Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. Why we care. billion in ad revenue.

Cost 101

Cost Advertisements Advertising Automation 101

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. And this speaks to the power of YouTube influencer marketing and sponsored content for brands.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

Marketing Insider Group

JANUARY 21, 2022

This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. Knowing your audience’s interests and demographics is key for developing a content strategy that appeals to them.

Social Media 320

Social Media Organization Media B2B 320

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. When you think of TikTok, what’s the first thing that comes to mind?

Barriers 127

Barriers Brand Identity Branding Content 127

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. The campaign was informative, inspiring, and relatable to the audience.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. But one thing that B2B brands can capitalize on is influence. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. 7 actionable tips to make your TikTok go viral. Create videos with viral-friendly formats.

Viral Marketing 105

Viral Marketing Tips Brand Identity Branding 105

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 78

Trends Lead Ranking Lead Scoring Brand Identity 78

Sprout Social

DECEMBER 7, 2022

For Spotify, it’s a viral marketing tool. It’s clear that Spotify’s unique combination of personalization, shareability and seasonality is hitting the right notes with their audience. Creating personalized content that your audience wants to share is a winning strategy. Wondering how to find your own formula for going viral?

Viral Marketing 101

Viral Marketing Campaigns Planning Social Media 101

The Lead Agency

APRIL 14, 2024

Once upon a time, a B2B podcast was all about branding. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it. Use listener data to inform your content Track your listener stats and learn what is engaging your audience.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. How can you emulate this for your own brand? Another popular TikTok idea revolves around trying viral recipes. So why can’t your brand? (As

Video Marketing 120

Video Marketing Viral Marketing Allocation Trends 120

Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Find your niche: Identify your target audience and create content that resonates with them. Find your niche: Identify your target audience and create content that resonates with them.

Campaigns 93

Campaigns Top of Funnel Best Practices Marketing AI 93

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. The right meme at the right time can catapult your brand to viral fame. High engaging TikTok moments don’t directly teach you the art of virality. But how can you track content patterns with viral potential?

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Brands leveraged the record-breaking viewership (123.7 Verizon, “Beyonce.”

Digital Asset Management 123

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 123

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

Viral Marketing 136

Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

JULY 12, 2022

It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place. Authenticity and trustworthiness.

Tips 102

Tips Viral Marketing Social Media Guidelines 102

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. Do you know what the optimal Reel posting timing is for your brands? As more people see your post, the opportunity for further interactions increases, which in turn makes the content reach even more audiences.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board. Of that audience, 2.7

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. It has become a core element of marketing and sales strategies. unique users in the UK.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success. The most successful brands are the ones who create a lot of video content.

Social Media 110

Social Media Media Business Viral Marketing 110

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Now, it’s completely different.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Work Management 74

Work Management Marketing Management Social Media Service 74

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Marketers have constantly been using social media hashtags to boost brand visibility. Yes, social media hashtags are still relevant to spike up engagement with your audience as they help your brand stand out from the clutter on social media.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Optinmonster

FEBRUARY 11, 2024

” By rewarding them for sharing, you’ll see your brand spread like wildfire. freemium, subscription-based, pay-as-you-go) to find what works best for your target audience and maximizes revenue. And with large audiences in almost every global market, the potential reach is huge. A/b test different pricing models (e.g.,

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise in luck. It’s increasingly becoming a science , aided by predictive analytics and data.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

SendGrid

JUNE 20, 2023

However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget. Do you try to create a viral post on social media or start a weekly blog? Small business marketing can be challenging with a limited budget or a small team. But where do you begin?

Small Business Marketing 81

Small Business Marketing Tips Content Marketing Viral Marketing 81

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. What is viral marketing, anyway?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107