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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A recent survey found that 81% of customers say they need to be able to trust the brand they buy from.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Because getting into the heads of your audience is what makes or breaks your content strategy. This approach is changing the game. Think about it.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. For others, brand voice guidelines are developed once and never considered again. Choose a Theme.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Videos that tell your brand story. Interviews.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. How to change your messaging so your brand is viewed as relevant (not tone-deaf).

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. How to balance efforts and spending between the top two priority areas for B2B firms. How to stand out from the crowd when EVERYONE is doing content marketing. September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! How to activate your audience - including the influencers within it.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?

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The Marketer’s Guide to B2B Swag Strategy

Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more. But smart swag is different.