Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. This isn’t just a blip on the radar. Automation tools are our secret weapon.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Use Humor to Build Connections.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. Guest post by Mehdi Hussen.

Storytelling 325

Storytelling Top of Funnel Content Paid Search Agency 325

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

OCTOBER 18, 2023

Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Keep Your Website Updated.

Digital Asset Management 269

Digital Asset Management Product Brand Identity Branding 269

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Think about topics outside your direct niche to attract a wider audience.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Marketing Insider Group

JUNE 7, 2021

Good content marketing has the power to increase engagement with your target audience. It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Reach Your Ideal Customers.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Marketing Insider Group

APRIL 17, 2023

Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Even if an expert has time to help you, they might not be motivated to do so. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes.

SME 317

SME Tips Content Marketing Work Management 317

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Image credit: HubSpot.

Privacy Policies 337

Privacy Policies Brand Identity Branding Multi-Channel 337

Marketing Insider Group

MARCH 16, 2023

Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. And when you know your true personality, you can embrace it and be more authentically you as you engage with your audience. A wise and brainy Ravenclaw?

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. But how powerful is it really , you ask?

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Branding yourself is important because it helps you build and grow your business.

Personalization 309

Personalization Brand Identity Branding Custom Publishing 309

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Understand Your LinkedIn Audience.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 93% say it’s an integral part of their strategy. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Image: IAB. Why we care. Image: IAB. Understanding gamers.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. Now, envision what the next generation of customers is currently doing.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 90

Paid Search Agency Features Personalization Ads 90

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. They close the gap between what they want and what customers want.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Marketing AI 109

Marketing AI Work Management Marketing Management B2B Thought Leadership 109

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. “We’d love to help our clients create something similar,” I told him. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 103

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 103

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Be proactive and put this into practice.

Cost per Acquisition 121

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121

Martech

APRIL 2, 2024

Instead, it’s a growing channel that builds brand credibility. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. And with a large audience tuned into what these leaders have to say about their industries and experiences, LinkedIn has set the stage for B2B influencer growth.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Build around these six SEO pillars: Keyword research SEO content Technical SEO Link building Maintenance and optimization Reporting and analysis Keyword research It all starts here.

Marketing AI 102

Marketing AI SEO Ad Building Marketing & Strategy 102

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product. Its goal is to get the potential customers excited about buying your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Contently

APRIL 28, 2022

While your SMEs are not writers or marketers, they are experts on topics that interest your audience. Build relationships with the appropriate SMEs in your company that can offer specialized insight into the relevant topics you’ve got on your editorial calendar. Make data-driven content decisions.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. No major media conglomerate has been spared.

Media 95

Media Brand Identity Branding Storytelling 95

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. can help the search engine think of your brand as trustworthy.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.),

Trust Marketing 106

Trust Marketing Loyalty Ad Building Planning 106

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. Building an SEO Strategy with NLP in Mind Given these changes, how can content teams effectively use NLP to drive impact with their SEO-focused content?

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154