A Complete Guide for Brands: User-Generated Content

Brandfolder

There are many ways to get user-generated content (UGC) for your brand, but most of them won't help you reach new audiences or make connections with customers. User-generated content is

The Marketer’s Guide to User-Generated Content

Zoominfo

We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

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What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. It’s a race in search for genuine, quality materials elaborated and distributed by their audiences. You’ll see: What is user-generated content?

Sourcing User Generated Content

Stevens & Tate

One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content.

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Hubspot

Ultimately, I'm more likely to respond to an apartment listing with a great tenant-generated virtual tour than a listing with over-produced images or videos edited by an outsider. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content.

Guide to User-Generated Content in SEO & Digital Marketing

seo.co

And if you’re dealing with limited resources, it can be challenging to constantly develop brand new content day after day and week after week. It’s something marketers call user-generated content, and it has the potential to take your marketing to the next level.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Oracle

Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Increasingly, brands are sending out broadcast emails featuring a shoppable Instagram feed.

Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement

Crimson Marketing

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. Add to that the challenge of persuading your audience to genuinely trust the intentions of your marketing efforts, and content marketers are in a quandary. He discusses how to observe community members’ behavior, personalize their interaction with your brand and tackle the challenge of scaling up content to meet limitless demand.

The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. According to The Atlantic, the average consumer is bombarded by more than 3,000 brand messages each day. What Is User-Generated Content?

PathFactory + G2: Enable Your Buyer With User-Generated Content

PathFactory

According to 2018 Demand Gen Report Content Preferences Survey , the most credible sources of content for B2B buyers are peer reviews / user-generated content (UGC) (64%) and third party publications or analytics reports (64%). It builds trust with your audience, reflects the transparency of your brand, and validates marketing claims (to name a few). The post PathFactory + G2: Enable Your Buyer With User-Generated Content appeared first on PathFactory.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

One type of content that you should focus on is user generated content. User generated content adds to your content’s variety and provides benefits. Before going into some user generated content examples, it’s important that you understand what those benefits are. The Benefits of User Generated Content. However, user generated content does it for you for free. 5 User Generated Content Examples.

Tapping in to the Power of User-Generated Content

Launch Marketing

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. What is User-Generated Content?

It’s Time to Think Bigger with User Generated Content

nDash

And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. It’s free, unprompted promotion of your brand that can lead to explosive, sustainable growth. Why User Generated Content Matters.

Photoslurp: How user-generated content (UGC) can increase online sales by 15%

ClickZ

User-generated content (UGC) has grown in popularity with the proliferation of social media. Per Statista , the most popular types of user-generated content in the US in 2017 ranked like this: As far as benefits, user-generated content helps customers by increases purchasing confidence, creating an authentic shopping experience, and pulling out trending products. Instead of focusing on events, it would focus on brand hashtags.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

One type of content that you should focus on is user generated content. User generated content adds to your content’s variety and provides benefits. Before going into some user generated content examples, it’s important that you understand what those benefits are. The Benefits of User Generated Content. However, user generated content does it for you for free. 5 User Generated Content Examples.

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Some produce generic content, which is akin to replicating a cola brand. Let's face it, most brands don't have the resources or expertise to compete with larger, more established companies with bigger marketing budgets. No one knows your readers better than they know themselves, and you simply can't compete with the collective knowledge of an entire audience. In this article, we'll focus on why brands should let their users help create value in content.

7 ways to transform your audience into brand evangelists

Sprout Social

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Create a personality for your brand and stick to it.

10 User Generated Content Campaigns That Actually Worked

Hubspot

There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

5 User-Generated Content Mistakes to Avoid

Hubspot

When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid. Contributors are likely to be excited about the possibility of being featured by your brand and be reassured by your clear communication.

3 Ways to Grow Your Business With User-Generated Content

Marketo

Author: Joanna Alter Because of its ubiquity, buyers have grown wary of branded content, and so they easily tune it out. What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1.

User Generated Content: How to Use It, Share It, and Love It

Vidyard

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Your customers, your audience, regular people who interact with you, and create content that can be used to champion your brand. That’s probably a good indicator of why 25% of search results for the world’s top 20 brands are links to UGC. User-Generated Content doesn’t always have to focus on products.

