It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. And the measures of success cited were typically backlinks and organic search traffic.

Content Marketing for Startups: How to Get Traffic Out the Gate

Marketing Insider Group

Enter – content marketing. Content marketing is the sustainable and cost effective tool to get your product or service in front of your top prospects. Need a quick intro to content marketing? This is our personal favorite at Marketing Insider Group.

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Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service

Marketing Insider Group

The team at Oberer, headed by Marketing Director Traci Bohn, has long known that content marketing was the right approach to establish this reputation. Quick Takeaways: Successful content marketing requires consistent, frequent publishing with an SEO strategy behind it.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. Content Marketin

How To Get 3x Traffic and Google Rankings with Content Marketing

Marketing Insider Group

Content marketing is the best way to drive organic traffic to your website. In fact, companies that do content marketing best earn 3x the traffic than brands that don’t do content marketing. People don’t want to read boring content.

Content Marketing Hacks to Increase Web Traffic and Leads

Marketing Insider Group

Have you ever felt that your content marketing efforts just aren’t earning the ROI you expected them to? That you’re spending tons of time creating and publishing content with good (not great) results? That your content just isn’t hitting KPI goals the way you want it to?

7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

Marketing Insider Group

Are you trying to increase traffic to your website? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. Neuro copywriting refers to the process of crafting a marketing message that appeals to human psychology.

Why You Need a Content Marketing Agency to Build Traffic and Leads

Marketing Insider Group

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […]. Content Marketing

Is Your SEO Strategy Aligned with Your Content Marketing Strategy?

DivvyHQ

Since optimizing for search requires a fine balance between on-page and technical SEO, content teams must work hand-in-hand with SEO specialists to reach more qualified prospects and convert them into loyal customers.

The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. A great content marketing strategy creates brand awareness, drives traffic and generates quality leads.

How Content Marketing Builds Trust

Marketing Insider Group

Data shows that audience trust is becoming increasingly important for brands. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Content marketing gives your brand a voice.

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Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)

Content Marketing Institute

And marketers fear they’ve maxed out their audience’s digital attention spans. Continue reading → The post Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week) appeared first on Content Marketing Institute.

How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. That being said, here are a few ways to increase traffic for your SaaS through SEO: 1.

Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. I’ve obeyed as executives asked me to create content to sell people. I watched that content fail.

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? It’s not easy to stay on top of the latest news and updates in content marketing. Businesses that create consistent weekly content have 2-6 times more leads. Content Marketing Institute.

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. So, how are you quantifying content marketing?

8 Tips to Drive Traffic to Your Blog from Social Media

Marketing Insider Group

Your target audience — no matter who it includes — is on social media. If you’re not using social platforms to engage with your audience, you’re missing out on a big opportunity to drive traffic to your blog. The power of social media to drive traffic. Content Marketing

Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy?

B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program?

How to Build a Content Marketing Manager Job Description

Marketing Insider Group

The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one that companies in every industry and size are looking to hire. That’s why content marketing manager job descriptions are so important.

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Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. Bad content isn’t going to propel a company forward. What makes content marketing suck?

How to Earn Revenue from Content Even When Traffic is Declining

DivvyHQ

With the right content strategy and execution, content marketing has the power to deliver profits, even if traffic is declining. But what’s the secret to driving sales with content? We’ve got some ideas to share that are actionable for any enterprise content team.

How to Relate to Your Audience with Empathy in Content Marketing

Marketing Insider Group

But for marketing material? The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy stuff. But without empathy, your content marketing will always fall flat.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

The Complete Content Marketing Strategy for Product Launches

Marketing Insider Group

It’s a tough road ahead, but you know your market like the back of your hand. You need to adopt a solid content marketing strategy to maximize the eyes on your product. On average, it takes about 3-4 months of consistent, quality content to see larger yield.

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

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4 SEO Tips to Increase Your Organic Traffic

Marketing Insider Group

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Today, like planning and executing a marketing campaign , you need to develop a website and SEO strategy to be successful.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. What Is Content Saturation? Write 10X Content.

Content Marketing Is A Strategic Solution To A Strategic Problem

Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. An e-book is not content marketing.

The Power of Content Marketing for IT Services

Marketing Insider Group

Content marketing emerged early on as a driver of technology and IT Service company marketing strategies. It was resisted at first because many product folks and engineers thought of marketing as a bad word and akin to lying. The Big Picture of Content Marketing.

The Ultimate Guide to Paid Content Marketing

Marketing Insider Group

Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. But what if I told you there’s a way to give your content marketing a little boost in views and engagement? Enter: paid content marketing.

What Defines a Quality Content Marketing Strategy

Marketing Insider Group

Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. In the sections that follow we will: Cover some content marketing basics to set the foundation.

How To Embed Content Marketing And SEO For More Traffic And Leads?

Only B2B

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? 1 Content Distribution.

How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.

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How Content Marketing Helps Increase Organic Traffic

SmartBug Media

Organic traffic is the lifeblood of any healthy inbound marketing strategy. What most strategists don’t realize is content marketing can unlock your site’s organic search potential, but that requires a sturdy plan and a clear understanding of how organic traffic works.

Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ).

10 Content Marketing Tips for Brands

Marketing Insider Group

Content marketing is the driving factor in your website’s traffic. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you are using content marketing already let’s get a little honesty going….

B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! It’s the marketers’ job to keep this upward trend going. Solidify Your Content Plan.

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