SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. When people think of paid media, they often think of discovery-based channels like Google and other search engines.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Anyword

APRIL 10, 2024

You need to understand what resonates with your audience and tailor your message accordingly. Talking Points is a data-driven messaging bank built directly within Anyword’s platform that leverages data from your existing marketing channels. Connect your channels and start using Talking Points now! What are Talking Points?

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Our audiences are as overworked as we are and it’s getting harder to capture their attention. It all comes down to targeting your ICP on the right channels in the right ways. The party is over for a single-channel approach, though.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Anyword

APRIL 15, 2024

Data-driven marketing requires a clear understanding of what resonates with your audience. Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels.

Analytics 96

Analytics Paid Search Agency Aggregators Efficiency 96

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 67

Benchmark Email

APRIL 3, 2024

One of the biggest challenges marketing managers face is selecting the right channels to get their message across from the myriad of options available. With each channel offering unique strengths and catering to different audience behaviors, the task of choosing the most effective ones can seem daunting.

Advertising Channels 88

Advertising Channels Marketing & Strategy Marketing Strategy Advertising Benchmark 88

Trade Press Services

FEBRUARY 26, 2024

Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

MARCH 15, 2024

From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. These creators’ personal brands are recognizable among their audiences and businesses. Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Aim for three to five in each post.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Digital audio continues to grow as an ad channel — it’s expected to exceed $11 billion in U.S.

Creativity 112

Creativity Paid Search Agency Campaigns Advertising Agencies 112

Convince & Convert

MARCH 28, 2024

Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. By digging into the language customers use to describe their challenges, goals, and experiences with your product, you can fine-tune your messaging to strike a chord with your target audience.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Sprout Social

JANUARY 31, 2024

For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Topics and target audience.

Youtube 97

Youtube Work Management Social Networks Eye-Tracking 97

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Zillow decided to take things a step further by tapping into audience insights, taking their content beyond the surface level of housing. to get through. What else is important to them?

Rules 148

Rules Planning Brand Identity Branding 148

Vision6

APRIL 17, 2024

Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. By identifying key performance indicators (KPIs) upfront, you gain insights into which channels are driving the most value and where to focus your efforts for maximum impact.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

DivvyHQ

FEBRUARY 2, 2022

In an age where audiences are fragmented, you can't afford to be a one-channel brand. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu.

Multi-Channel 132

Multi-Channel Advertising Channels Organization Content Marketing 132

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Product datasheets and technical specifications are essential when your core audience is engineers and technical professionals. An industrial marketing strategy defines your goals, audience, and content mix.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Ask your audience. Avoid generalized, overly broad messages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience.

Email Marketing 125

Email Marketing Automation Tools Planning 125

Top Rank Marketing

MARCH 20, 2024

Is your audience still active on X? As with any channel you’re considering using, this is the most important question to ask. If your audience is sticking with X, then you probably should too. Beyond metrics, the best way to figure out if your audience is still on X is to look up decision maker’s profiles.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Here are tips for various marketing channels: 1. SMS: Brevity is key.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Whether it is on LinkedIn or not, it is imperative to market on the platforms your audience is on.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. SEO and SEM, data analytics, cross-channel consistency and user experience. Storytelling in marketing involves crafting narratives that resonate with the audience.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Spiralytics

FEBRUARY 7, 2024

Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Benchmark Email

MARCH 25, 2024

This sector, marked by its technical nature and niche audiences, leverages email marketing to establish a more intimate communication channel with its audience. Email marketing has emerged as a pivotal tool in the manufacturing sector, diverging from general marketing approaches with its unique demands and opportunities.

Email Marketing 90

Email Marketing Advertising Benchmark Marketing & Strategy Demand 90

Martech

FEBRUARY 26, 2024

Marketing Channels: Review your marketing channels to ensure they are effectively reaching your target audience. Consider if there are any untapped channels or if adjustments need to be made to optimize your marketing efforts. How well does our product meet the current needs and preferences of our target audience?

Planning 96

Planning Multi-Channel Word of Mouth Best Practices 96

Martech

MARCH 26, 2024

Multichannel means the company interacts with customers through multiple channels, both online and offline. The experience across channels is not seamless and integrated since multichannel strategies don’t necessarily prioritize consistency or integration between channels. What is omnichannel?

Marketing Automation Services 104

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 104

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Benchmark Email

APRIL 16, 2024

Effective email marketing strategies often rely on a multi-channel approach to reach and engage customers. Among the myriad of marketing channels available, social media and email marketing stand out as two powerful tools for connecting with your audience.

Social Media 52

Social Media Email Marketing Social Marketing Multi-Channel 52

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. These include: Audience of One. CXAI Data has two component parts.

Marketing AI 101

Marketing AI Copywriting Vendors User-Generated Content 101

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85