Wonders

Biznology

Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. On top of segmenting your content strategy by department and region, you should also segment your audiences.

Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

We ask our audience to submit their websites for us to review. When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013.

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How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Your ability to know your audience personally will set you apart from your competition. So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. Let’s say 25 percent of your digital publication’s traffic shows up as “direct.” ” How Referral Traffic Works.

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How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Your ability to know your audience personally will set you apart from your competition. So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. Let’s say 25 percent of your digital publication’s traffic shows up as “direct.” ” How Referral Traffic Works.

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Top 10 B2B Website Performance Metrics to Monitor to Hit Your Goals

DivvyHQ

Let me summarize this post to you in two words: traffic and conversions. It’s simple actually: drive the right audience to your site and convert that traffic into quality leads. First, we will look at essential traffic metrics. Organic traffic, sessions, traffic cost, keyword rankings, and organic top landing pages are metrics that will determine if you’re driving the right traffic to your site. B2B Website Traffic Metrics.

Why You Should Be Utilizing Bing Shopping

QuanticMind

Due to the simplicity of shopping ads showing actual product images, versus text descriptions, the decision to convert is easier, which is why shopping ads have proven to yield higher click through rates and conversions rates than text ads. Skipping out on Bing Shopping ads because of the age demographic can be a costly mistake when considering the performance benefit of an older user base.

9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

So, before you can get into the nitty-gritty of data analysis, you must consider your business goals, your target audience and your processes. For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. 2) Product Type, Category and Cost. 1) Click-Through Rate (CTR).

Why Content Distribution is Hard (and Tips for Making It Easier)

Marketing Insider Group

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. It can help you build brand awareness, encourage your audience to act, and help you create a loyal following. Decrease in Organic Traffic on Social Media.

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

Quality news, information, and stories will always attract an audience. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions.

Growing your business in a world without Google

Biznology

How much of your traffic comes from search engines? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. more targeted) audience. But don't forget cost-per-action/acquisition (CPA).

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A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Most common is to grow your conversion rates, and reduce your cost-per-conversion. If you goal is website conversions, it’s usually best to allow Google to optimize your bids with Smart Bidding (below), If your goal is purely traffic , focusing on clicks is the way to go, and cost-per-click (CPC) bidding may be right for your campaign. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. We’re going to teach you: What earnings per click means. How to calculate earnings per click.

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Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Ladder.io

7 Tactics to Build an Audience for Your Ads. 13 SEO Tactics to Land More Inbound Traffic. 5 CTA Tactics to Activate Your Audience. 15 Email and Social Media Marketing Tactics to Activate Your Audience. Most marketers would say acquisition tactics help you increase your traffic. The best acquisition tactics help you attract your target audience more effectively, develop more personalized creative assets, and improve your SEO. Narrow Keyword Audience.

How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Quality Score is an approximation of your keywords’ and ads’ relevance to your target audience.

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Consider these common PPC goals: Increase site traffic. Sophisticated PPC strategies use a combination of ad types and platforms to target their audience. For example, digital marketer, Ben Wood, has some actionable advice about distributing investment between social and search ads: 4 Advanced AdWords Audience Targeting Tactics. Step 2: Audience targeting.

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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

For the majority of brands, the cost of implementing new technologies for user tracking and attribution analytics, and integrating them within existing tools is prohibitively high. According to an internal study, 67 percent of our customers’ traffic came from search over the past year.

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5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. This can make it difficult to know which method is right for your program’s audience and goals. Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. 64% of corporate website traffic comes from LinkedIn, more than Facebook or Twitter. Every marketer knows the first click will only get you so far.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

adults are spending 10 hours and 24 minutes per day interacting with media, whether that be watching, listening to, or reading content across all of their devices. Facebook News Feed: Use vertical video to drive traffic. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

adults are spending 10 hours and 24 minutes per day interacting with media, whether that be watching, listening to, or reading content across all of their devices. Facebook News Feed: Use vertical video to drive traffic. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video.

5 New AdWords Experience Features to Know in 2018

QuanticMind

Custom intent audiences. Custom intent audiences is a new feature designed to help you reach shoppers with high purchase intent on the Google Display Network. AdWords uses its machine learning technology to auto-create audiences based on the common keywords and URLs people use when researching specific products or services. With custom intent audiences, you’ll be able to easily see reach and performance estimates for each custom intent audience.

Is Quora’s New Ad Program Really Good for B2B Marketers?

Navigate the Channel

However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks and new target base made it highly tempting for businesses of all sizes. Quality of Traffic. B2C and smaller scale B2B companies report a high level of quality traffic when advertising on Quora. As a matter of fact, the size of those platforms may actually be what contributes to the lower level of qualified traffic. Traffic Volume.

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How to Create Highly Clickable Facebook Messenger Ads (Plus Examples)

Hootsuite

So whether you want to hedge your bets on the future of social, or you’re interested in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to show you how to use Facebook Messenger ads to converse. Click publish.

Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business.

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See how PPC campaigns drive dramatic results for this B2B manufacturer

The Marketing Blender

The power of PPC campaigns drive traffic and leads for B2B companies. Pay-per-click advertising (PPC) is the most efficient way to drive traffic and leads for B2B companies today—period. The Marketing Blender developed messaging that highlighted benefits and drove traffic to valuable gated content available on dedicated landing pages on the company’s site. We also built target audiences based on the buyer profiles of their existing OEM customers.

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This is based in part on your ad’s historical clicks and impressions.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Different types of lead magnets work better than others depending on which industry you operate in and the characteristics of your target audience. The first step to designing an effective lead magnet is understanding what kind of content and the format your audience prefers reading.

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What’s CPA, or cost-per-acquisition? 

Choozle

In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). Simply put: Cost-per-acquisition, also sometimes referred to as cost-per-action, is an online advertising metric that measures the cost of one person converting. Jump to: Defining cost-per-acquisition. Cost-per-acquisition versus other metrics.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page. While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value.

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