ClearVoice

MARCH 17, 2023

You just know your audience is going to love this. The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is. So, how can you refine your content distribution strategy so your content gets to the right places? But then…nothing. Nothing happens.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Brandpoint

FEBRUARY 17, 2024

Quality branded content has the power to make each reader feel like it is speaking directly to him or her. This will help your target audience trust the article and feel understood. But you will still miss the mark if you reach your audience and cannot convey a timely message that appeals to their priorities.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Valasys

OCTOBER 4, 2023

Distribution is the key process in any business. Whether it is logistics or content, if your product does not reach your target audience at the right time, what is the use of creating it in the first place? Importance of Content Distribution Content distribution is the process of sharing your content with your target audience.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 94

Marketing AI SEO Lead Scoring Lead Ranking 94

Marketing Craftmanship

FEBRUARY 21, 2023

This somewhat contrarian approach to thought leadership…delivered in an editorial format that we call Branded Interviews …is the most effective way for B2B companies of all types to build brand stature, and to connect the dots between marketing and sales. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

BenchmarkONE

FEBRUARY 3, 2022

In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Differentiate Your Brand’s Customer Experience from Its Former Self. Every week.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

Trade Press Services Newsletter

MARCH 7, 2024

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Books offer the opportunity to engage target audiences with an in-depth exploration of expertise balanced by compelling storytelling. Revenue, however, is not the only benefit. Please schedule a call with one of our experts.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. But you have to make sure it’s distributed effectively. Here are 27 different content distribution ideas to promote your primary research. Wait… only one in five?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Contently

MAY 23, 2018

Building an audience takes time. If a brand overlooks even one of those factors, it may never achieve the desired results. In today’s digital media landscape, content distribution is often the step brands overlook the most. The brand just had to figure out how to make sure the right people found it.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message. Social—Keep up with the times.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Testimonials and reviews lend authenticity to your claims and build trust with target audiences. This helps journalists tailor their story to different publications’ audiences.

Press 130

Press Personalization Brand Identity Branding 130

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Brand Identity Branding Lead Ranking 156

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . on how to find niche content distribution opportunities. What Is Content Distribution? Content (Re) Distribution is King.

Distribution 52

Distribution Outgrow Best Practices Content 52

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? So if you’re creating high-quality, audience relevant content on a regular basis - surely you’re set for success?

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. This doesn’t help brands, though, and Facebook organic reach has pretty much stalled for pages.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Marketing Insider Group

SEPTEMBER 2, 2015

Brand health measures how your digital audience feels about you. For this post, we’ll focus on how to measure this with the audience growth metrics below: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. each, or $100 total.

Brand Identity 100

Brand Identity Branding Distribution Marketing Analytics Tools 100

Drew Neisser

FEBRUARY 23, 2024

In this fascinating episode with Peter Weinberg of LinkedIn’s’ B2B Institute, he breaks down the key arguments you can use to remind your CEO and CFO why brand building is essential to long-term growth. Based on B2B Institute’s groundbreaking insights, we don’t just explore the WHY of B2B success, but the HOW.

B2B Marketing 52

B2B Marketing Brand Identity Branding B2B 52

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Why is press release distribution important? How to distribute your press release. Don't panic.

Press 100

Press Distribution PR Public Relations 100

Brandpoint

SEPTEMBER 2, 2022

Over the past few years, we’ve seen a switch to brand activism, where brands are taking a vested interest in the world around them by funding causes that coincide with their mission statements, encouraging their employees to volunteer and making donations to nonprofits. What do they appreciate about your brand?

Transparency 96

Transparency Brand Identity Branding Ad Building 96

Content Marketing Institute

JUNE 14, 2018

Would someone who doesn’t know our brand share this? Whether it’s video, written, or live content , you can see what brings a better reaction from the audience. Road Map to Success: Creating the Content of Your Audience’s Dreams. Select more specific audiences. Split-test criteria such as audiences more easily.

Distribution 109

Distribution Facebook Ads Top of Funnel 109

Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. We examined the best techniques for marketers interested in distributing video on these two powerful platforms and discussed ways to analyze video content for success in each space. Metrics for YouTube Videos.

Distribution 101

Distribution Youtube Facebook Video Marketing 101

Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. The Strategy That Increased Gild’s Audience by 574 Percent.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink.

Research 102

Research Content Marketing Content Distribution 102

Contently

AUGUST 21, 2018

A big reason why is the incredible amount of data and insights we can collect on our audience, through both internal analytics and third-party data on search and social. As I wrote in my Ask a Content Strategist column last summer, those insights can unleash our creativity and help us figure out exactly what our audience wants.

Distribution 86

Distribution Video Marketing Marketing & Strategy Content 86

RebelMouse

NOVEMBER 19, 2023

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. That’s why we partnered with MediaFeed , a seasoned audience development studio. The network accepts a variety of content sources, from lifestyle brands to news sites.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. If you don’t know the right answers, you can split up mentions into categories and distribute to different team members or experts in the field.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. What Is Retargeting, Really?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Leading Results Rambings

OCTOBER 25, 2023

Elevating Your Brand's Authority with Luna Creative Marketing In the ever-changing landscape of digital marketing, one thing remains constant – the power of content marketing. Trust and Credibility: Building trust is essential for any successful brand.

Brand Identity 52

Brand Identity Branding Content High Quality Lead 52

Hubspot

OCTOBER 15, 2020

To survive in a competitive market, brands must be agile. It’s in delivering that third element that distribution strategy comes in. Today, consumers expect to interact with brands via many channels. An optimized distribution strategy, then, has never been more critical to businesses. What is a Distribution Strategy?

Distribution 65

Distribution Optimization Marketing & Strategy Work Management 65