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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 86% of video marketers say video has increased website traffic.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Because audiences today are savvy; they educate themselves. They’re all over digital content and online channels. The first step is understanding your audience. Think about it.

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Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

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14 Ways To Romance Your Audience With Content Marketing

Heidi Cohen

Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen. Includes examples.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

We conducted in-depth interviews with senior B2B technology marketers to find out. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face.

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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.