4 Brands That Have Upped Their Audience Social Media Engagement

Benchmark Email

We’re always looking for new tips, tricks, and hacks for engaging with social audiences — and sometimes, the best place to look is at the brands that are already doing it right.

4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Tony Zambito

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. In the world of brand storytelling, accomplishing a similar end is extremely difficult.


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Put Their Needs First with an Audience-First Strategy

Go Beyond SEO

When Communicating Your Brand, Write an “ ?”. This is not an audience-first strategy. Now, take a look at this variation, which shares the same information, but is worded differently to really speak to the audience: Acme toys can be enjoyed right away because we’ve included batteries.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

7 ways to transform your audience into brand evangelists

Sprout Social

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Create a personality for your brand and stick to it.

Crimson Hexagon Releases Audience Lists

Brandwatch Marketing

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

Your Forgotten Audience

Golden Spiral

Content Sales Branding/Positioning

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Redefining Branding in The Digital Age


Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

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How Bonnier News Brand Studio Helps Customers Reach Audiences Online


Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. Through Bonnier News’ Brand Studio it offers a suite of different advertising services.

1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love


If you’re a content marketer like me, you’re probably excited by the idea of developing a voice for your brand. It’s a complex art puzzle; you have to find a voice that your entire content team can emulate, and make sure it’s a voice that your target audience wants to hear. In an industry where every brand believes its voice is relatable, casual, and knowledgable, yours has to stand out from that crowd too.

How Healthcare Brands Can Publish Timely COVID Content That Audiences Need


Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic COVID content. A global pandemic impacts everyone and everything.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

3 Ways to Use Audience Listening Tools


We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content

Ideal Brand Positioning in 3 Simple Steps

Goodish Agency

Before we get started, we need to define what brand positioning is. So, what is brand positioning? It’s the process of being defined, or in less vague terms, it’s a strategic tool, with the aim of occupying a certain “problem-solution” place in the consumer’s mind with a brand.

Understanding your audience: How to build a persona matrix

Tomorrow People

Brand awareness? By documenting how success is measured you can ensure that you’re not talking up a vanity metric that is actually relatively inconsequential for your target audience. Get it right, and your audience is hooked.

Why Building An Audience-First Communications Strategy is Key


In many cases, it’s the only method by which your audience consumes the information you’re providing. What won’t lead to strong results: placing more emphasis on the channel than the specific audiences receiving the message. What does the audience actually need to know for them?”.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence!

6 Ad Copywriting Best Practices to Get Your Audience Clicking

SmartBug Media

In this blog we’ll cover six copywriting best practices for creating paid media ads to capture the attention of your audience and have them click on your ad content. Target local audiences. If you’re paying to advertise on social media, it’s worth testing some branded video content.

4 Easy Ways to Improve Social Media Engagement with Your Audience

Go Beyond SEO

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship.

Diversifying marketing through strong brand awareness

Tomorrow People

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Stronger brand recognition equates to greater meaning. This scenario is no different when we replace people with brands. LeBron James is a brand.

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3 Audience Growth Metrics To Calculate Brand Health

Marketing Insider Group

Brand health measures how your digital audience feels about you. For this post, we’ll focus on how to measure this with the audience growth metrics below: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. Social Shares/Followers: Users who have subscribed to updates on your brand’s social accounts.

Inclusive Design: Making Your Brand Accessible to the Largest Possible Audience


It’s about designing for everyone, so that the largest possible audience can engage with your brand. Here are several possible inclusive design solutions that brands can use to make their brand more accessible to those with different types of impairments or difficulties.

On the limited value of branded content


Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. Content shock is what happens in your audience when they are so overwhelmed by the volume of your content that it actually does more harm than good. James_Mathewson …creating and promoting branded content should be part of the mix. halvorson I like the branded content distinction.

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Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy. How to Grow Your Social Media Audience.

16 Benefits of Branding & Co-Branding


In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Benefits of Co-Branding.

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Digital audience targeting: Defining your audience, strategy, and goals


The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Digital audience targeting, otherwise known as a target market, is a defined group of people who are considered to be a company or brand’s ideal customers.

5 Ways Brand Archetypes Help New Businesses Nail Branding


The main goal of effective branding is to connect to consumers by creating memorable and lasting impressions. Not only to capture their attention in just seconds, but to keep them wanting to return to your brand. Why using archetypes in branding. Get to know the brand archetypes.

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5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing. Fraught with confusion surrounding questions such as: exactly what constitutes an audience and is there really a difference between buyers and audiences? by Gregor Črešnar.

How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences


Yet many well-established brands have encountered difficulties engaging younger cohorts. Some brands, in fact, attribute recent declines in market shares to millennial pushback over what the generation perceives as corporate inauthenticity. Only one percent said that advertisements strengthen their trust in a brand. Millennials resent being marketed to by brands that haven’t invested the time to understand their aesthetics and aspirations.

How One Brand Grew a Massive Audience by Building a News Site [Example]

Content Marketing Institute

Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute. In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing.

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5 Ways To Develop Your B2B Brand


But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”.

4 Tools That Will Guarantee More Audience Engagement for Your Brand


Audience engagement is a fast game that’s only getting faster. Here are 4 automated marketing tools guaranteed to increase your audience engagement. More than half of all online traffic is happening on mobile devices, and people are increasingly using them to interact with brands.

Content Utopia: How to Create Branded Content That Sells


Content Marketing Content Strategy Tips & How-Tos audience auditing branded content content content audit customer stories emotion emotional content inspiration marketing motivation persuasion point of view sales sells stories storytelling strategy target audience tone voice

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