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5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

Trending Sources

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page?

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? What will replace Facebook? Facebook.

Facebook Marketers need to take a hint from Wonder Woman

grow - Practical Marketing Solutions

I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. Now that Wonder Woman has had her very own debut, I’d like to combine two of my passions and tell you what Diana Prince can teach you about Facebook Marketing.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Google relies on global online content to come up with its search results. Google isn’t content in, search out. The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation.

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

Marketers and publishers are under more pressure than ever to create engaging, high-quality content that sets them apart from the competition. However, only 38% of B2C companies and 30% of B2B companies say they are actually effective at content marketing.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection. Our content is free because of their generosity. Have you figured out Facebook marketing?

Delivery relevancy

Biznology

Until recently, selling was all about how brands create something that might be interesting to the audience out there. Creating value and remaining relevant is critical. Relevancy for brands means revenues. The post Delivery relevancy appeared first on Biznology.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job.

Increasing Audience ROI with Personalization

Hubspot

With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. When audiences like what you have to offer, they’ll find a way to keep your company on their radars.

How to Use Twitter Audience Insights for Your Content Strategy

Fathom

Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Then select ‘Your Organic Audience’.

10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.

How to Engage Your Audience Using Digital Advertising

Hubspot

But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. We've all experienced those terrible mobile pop-up ads that cover the main content the second you get there and require multiple attempts to dismiss them.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

I’ve written quite a bit about the special opportunity we all have to create influence through our content. But beyond content, I was interested to know what people thought it took to gain influence on the social web.

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads. Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide.

Ads 36

Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

Ads 43

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

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Why Facebook Should Be Worried About Other Social Networks

Contently

Then Facebook came along. Thirteen years after its humble dorm-room beginnings, it has managed to stay relevant and powerful. When you only look at people younger than 25, Facebook’s position appears even more precarious.

Video ads: Facebook or YouTube?

Vidyard

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

The new psychology of content consumption

grow - Practical Marketing Solutions

Is the psychology of content consumption changing? Tom Webster and I get into some discussions that are guaranteed to get you thinking about the nature of content and content consumption today. The dramatic behavioral shift in consumer content streaming behavior.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. Lesson 6: Create video specifically for Facebook Ads.

How to Build Your Social Media Audience from the Ground Up

Vertical Response

Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your business.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

How Facebook changes our behavior

grow - Practical Marketing Solutions

” What makes people think that Facebook is NOT the real world? We create our personality on Facebook. But Facebook is also creating our personality. Facebook changes our behavior. Recently, Facebook demonstrated how it can alter our moods by manipulating our content.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base.

10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. We’ve got what you need to know so you can put a stronger video content strategy into action.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

7 Ways To Boost Your Organic Reach On Facebook

Modern B2B Marketing

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far.

5 Facebook No-Nos That Turn off Your Customers

Vertical Response

Businesses need to go where their customers are, and the majority of customers are on Facebook,” says Hancock, who manages social media for companies all over California. ?. A positive message on Facebook is better than free advertising,” Hancock notes. Don’t ignore your audience.

5 Simple Ways to Segment Your Social Media Audience

Hubspot

Maybe they'll publish more often or change up the type of content they share. Segmenting their audience on social media. Facebook allows businesses to target their messages to users based on data such as user demographics, interests, and geographical location. Facebook.

Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. Relevance to audience and brand. Facebook Stats. Facebook

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. I’ve found myself thinking a lot lately about target audiences and buyer profiling. What do you ask when defining target audiences?

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.