Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Let’s take a look at some of the key features and strategies to consider when promoting an online event. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Doing research on your target audience? Doing research on your target audience?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Optinmonster

DECEMBER 1, 2023

Would you like to boost your marketing strategy with different content formats? Content marketing is vital for attracting an audience and winning leads and sales. As more businesses understand its importance, they are putting more resources into different types of content marketing. Let’s get started!

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. Based on our firm’s experience creating survey content for B2B clients , here are a few important tips to keep in mind: 1. Not all survey reports are created equal.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

ClearVoice

JANUARY 29, 2024

To rally support for their builds, creators promote their creations online. In this guide, we talk about the value of audience insights in the content creation process, how to encourage customers to contribute user-generated content, and how to adapt content to drive audience engagement based on audience feedback.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Webbiquity

OCTOBER 25, 2023

limited time and resources lack of creativity no theme/focus not appealing to the target audience Image credit: Brett Jordan on Unsplash Not to mention the super-hard task of convincing your CEO that, “Blogging produces an ROI. Some sites step it up a notch and create a documented content marketing strategy.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

ClearVoice

JULY 31, 2023

As a content marketer working in the tech or SaaS industry, you can help lead the way. With more than 91% of leading businesses investing in AI continuously, keeping up with innovation requires excellent content marketing strategies for ethical AI practices.

Ethics 96

Ethics Promotion Webinar Metrics Content Marketing 96

Marketing Insider Group

APRIL 9, 2019

And that’s the first lifehack for content marketers: hook the audience by promise you’ll solve their problem. The post Creating and Promoting Content That Brings 100+ Badass Links in a Month appeared first on Marketing Insider Group. But there’s a catch: […].

Promotion 196

Promotion Content Content Marketing Link Building 196

Webbiquity

JUNE 12, 2019

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? Actually, B2B content can be emotive, intriguing, and engaging.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

BuzzSumo

APRIL 29, 2021

Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our multi-channel content promotion strategy.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Top Rank Marketing

AUGUST 23, 2023

Why personalize B2B content? But in the age of distraction, we need to embrace a simple truth: B2B content is not about you. Your audience should be the star of your content — they should see themselves represented in it. B2B content needs relevance and resonance to rise above the noise and earn attention.

Ideal Customer Profiles 90

Ideal Customer Profiles Personalization Top of Funnel B2B 90

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? Now it’s time to get it in front of your target audience! There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. But what is content marketing? Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ClearVoice

AUGUST 14, 2023

Content marketing channels now offer businesses more platforms than ever. Plus, how to effectively connect with even larger audiences. This article will examine the benefits of different platforms and explore effective promotional strategies. This creates opportunities to offer valuable content.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Content Standard

NOVEMBER 20, 2018

Many brands are willing to allocate substantial funds for the creation and launch of content initiatives. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Here’s a theory: companies still think creative product advertising counts as content marketing.

Promotion 67

Promotion Marketing Budget Advertisements Advertising 67

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Content Marketing Institute

AUGUST 13, 2021

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service.

Examples 133

Examples Video Marketing Content Promotion 133

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. It’s no secret reaching people with content (organically) on Facebook is tough. Most content consumed on Facebook is video.

Social Media 167

Social Media Promotion Media Content 167

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. But, we must inject some caveats: Know your audience.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Contently

DECEMBER 7, 2021

Aimed at PR, marketing, and communications professionals, Martin promoted the podcast where they were most active. “A By year two, OnePitch added a newsletter to promote new episodes and tease upcoming guests, all of which contributed to an uptick. Find an audience’s content need gap and the marketing will take care of itself.

Paid Content 170

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 170

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

ClearVoice

MARCH 19, 2024

To be able to raise your rates and not live from paycheck to paycheck, you always have to be adept at freelancer self-promotion. But what if you dread self-promotion? And freelancer self-promotion isn’t just about showcasing your work or expertise. Once you’ve chosen your platforms, create content that highlights your expertise.

Promotion 52

Promotion Effectiveness Webinar Metrics Ad Building 52

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 141

Promotion Examples Landing Pages Click Rate 141

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

DivvyHQ

MARCH 15, 2022

If you're looking for less expensive ways to scale your content promotion, look no further than native advertising. Here's more from guest contributor Adelina Karpenkova, Content Marketer at Joinative.

Promotion 92

Promotion Advertisements Advertising Content 92

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

AUGUST 15, 2023

Your content should appeal to the open-source community, demonstrating seamless integration into their systems and business dynamics. These help shape and inform your promotion strategies to better resonate with your target audience, making them more relatable and relevant to real-world use cases.

Work Management 52

Work Management Marketing Management Software Promotion 52

ConvertKit

JULY 22, 2021

The company you’re promoting does the rest. In one month, Ryan made $17,000+ from showing his audience the products he loves and uses regularly. Some creators in the ConvertKit affiliate program are bringing in $15,000 per month just by letting their audience know why they like using ConvertKit as their email platform.

Promotion 145

Promotion Newsletter Youtube Paid Search Agency 145

Modern B2B

SEPTEMBER 14, 2023

Especially when hefty budgets are being spent producing and promoting it. How much money has been thrown away on LinkedIn ads promoting content that’s quickly discarded by the reader as irrelevant? Even with the best intentions, misjudged content does happen. But they do come with a health warning. Assumptions.

Marketing & Strategy 52

Marketing & Strategy Advertising Agencies B2B Thought Leadership Ideal Customer Profiles 52

Scoop.it

MAY 4, 2021

We’re living in a world of noise, hype, and saturated content platforms where people are bombarded with thousands of messages every single day. In terms of cutting through the noise, email is a sharp weapon that’s capable of moving your content to the “top” of a customer’s mind. How to Choose Better Newsletter Content.

Newsletter 105

Newsletter Curation Content Rules 105

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. They want businesses to be true genuine and true to themselves.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

PureB2B

OCTOBER 20, 2023

In this article, we will explore how display advertising can be a valuable and powerful tool in your event promotion arsenal and increase audience engagement.

Display 62

Display Promotion Advertisements Advertising 62

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62