Remove Audience Remove Content Remove Linkedin Remove Relevance

A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). How do hashtags work on LinkedIn?

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Making LinkedIn Work for You by NoddlePlace.

Trending Sources

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. Create Lots of Audiences.

8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers.

Viral 97

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. You see there was no content to drive demand.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively.

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Your business value shouldn’t be that you can curate content that would be relevant to them!

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. You see, it’s a wrong message to the wrong audience.

5 Tips for Creating Shareable LinkedIn Posts

Contently

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Repurpose content.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you maximize the exposure of your content published there?

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

B2C 61

How to Master Content Marketing on LinkedIn

Hubspot

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. LinkedIn is a professional network.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

Getting the right content to the right people continues to be a challenge in B2B marketing. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. Those of you and our listening audience.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

The Basics of LinkedIn Marketing

Content Standard

Back when it started, LinkedIn was a simple digital Rolodex. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies. Today, about a quarter of all online adults use LinkedIn, according to Pew Research Center.

5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

Act-On

Many B2B marketers use LinkedIn as part of their content marketing strategy. In fact, 94 percent use it to distribute and share content. But what happens when you’re sharing content on LinkedIn and not getting the results you expect? Here are five simple actions for capturing more attention from your target audience today. Posting a status update is powerful because it helps you stay in front of your target audience consistently.

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

A good headline is one that resonates with your audience not one that resonates with someone else’s audience. This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience.

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

However, sharing content with your audience can attract and support customers. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. Ready to start blogging on LinkedIn?

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? But, here’s the rub: It’s going to take time, effort and content to reach that point. (If Content could be anything from a link to a newspaper article, to a blog post.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? You have more power at your disposal with LinkedIn than you might realize.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., Where is the relevance in that?

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership.

How to Engage Your Audience Using Digital Advertising

Hubspot

But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. We've all experienced those terrible mobile pop-up ads that cover the main content the second you get there and require multiple attempts to dismiss them.

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it. If you find that LinkedIn and Twitter are more in line with your marketing goals, then by all means put your resources towards making those networks great.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.

5 Ways to Use LinkedIn for B2B Marketing

Vertical Response

While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Joined LinkedIn groups.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

LinkedIn has proven to be a winning platform for many B2B companies. Maximizing your LinkedIn presence requires mastering the ins and outs of the platform and its many offerings as a piece of marketing technology. Test Your Content. LinkedIn offers metrics for organic posts, too.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Google relies on global online content to come up with its search results. Google isn’t content in, search out. The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation.

What LinkedIn’s Acquisition of Bizo Means For Marketing

Modern Marketing

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content.

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career.

10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. We’ve got what you need to know so you can put a stronger video content strategy into action.

5 Simple Ways to Segment Your Social Media Audience

Hubspot

Maybe they'll publish more often or change up the type of content they share. Segmenting their audience on social media. Other platforms including Twitter, LinkedIn, and Instagram have followed suit. Simply create your post and select the target audience of your choice.