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21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience.

Trending Sources

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively.

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page?

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job.

How to Use Twitter Audience Insights for Your Content Strategy

Fathom

Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Then select ‘Your Organic Audience’.

Increasing Audience ROI with Personalization

Hubspot

With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. When audiences like what you have to offer, they’ll find a way to keep your company on their radars.

10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. We’ve got what you need to know so you can put a stronger video content strategy into action.

10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Google relies on global online content to come up with its search results. Google isn’t content in, search out. The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

Stepping Up Your Facebook Retargeting with Video

Vidyard

That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 We use PerfectAudience to retarget our leads on Facebook, and we use their retargeting pixels to build our lists.

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How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

ScribbleLive

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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How to Engage Your Audience Using Digital Advertising

Hubspot

But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. We've all experienced those terrible mobile pop-up ads that cover the main content the second you get there and require multiple attempts to dismiss them.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads. Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide.

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Why Facebook Should Be Worried About Other Social Networks

Contently

Then Facebook came along. Thirteen years after its humble dorm-room beginnings, it has managed to stay relevant and powerful. When you only look at people younger than 25, Facebook’s position appears even more precarious.

Delivery relevancy

Biznology

Until recently, selling was all about how brands create something that might be interesting to the audience out there. Creating value and remaining relevant is critical. Relevancy for brands means revenues. The post Delivery relevancy appeared first on Biznology.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. Relevance to audience and brand. Facebook Stats. Facebook

How Facebook Watch Will Change the Game for Marketers

Modern B2B Marketing

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. The Facebook Watch Launch. however, it is expected to eventually open to a wider audience.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.

5 Simple Ways to Segment Your Social Media Audience

Hubspot

Maybe they'll publish more often or change up the type of content they share. Segmenting their audience on social media. Facebook allows businesses to target their messages to users based on data such as user demographics, interests, and geographical location. Facebook.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. Lesson 6: Create video specifically for Facebook Ads.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

7 Ways To Boost Your Organic Reach On Facebook

Modern B2B Marketing

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far.

6 Things You Could Do Right with Facebook Ads

Marketing Action

This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” There’s a lot of uncertainty around Facebook ads. So without further adieu, here are the 6 things you’re doing wrong when running Facebook Ads. Relevant content.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. I’ve found myself thinking a lot lately about target audiences and buyer profiling. What do you ask when defining target audiences?

5 Brands with Highly Successful Facebook Marketing Strategies

Content Standard

At this point, everyone and their mother (or, in my case, father ) has a Facebook. Sixty-six percent of Facebook users log in every single day to their accounts, and 48 percent of users log in first thing in the morning. Yes, that means Facebook comes before coffee.

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. I thought “being different” was crucial in driving content marketing success.

Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages

Hubspot

Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. Every time Facebook updates its algorithm, brands and marketers freak out.

The Anatomy of a Successful Facebook Post

Hubspot

When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. You’re going to have to think a little harder about what your business audience needs.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Don't Freak Out, but Facebook Added a New Kind of Feed

Hubspot

When Facebook makes any change to its algorithm or News Feed, the standard response is that it's cause for panic. Hence, the name -- it allows users to "explore" new content, without leaving Facebook. Featured image credit: Facebook. Daily Facebook News Feed