Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Everything Technology Marketing

APRIL 8, 2010

They are tuning out a lot of the marketing noise they receive which makes it harder for marketers to reach audiences the old fashioned way. This exercise will help you understand how your customers are progressing through the steps of the buying cycle. Customers are are in the driver’s seat today.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Valasys

DECEMBER 16, 2019

According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. As targeting becomes more tailored & hyper-personalized, more & more ads are served to the target audiences. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista).

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

SEPTEMBER 30, 2019

BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Valasys

JUNE 10, 2019

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. Thus, social engagement is a preliminary stage of captivating audiences through omnichannel marketing.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

OCTOBER 22, 2019

A B2B landscape comprising the website design as well as the landing pages are crucial to the optimize audience experiences. To optimize the sales conversions, the prospects need to be delivered with specific pieces of content resonating with the areas of interest the prospects – at specific stages of buying cycles.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Promoting Cross-Functioning between Content & other Marketing Strategies: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

MAY 27, 2020

.” Below are some SEO copywriting tips that can help you refine your content creation to achieve a higher proportion of quality traffic and improve audience engagement and website conversions: 1. Define and Discover Your Target Audience. This is one of the most important SEO copywriting tips. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

MARCH 5, 2020

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 27, 2019

The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences. The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Online Marketing Institute

MAY 24, 2009

Buying Cycle – You have a customer – now what? Buying Cycle – What happens after you close the de. Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? to segment and target relevant markets. to segment and target relevant markets.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Adobe Experience Cloud Blog

MARCH 28, 2013

To promote content relevant to recipients, you need to know something about each of them; only then can you target effectively. Once you know something about your targets’ preferences and interests, demographics, and location, for example, it’s much easier to ensure you are delivering the right content.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Vidyard

SEPTEMBER 17, 2013

What Marketers are Missing As a marketer, I see the volume of webinars firsthand: in the last two weeks alone, I’ve received over 80 emails offering an invite, a reminder, or a follow up to someone’s webinar, and often I’m not even in their target market. Their goal, it seems, is to increase attendees no matter the cost.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. He advocates for the value of expressing brand ideas via ads.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Launch Marketing

MAY 3, 2023

B2B demand generation can seem complex, but keep in mind the main goal; appeal to the target audience and entice them to engage with your brand, eventually turning them into a lead. Start with your Target Audience If there is no clear understanding of your target audience, it can be difficult to put together marketing campaigns.

Demand Generation 114

Demand Generation Lead Ranking Marketing Qualified Leads Demand 114

Valasys

JULY 23, 2019

This comprehensive solution allows B2B & ABM (Account-Based Marketing) marketers to precisely identify & activate separate accounts for customers & prospects when they engage with the product or services of their choice showing a buying intent.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Valasys

AUGUST 20, 2019

Email marketing encompasses the marketing tactics wherein commercialized messages are sent to a group of audiences using their email addresses. People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. Steps to Personalize Email Campaigns.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 6, 2019

Identify your Buyer Persona & Focus On Targeting a Niche-Specific Market: According to Jennifer, Marketing Manager at Alexa, targeting is an indispensable part of marketing & she quotes its imperativeness as under: “In marketing, if you are trying to talk to everybody, you’re not reaching anybody.”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

The experience-economy is in turn driven by a knowledge-based answering framework – wherein the marketers need to research their ideal personas & serve them with personalized content at each stage of their respective buying cycles to improve their experiences & ultimately accentuate the bottom-line conversions.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

At the end of the day, the content marketing endeavors of the B2B marketers should be highly focused on targeting the relevant personas so that they generate an ample amount of website conversions. The pain points of the prospects should be specifically addressed at each step of their buying cycles.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

SalesIntel

OCTOBER 16, 2023

Targeted content and messages help people feel more connected with one another, and with brands. Meeting customers where they are Instead of having to search for where potential customers may be, marketing efforts can now directly put brands in contact with their desired audience.

ROI 40

ROI B2B Marketing Personalization Planning 40

Valasys

AUGUST 8, 2019

For the email marketing content to engage the prospects, it needs to be highly relevant to the cluster-specific audiences. Furthermore, improving the personalization with the help of data-driven insights helps the marketers in expediting & optimizing sales conversion through the hyper-targeted omnichannel campaigns.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

APRIL 3, 2020

This insight can further aid the market basket analysis to drive better targeting and optimize the revenue results. This helps in audience segmentation and in identifying the unique attributes of each segment. Use Content tailored to specific buying cycles and channels and employ omnichannel retargeting.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Hubspot

SEPTEMBER 26, 2013

When blogging for a business, an inbound marketer should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. It provides marketers an opportunity to reach a HUGE audience (over 1.15 If content is king, then context is queen.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

Growth hacks assure that the businesses reach a wider audience & with a that also strategically plan to optimize the revenue from the omnichannel marketing endeavors. The prospects are also segmented into several clusters based on their vital data & are targeted across omnichannel.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Ambal's Amusings

NOVEMBER 23, 2010

" Who is the Target Reader? So taking into consideration both situations, here are my three questions: Question #1: Who is the Target Reader? When I say, “target reader” I’m referring to more than just the title and the position of that individual. " Jonathan Kantor. ” Jonathan Kantor's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Marketing Insider Group

MARCH 17, 2011

Target Audience: Whom are we trying to get to read this? For this you want to understand both demographic variables (title, role, company size, industry) and psychographic variables (what keeps them awake at night?). Funnel Segment: Where will the buyer we are trying to reach be in their buying cycle?

Top of Funnel 100

Top of Funnel Paid Search Agency Work Management Psychographics 100