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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Three Reasons Content Curation is Overrated

Digital B2B Marketing

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. In Summary Is curation valuable?

Trending Sources

Why Content Curation Is Not The Answer

Digital B2B Marketing

The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). On the surface curation sounds perfect.

The Art of Creating Curated Content

Act-On

Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin.

4 Tools to Make You a Content Curating Master

Modern B2B Marketing

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. My content curation used to be 100% manual. Manual Curation via Feedly.

11 Best Practices for More Effective Content Curation

Hubspot

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. With that in mind, here’s what we recommend for more effective content curation. 6) 3-4 curated posts a day is fine. ?Think

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. You see there was no content to drive demand.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Your business value shouldn’t be that you can curate content that would be relevant to them!

Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. LinkedIn for B2B Digital Marketing. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. That said, my experience has shown that many B2B marketers focus in specific aspects of LinkedIn’s offerings. LinkedIn Platform-Specific Resources. The Definitive Guide for Marketing on LinkedIn.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups.

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career.

How To Engage Business Audiences: 10 Lessons From The Top B2B Content of 2017

BuzzSumo

Business to business content (B2B) is often overshadowed by consumer content that gets millions of views and shares. We felt it was time to bring it out of the shadows, to celebrate the best B2B content of 2017 and to learn about engaging business audiences.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

LinkedIn has proven to be a winning platform for many B2B companies. Maximizing your LinkedIn presence requires mastering the ins and outs of the platform and its many offerings as a piece of marketing technology. Test Your Content. LinkedIn offers metrics for organic posts, too.

How to Better Understand the Size and Composition of Your B2B Audience

Content Marketing Institute

I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring one staffer blog post, two curated industry articles, and one marketing meme. We had no idea if we were wasting great content on the wrong people.

8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. That''s obviously a different audience. It''s a professional audience.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics.

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. I thought “being different” was crucial in driving content marketing success.

How to Differentiate Content Curation on Social Media

Hinge Marketing

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. How can professional services marketers differentiate themselves using content curation as a marketing tactic?

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How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. What actually encourages people to share content?

Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product.

How to Use LinkedIn for Business Development

Hinge Marketing

LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. On LinkedIn?

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less

Act-On

We content marketers just aren’t very good at promoting our content. Here’s how that BuzzSumo/Moz study describes the situation: … the majority of content published on the internet is simply ignored when it comes to shares and links. For example, don’t use hashtags on LinkedIn.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. Content Marketing

LinkedIn Offers New Tools for B2B Marketing

KEO Marketing

LinkedIn has been consistently ranked as one of the top online tools for B2B marketers, often viewed as an even more valuable social network than Facebook for that sector. So how exactly is LinkedIn trying to be more attractive to B2B marketers?

The 2014 Content Marketing Imperative

Marketing Insider Group

78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% The answer is easy: content marketing.

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. 1 ) LinkedIn Pulse. Content Distribution Tools.

Clearing Up Content Confusion

Navigate the Channel

September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland. Content. Content isn’t about selling; it isn’t sales collateral, spec sheets, features & benefits, or anything else that drives the audience to buy.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where does visual content fit into the mix?

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

But as companies grow, and produce more content, their needs may become more sophisticated. The content management platforms add content workflow and asset management, audience insights, and content performance analytics. Content Marketing Management Tools.

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Content Marketing Spotlight Series: A Q&A With Robert Rose

Opentopic

Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing. Be sure to subscribe to our content marketing blog so you don’t miss future posts. Content IN marketing has been around forever.

33 Stats On The Future of Content Marketing

Marketing Insider Group

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future.

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Reach a New Audience with Paid Social Campaigns

BOP Design

Social media is a great way to promote and share your company’s content with your followers and their connections. Post All Content. The first step after you’ve created a wonderful, quality piece of B2B content is to share it on your social media channels.

Content Curation: The Oldest Media Activity

Digital B2B Marketing

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. As marketers become publishers in their own right, it is natural they become expert content curators also. What content will you begin curating?

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Swayy for personalized content discovery.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising.

Essential 5 Step BuzzSumo Process For Social Media Agencies

BuzzSumo

We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. Create Content: Look to audience preferences (shares and links) for ideas.

Content Marketing Is A Strategic Solution To A Strategic Problem

Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. More content is not the answer.

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. Specifically, I asked them: What brand content marketing hubs do you LOVE? CapGemini’s Content Loop.