How to Build Brand Recognition with Content


Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

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How to Take Audience Engagement to the Next Level


You probably remember it well. That one event you attended where that amazing speaker engaged and inspired you. So much so that you immediately acted on their recommendation, or got to work executing their idea. You and your team should be trying to create that same feeling with your content.


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Brand Storytelling: Capturing & Keeping Your Desired Audience

As businesses and brands attempt to be more authentic and engaging, stories are taking the place of overt sales tactics. And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. What is Brand Storytelling?

Audience Planning and Development

V12 Data

Luci: I know V12 is working diligently to create a media network to support its clients and develop audiences around these rich data sets of movers and households. We looked at our own agency services and saw that we were able to provide brands access to our own first-party data.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

LinkedIn Matched Audiences: Everything You Should Know

TrustRadius Marketing

LinkedIn offers some of the strongest targeting attributes available for B2B brands. With an audience of more than 830 million members, most companies can build audiences that fit their ideal customer profile (ICP). What is a Matched Audience on LinkedIn?

Why Brands Should Embrace the New Wave of Older Audiences

Rain The Growth Agency

Countless brands align themselves with Millennials through “youth-marketing” in the hopes of capturing the attention of the most culturally relevant and largest generation group in the U.S. Advertising has always had an obsession with youth.

How to Build a Digital Product Brand That Lasts


A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences.

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4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Tony Zambito

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. In the world of brand storytelling, accomplishing a similar end is extremely difficult.

The audience-building flywheel


As a brand new creator, finding followers is probably your top concern. 02:03] – The flywheel concept explains audience building as a process with a painfully slow start. It's now free to use ConvertKit with an audience of 1,000 subscribers or less!

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

The Role of LinkedIn in Your Digital Branding

Altitude Branding

If you’re looking to build your digital brand, you can’t afford to ignore LinkedIn. LinkedIn is a powerful platform that can help you build and showcase your personal brand. LinkedIn is the perfect platform to help you build and showcase your personal brand.

How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. Personalized messaging can keep your brand top-of-mind for consumers being pulled in a thousand different directions.

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Redefining Branding in The Digital Age


Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

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5 Ways to Grow an Audience for Your Podcast


Mat Zucker is co-lead of the global marketing practice at Prophet, and has helped brands including Johnson & Johnson and CIT Group launch their first podcasts. Find an audience’s content need gap and the marketing will take care of itself.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Six Proven Strategies to Build Customer Relationships and Brand Loyalty


Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty.

3 Ways to Use Audience Listening Tools


We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

How Healthcare Brands Can Publish Timely COVID Content That Audiences Need


Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic COVID content. A global pandemic impacts everyone and everything.

Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group says: Organizations now have content teams with specific people and resources focusing exclusively on creating content, using it to engage specific audiences and drive business. Think about what your target audience is asking themselves on a daily basis.

7 ways to transform your audience into brand evangelists

Sprout Social

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Create a personality for your brand and stick to it.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.

How to Match Online Customers with the Products They Are Searching For

Site search is one of the most important tools eCommerce merchandisers have at their disposal. A proper site search solution can match site visitors with the relevant content they need and help the website owner better understand their own audience.

The No-BS Guide to Building a Bold Brand Personality


Does your brand have a personality? While many would think that enterprise brands should keep their voice and tone buttoned-up and professional, that’s actually not the case. If you’re ready to build or reshape your company as a bold brand, check out our latest guide.

1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love


If you’re a content marketer like me, you’re probably excited by the idea of developing a voice for your brand. It’s a complex art puzzle; you have to find a voice that your entire content team can emulate, and make sure it’s a voice that your target audience wants to hear. In an industry where every brand believes its voice is relatable, casual, and knowledgable, yours has to stand out from that crowd too.

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How to Create Thought Leadership Content to Boost Brand Authority


Don't overlook the importance of thought leadership content - it can be a game-changer for your brand authority.

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How Bonnier News Brand Studio Helps Customers Reach Audiences Online


Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. Through Bonnier News’ Brand Studio it offers a suite of different advertising services.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

Put Their Needs First with an Audience-First Strategy

Go Beyond SEO

When Communicating Your Brand, Write an “ ?”. This is not an audience-first strategy. Now, take a look at this variation, which shares the same information, but is worded differently to really speak to the audience: Acme toys can be enjoyed right away because we’ve included batteries.

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. The answer lies in brand research.

6 Signs Your B2B Brand Needs a Refresh

Marketing Insider Group

Coca-Cola spends an average of $4 billion on branding each year. We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions. Branding encapsulates the entire personality and identity of a company.

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How Team Leaders Can Create Content to Boost Brand Authority


Every brand wants to enhance credibility with its audience. By leveraging their knowledge and reputation, you can boost brand authority. One of the best ways to do this is to involve team leaders or subject matter experts (SMEs) in the content creation process.

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9 Tips To Get Seen By Your Email Target Audience


This makes it difficult to get seen by your target audience. Take a look at how Somnifix , a company selling mouth strips for a better sleep, adds clickable images to show off its brand identity and lead users to its social media pages.

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How One Brand Grew a Massive Audience by Building a News Site [Example]

Content Marketing Institute

Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute. In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing.

How to Refresh Your Brand Without Rebranding

Marketing Insider Group

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. 3 Ways to Refresh Your Brand. Check Your Brand’s Continuity.

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4 Easy Ways to Improve Social Media Engagement with Your Audience

Go Beyond SEO

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship.

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Ideal Brand Positioning in 3 Simple Steps

Goodish Agency

Before we get started, we need to define what brand positioning is. So, what is brand positioning? It’s the process of being defined, or in less vague terms, it’s a strategic tool, with the aim of occupying a certain “problem-solution” place in the consumer’s mind with a brand.