Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

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Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith. Sadly, it is frequently overlooked by marketers in their rush to get the word out.

Digital Transformation & Content Marketing Technology

Contently - Strategy

The content marketing landscape is changing… and fast. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

2020 B2C Content Marketer of Year Finalists Empower Audiences

Content Marketing Institute

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

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7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Content Marketing Institute

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.

Audience Research Led to Tattoo-Worthy Content Marketing

Content Marketing Institute

Surveys show audience research can bring bigger success. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink.

How Content Marketing Builds Trust

Marketing Insider Group

Data shows that audience trust is becoming increasingly important for brands. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Content marketing gives your brand a voice.

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Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. This is only a content summary. Visit my website for more content on industrial marketing.].

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? It’s not easy to stay on top of the latest news and updates in content marketing. Businesses that create consistent weekly content have 2-6 times more leads. Content Marketing Institute.

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy.

How to Relate to Your Audience with Empathy in Content Marketing

Marketing Insider Group

But for marketing material? The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy stuff. But without empathy, your content marketing will always fall flat.

Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy?

Has Your Content Marketing Strategy Evolved?

Here’s 8 easy tips to help transform your company’s content across several channels and effectively communicate your message to different audiences through modern, digital techniques to improve customer engagement.

Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. I’ve obeyed as executives asked me to create content to sell people. I watched that content fail.

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. So, how are you quantifying content marketing?

How to Build a Content Marketing Manager Job Description

Marketing Insider Group

The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one that companies in every industry and size are looking to hire. That’s why content marketing manager job descriptions are so important.

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10 Content Marketing Tips for Brands

Marketing Insider Group

Content marketing is the driving factor in your website’s traffic. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you are using content marketing already let’s get a little honesty going….

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

How to Take Audience Engagement to the Next Level

DivvyHQ

You and your team should be trying to create that same feeling with your content. You probably remember it well. That one event you attended where that amazing speaker engaged and inspired you. So much so that you immediately acted on their recommendation, or got to work executing their idea.

Content Marketing Is A Strategic Solution To A Strategic Problem

Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. An e-book is not content marketing.

TikTok: Time To Get Serious About Its Content Marketing Promise?

Content Marketing Institute

Should you create content for TikTok? Only your audience can tell you. But experts (mostly) agree on this: Don’t ignore the short-form video giant if you want to stay relevant. Try this advice and stop dancing around the TikTok question. Continue reading → Company News

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Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Content Marketing Institute

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics.

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

You need to engage on the right channels with the right content delivered the way your audience likes to engage. Simply showing up on social isn’t enough anymore. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

Engaging Online Audiences at Events: 3 Strategies

Marketing Insider Group

You’ve spent weeks pouring over the details, from lining up entertainment, to marketing the event far and wide , to creating a pain-free registration process. We’re sharing a few of those tips today to help you keep your online audience engaged in your next event. Content Marketing

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

Audience Marketing: Why Understanding What Makes Your Audience Tick Is the Core Tenant of Successful Content Marketing

DivvyHQ

If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads. In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives.

The Ultimate List of Content Marketing Podcasts

Marketing Insider Group

Marketers are no exception, and through the years I’ve been lucky enough to be a guest on some really awesome content marketing podcasts. Marketing Smarts by MarketingProfs. Because the alternative is a death spiral into oblivion for a lot of marketers.”

How Video Email Affects Your Audience (and More Content Examples)

Content Marketing Institute

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute.

How to Do Content Marketing Right

Biznology

Content marketing that produces consistent revenue-generating results for your business requires more than just writing, editing, and publishing. Be sure to look at this issue both from an internal resources perspective (How much content can we produce and promote?),

The real value of engaging your audience in content marketing

Biznology

This has been the case to some extent for as long as there has been marketing. Today, that idea has spread to just about every market, B2B as well as B2C. Which is why engaging your audience is critical to you marketing success. If you can engage your audience, you have a much greater opportunity to build your brand organically. To be most effective, you have to think beyond marketing. Consumers crave authenticity.

How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Build a Content Strategy.

A Content Marketer’s Guide to the Sales Process

DivvyHQ

If your company is trying to grow, your content marketing and sales teams can't stay snuggled in their comfy silos. But what does that process look like, and how can content support it? Here's a helpful guide for content marketers.

Using Memes in Content Marketing: How to Do It Right

DivvyHQ

But is using memes in content marketing a good idea? Content Marketing Content Strategy brand personality community content analytics digital entertainment humor marketing memes promotion social media target audience visual visuals voice

4 Content Marketing Lessons Influencers Can Teach SMBs

Marketing Insider Group

Remember when actual brands set the trends for successful marketing? Today, it’s influencers who are in charge, showing brands what it means to really connect with an audience and successfully promote new products on social channels. Influencer marketing: a quick history.

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

What Defines a Quality Content Marketing Strategy

Marketing Insider Group

Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. In the sections that follow we will: Cover some content marketing basics to set the foundation.

Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. Bad content isn’t going to propel a company forward. What makes content marketing suck?