User-Generated Content Can Happen in B2B Marketing Strategy

Content Standard

She’s worked all week to crank out two articles and a video for her B2B software brand. Is their content marketing strategy the problem, or is her B2B audience just inherently less engaged than she might like? From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. Sure, some user-generated content can be a bit off-the-wall.

Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content

Content Standard

But perhaps more importantly, while other games struggle to get hold of a content edge (for instance, World of Warcraft’ s creators Blizzard Entertainment lost $430 million on a failed movie ), Eve has nurtured a community that creates some of the best examples of user-generated content a marketer could ask for. As with all content marketing, understanding what sets your brand experience apart is an essential part of creating content that people find engaging and worthwhile.

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User-Generated Content Provides Big Lift to eCommerce Brands

Content Standard

User-generated content has become a great source of content for brands, with consumers typically placing more trust in user photos than with brand-produced content. But while some brands have recognized this opportunity, the vast majority have yet to leverage user content, according to a report from L2. This is an even graver mistake given the ease with which user content can be collected through social media.

How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Leverage Your Superpower with Employee-Generated Content.

Brand 275

10 Marketing trends to watch for 2017

Biznology

The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets. You know that your target audience’s’ needs change throughout the day and thanks to all that mobile data, you can customize your marketing to target your audience where they are and accordingly for what they are doing. Visuals can help with your branding, help you stand out, get recognized, and be remembered.

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Why User-Generated Content Is More Important Than You Think

Hubspot

A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. That may not seem like a lot (or maybe it does), but Generation Y is estimated to be the largest consumer group in US history. So what are Millennials buying based off all this user-generated content?

How to Choose Newsletter Content to Engage Your Audience

Scoop.it

It’s the one thing you need to magnetize people to your brand, but it also happens to be the one thing that customers don’t part with very easily. And it’s most likely why your newsletter isn’t getting as much engagement from your audience as you’d like. Include User-Generated Content.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. But beyond my personal investment, the show’s cancellation prompted a viewer-driven user-generated content campaign on a scale that absolutely baffled me. The answer is simple: Authentic, earnest audience engagement resulted in a likewise authentic and earnest response from a brand.

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10 Community management tools to engage with your audience

Sprout Social

Community management is the process of engaging customers across digital channels to increase brand loyalty and grow authentic connections with their audience. Creating a brand community is a way to be accessible for your audience through customer service and engaging online content.

6 Examples of Incredible Content Marketing From Technology Companies

Contently

Every brand wants to carve out a space of authority. Releasing a branded data report on your industry is the perfect way to do that. There’s a paradox to branded podcasts. Every brand on earth wants to create an engaging podcast, but it’s hard to think of listeners who actually prefer branded programming. But, like GE’s incredible show The Message , Buffer’s branded podcast is actually an exception to this rule.

3 Brand Marketing Strategies for Dealing with Weird User-Generated Content

Content Standard

If only brand marketing strategy could take advantage of that same memorable, unabashed, creativity. User-generated content, or UGC, has been around for some time now, and many brands continue to add this audience-driven engine to their marketing repertoire. Many brands keep this in mind when creating their content. Some brands, on the other hand, have had to learn the hard way. Some brands get really lucky.

The Top 3 Ways to Use User-Generated Content in Ecommerce

Hubspot

User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Customer opinions and experiences give shoppers the information they want and the confidence they need to convert into buyers, while providing online brands with a gateway to build relationships with their audience. Social proof is essential to any marketing strategy.

How 3 UK Brands Reached Their Audiences With Great Content

Contently

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers.

Decipher Your Audience’s Visual Language with Image Analysis

Brandwatch Marketing

Learn how image analytics can give brands superior insight into how they're perceived by increasingly visual-oriented audiences - most notably, teens. These stories, these expressions of interest and passion, are incredibly valuable to brands. If teens or other young consumers are a core part of your audience, you can’t understand them without understanding images. But finding your brand in visual-only posts is a struggle. And this audience is the future.

How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

Three years since your brand took a leap on this crazy thing called a “content strategy” and started eliciting blog, videos, user-generated content, and other material to cobble together into what would eventually grow into your brand’s platform. Traffic is coming in, leads are being generated, but nothing is moving past yesterday, last week, last month. At this stage, there are essentially two things that your brand can do.

Strategies to refine Instagram marketing for ecommerce

ClickZ

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. Generate new business leads.