Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. When you tailor messages based on customer behavior, you can more easily segment your audiences. Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Live Video Builds Trust with Your Customers.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Spiralytics

JANUARY 31, 2023

Take short-form web videos, for example. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. Content creators are quick to hop on board this rapid audience growth. hours per week listening to podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Digilant

DECEMBER 7, 2023

The broad adoption of smartphones has paved the way for many recent media habits; the rise of gaming and drastic growth in the gamer audience is one of the most significant. billion active video game players across the globe. In the US, 80% of people play video games, resulting in a video game market size of $97.67

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. As we already mentioned, capturing external intent data involves using tools that track users offsite.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Webbiquity

APRIL 30, 2020

Other platforms are more general, with a vast audience reach. billion active users. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Video has become even more popular among social users in this environment. HypeAuditor.

Tools 232

Tools Social Media Social Networks Work Management 232

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Your B2B marketing budget and strategy should focus on your audience’s unique and dynamic needs.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

MAY 27, 2022

Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. billion monthly active users in Q4, 2021, up from 381 million in 2019. For example, Instagram offers engagement insights for Reels and live broadcasts.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Mobile Advertising 113

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

SmartBug Media

MARCH 15, 2024

Content creation: Simple content such as social media updates and product descriptions can be generated by AI. Innovative Use of Social Media Platforms Franchise marketers are exploring innovative ways to leverage social media platforms to engage with their target audiences and drive brand awareness.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue.

Social Media 65

Social Media Allocation Social Marketing Media 65

Hubspot

MAY 7, 2020

We also saw brands starting to listen more closely to their audience. The world is numb to generic social media broadcasts. Continue Investing in Your Audience (Your Best Content Consultant). By listening to your audience, before creating anything, you foster community and learn what resonates.

Social Media 94

Social Media Hubspot Trends Media 94

Hubspot

MARCH 30, 2020

I am an avid player of The Sims video games. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Sprout Social

AUGUST 3, 2022

There are six main types of YouTube ads that your brand might consider running on the video platform. Skippable in-stream ads are longer ads that users can skip after watching the first five seconds. Many of these ads last up to an entire minute and are a great way to introduce new audiences to your business. In-feed video ads.

Youtube 108

Youtube Advertising Agencies Advertisements Advertising 108

Content Marketing Institute

FEBRUARY 5, 2018

Well, one of the most underused forms of content promotion on Facebook is live video. On top of that, users comment on Facebook Live videos at 10 times the rate of standard content. Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook. Create static Facebook videos.

Social Media 167

Social Media Promotion Media Content 167

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Content Creation.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

ClearVoice

JANUARY 2, 2024

Unlike traditional advertising methods focusing on product promotion, content marketing facilitates audience engagement by offering relevant, informative, and valuable content. Limited audience interaction. Traditional advertising typically involves one-way communication, leaving little room for audience interaction and engagement.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Sprout Social

AUGUST 18, 2022

Host a Live Shopping broadcast for followers to buy alongside—like an infomercial. The engagement and shopping options are displayed below the video stream, which include: A “Shop” banner and tab on the event’s page featuring all the products from the broadcast. Product Drop Tweets show up as regular Tweets on a user’s feed.

eCommerce 109

eCommerce Twitter Ideal Customer Profiles Broadcasting 109

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Marketers don’t have to get in early when a video game is being developed in order to claim a spot for brand integration. Cross-promotions in-game and on other channels.

Advertising Agencies 109

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 109

readwrite

DECEMBER 17, 2021

Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers. Created specifically for in-app ecosystems, these interactive ad units effectively capture user attention and provide them with additional benefits.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

seo.co

JANUARY 10, 2022

And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. This, in turn, enables buyers to make faster and informed decisions and ensures that users feel heard and are treated as individuals. Video Marketing. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Relying exclusively on demographic and geographic factors to create customer email profiles doesn’t give marketers an accurate enough understanding of their audience. Leave behind: Broadcasting Your Contributions to Causes. Leave the idea of simply contributing to a cause and broadcasting your participation with it back in 2019.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Convince & Convert

SEPTEMBER 30, 2021

Social media marketing supports driving attention and building affinity at a large scale, with multiple audiences in mind. Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content. Who do we want in our audience ? Engage With Purpose.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Envy

NOVEMBER 18, 2019

All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all video sharing or simple conferencing platforms are the same. Better insight into the interests, demographics, and concerns of your audience enables you to fine-tune the rest of your marketing tactics.

Webinar Metrics 94

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 94

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Optinmonster

APRIL 13, 2021

Do you want to engage your audience and build relationships with them through newsletters? Identify your audience. Broadcast emails and make sure they are delivered. Identify Your Audience. Broadcast Email Newsletters</a. 1 click entry for users to enter your contests. All in One Newsletter Tools.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. AMA (Ask me anything) sessions are one popular way to go live and attract an audience.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Sprout Social

OCTOBER 5, 2022

Halloween is bewitching social media users. Beware: with such high volume, it might be difficult to find the right audience with these hashtags alone. Use tags like this when your content is meant to surprise (and petrify) your audience. The TV special broadcasts family-friendly Halloween movies every night in October.

Social Media 113

Social Media Tagging Broadcasting Communities 113

seo.co

FEBRUARY 16, 2021

And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. This, in turn, enables buyers to make faster and informed decisions and ensures that users feel heard and are treated as individuals. Video Marketing. AI-Powered Chatbots.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Starting up a Twitter page for your company is easy. Networking.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

ClearVoice

AUGUST 27, 2020

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. 10 ways teamlancing has reshaped branded video. Overall, in order for the teamlancing model to work for video creation, there needs to be a shift in standards for the finished product. Filming virtual media events.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105