How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

The Ultimate Guide To All Types Of Videos And When To Use Them

DivvyHQ

Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in certain situations, or in specific phases of your marketing and sales funnel.

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Who is your intended audience?

How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives.

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Transform old blogs into videos.

9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.

How to Refresh Your Brand Without Rebranding

Marketing Insider Group

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. 3 Ways to Refresh Your Brand. Check Your Brand’s Continuity.

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Video: How to Create Content Your Audience Actually Cares About

Contently

Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make? Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. The post Video: How to Create Content Your Audience Actually Cares About appeared first on The Content Strategist.

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]

Hubspot

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? Tips for Sharing Social Media Videos.

5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group.

7 ways to transform your audience into brand evangelists

Sprout Social

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Create a personality for your brand and stick to it.

Redefining Branding in The Digital Age

Webbiquity

Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

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How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives.

20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. By 2022, online videos will make up more than 82% of all consumer Internet traffic.

5 Best Ways to Spice Up Your Email Marketing With Videos

SendX

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.

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9 Tips To Get Seen By Your Email Target Audience

SendX

This makes it difficult to get seen by your target audience. Phrases that get some of the highest email open rates and click-through rates include: Video eBook Newsletter PDF Free This goes to show emails that include valuable resources get higher engagement.

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Top 10 Branding Tools – part 1 [Video]

Hinge Marketing

want to talk to you about the top 10 branding tools. Today, I want to talk to you about the top 10 branding tools. Second thing, provide a signature-quality video. Sometimes a video on a topic can really move the needle.

Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. But like any component of content marketing, video requires a strategy in order to have the desired impact. You need a a plan, compelling scripts and images, and the right video editing tools. Explainer Videos.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. watch video content.

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What is Brand Design and Why Does it Matter? [Video]

Hinge Marketing

What is brand design and why does it matter to professional services firms? In this video blog, Karl Feldman is going to walk you through this important element of your business. TRANSCRIPTION: What is brand design and why does it matter to professional services firms?

The Top 5 Reasons Brands Make Videos [New Research]

Hubspot

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why.

7 Steps to Effective Brand Storytelling

Marketing Insider Group

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences.

Vern Oakley on how to make video work for your brand

Biznology

Mike Moran and I recently had a conversation with writer, director, and producer Vern Oakley of Tribe Pictures , who shared some insights into how to make video work for your brand and how to tell your story more effectively. The video was created by The Conference Board and is being shared with permission. Here’s what we talked about: How to get the C-suite to buy into video. ” And video communicates your company’s values incredibly effectively.

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Why B2B Email Video Marketing Should Be Your Top Priority

Marketing Insider Group

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Why Should My Company Invest in Video Marketing? To put it simply, video marketing is a versatile medium.

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How to Use Educational Content to Build Brand Authority

DivvyHQ

This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority. Want to be a leader in your industry? One way to do that is by sharing educational content on topics that matter to your followers.

Five Tips to Create Marketing Videos that Engage Your Audience

Launch Marketing

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Video content appeals to viewers that are both being introduced to your business, as well as leads who are deeper in the sales funnel and looking for more information about your products or services.

Does Live Video Make Sense for Your Content Marketing Strategy?

RockContent

You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Grow Your Audience, Literally & Digitally. Enter live video.

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Introducing: The Modern Marketer’s Guide to Video

Oracle

by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. These are pesky words that often seem to crush video marketing dreams. You’re not sure where to get started, or how to make video especially measurable. Why Video Metrics Matter.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. This means that by using video on Facebook, you can improve your reach. NEW & IMPROVED!

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10 Ways Teamlancing Has Changed Branded Video

ClearVoice

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. 10 ways teamlancing has reshaped branded video. Brands rely more on influencers/independent content creators to develop and produce.

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Inclusive Design: Making Your Brand Accessible to the Largest Possible Audience

Oracle

It’s about designing for everyone, so that the largest possible audience can engage with your brand. Here are several possible inclusive design solutions that brands can use to make their brand more accessible to those with different types of impairments or difficulties.

How to Create Company Culture Videos That Delight Audiences

Vidyard

That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. Now, more than ever, people care about the values behind the brands they interact with, buy from, and work for. That’s where video comes in. What is a Culture Video? Benefits of Culture Videos. Expanding your audience.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy. How to Grow Your Social Media Audience.

6 Ad Copywriting Best Practices to Get Your Audience Clicking

SmartBug Media

In this blog we’ll cover six copywriting best practices for creating paid media ads to capture the attention of your audience and have them click on your ad content. Target local audiences. Use video when possible. The video below caught my attention recently for a few reasons.

How B2B Video Marketing Is Creatively Engaging Audiences

Content Standard

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy.

How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

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