7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? Content should get right to the point.

You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Repurpose and Bundle Existing Content.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. Simply content without a strategy it isn't a solid part of B2B marketing strategies. So how do you get your B2B content marketing up to snuff? 5 B2B Content Marketing Tips That You Need to Know.

Make the Move to Audience-Centric Content in 6 Steps

Content4Demand

It’s so important that I decided to revisit a SiriusDecisions presentation about its Go-to-Market Execution Model in 2017 that helps ensure you’re transforming product-centric content to audience-centric engagement. Adding audience-centric fuel changes the outcomes.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence!

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms.

Survey 245

Video: How to Create Content Your Audience Actually Cares About

Contently

Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make?

How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?

5 Ways to Connect with Your Audience on an Emotional Level

Marketing Insider Group

The post 5 Ways to Connect with Your Audience on an Emotional Level appeared first on Marketing Insider Group. Content MarketingThe level of competition in B2B marketing is high.

Engaging Your Audience With Visual Content: The 2019 Report

Contently

When it comes to making a big impact in digital marketing, it’s hard to beat visual content. Great writing will always be king, but your audience probably comprises quite a few visual creatures who want additional formats. That’s why we’ve partnered with Libris once again to produce a 2019 report we’ve called Engaging Your Audience with Visual Content. Smart content professionals are infusing visuals into their strategy every way they can.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to stand out from the crowd when EVERYONE is doing content marketing. How to embrace new channels for brand and audience building.

Content Strategy Competency – Understand Audiences (Buyers)

Marketing Insider Group

For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy.

The Great Content Deluge: Are Audiences Oversaturated in Content?

ScribbleLive

“How to create an endless backlog of content.”. Five tips for creating more blog content.”. Never run out of content ideas again.”. We learned years ago that Google tends to favour sites that have a high volume and variety of fresh, relevant content.

How Do Audiences Assess Your Marketing Content?

Marketing Insider Group

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content? Content Marketing

How to Understand Your B2B Audience Better

KoMarketing Associates

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. Benefits of understanding your audience.

How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

Content Strategy Competency – Understand Audiences (Buyers)

Avitage

For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. These requirements are driven by digital content, online channels and self-educating audiences. This makes content a strategic imperative for your business.

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them.

8 Types of Social Media Content That Your Audience Really Needs

Marketing Insider Group

How are your followers reacting to your content? As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […].

Great Content: 5 Rules for Delighting (and Engaging) Your Audience

ScribbleLive

For marketers, this means we need to do more to engage our audiences before our minuscule window of opportunity closes. And it means we’ve got to produce great content. When visitors have a deeper response to your content, not just another twist down the never-ending click hole.

Rules 254

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Expert Insight: How Marketers Place B2B Content in Front of Their Target Audience

KoMarketing Associates

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines.

Target 190

Getting Your Main Message to Your Target Audience

Marketing Insider Group

The whole point of any marketing campaign is to reach the right audience with the right message at the right time. The post Getting Your Main Message to Your Target Audience appeared first on Marketing Insider Group. Marketing Strategy audience Content main message target audience

Know Your Audience

Brickfish

How One Industry Giant Avoided Getting Nuked By Knowing Their Gamer Audience And Where To Communicate With Them. Leading brands know their audience. They know their audience, and they know them well. In order to understand their audience, smart brands listen.

Beyond the Blog Post: 6 Content Formats Your Audience Wants

Contently

According to a 2017 study from Arkadium , which helps brands create interactive content, 78 percent of respondents prefer text to incorporate multimedia components. But which content formats will work best for your company? Event content.

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

Good evergreen content is always relevant to your target market. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing. Think about what happens when you publish a piece of content.

Your Audience Called. They Say You’re Fired.

Act-On

Here’s how Joe Pulizzi frames this idea for content marketers, specifically “ content marketing non-believers ”: “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Our audiences don’t need advertisements.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is only a content summary.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.

Target 246

5 Content Marketing Hacks To Attract A Property Investor Audience

Marketing Insider Group

Content marketing is a modern marketing technique enabled by the web which everyone is talking about. If you’ve never heard the phrase, content marketing is the act of creating valuable free content with the aim of drawing in new customers. Content Marketing

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience.

B2B Audiences Primarily Use Search & Social Media to Find Business-Related Content

KoMarketing Associates

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content.

How to Reach Your Audience with Content Distribution

Marketing Insider Group

No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group. Content Marketing

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels. Content Strategy Marketing

Content + Tech: How to Create Better Audience Experiences

Content Marketing Institute

At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Continue reading → The post Content + Tech: How to Create Better Audience Experiences appeared first on Content Marketing Institute.

The RebelMouse Audience Development Playbook

RebelMouse

Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. Our obsession is getting content in front of the people who are most likely to love and share what they read and see. Post the content to social five times over three days.