The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.

9 Tips To Get Seen By Your Email Target Audience

SendX

This makes it difficult to get seen by your target audience. Take a look at how Somnifix , a company selling mouth strips for a better sleep, adds clickable images to show off its brand identity and lead users to its social media pages.

Target 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Define & Target Your Target Audience

seo.co

From a young age, we’re taught to identify target audiences, interpret them, and then make calculated decisions based on how we believe we can get them to do what we want to accomplish. That’s because you understand your target audience.

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Due to privacy laws, we’ll never be able to say with complete assurance that specific audience roles are searching for certain keyword phrases. The reality is that, in order to identify which keywords align to which audience types, you have to apply the “art” that I mentioned.

Target 122

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Contextual Targeting Takes Brands to Buyers

TrueInfluence

In the ever-changing world of B2B marketing, contextual targeting continues to gain momentum. It helps brands satisfy the requirement to meet buyers where they are and target prospects based on the context of their online engagements. Contextual Targeting Hits Buyer Sweet Spot.

Digital audience targeting: Defining your audience, strategy, and goals

Choozle

The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Digital audience targeting, otherwise known as a target market, is a defined group of people who are considered to be a company or brand’s ideal customers.

What is: site targeting?

Choozle

Choozle’s self-serve digital advertising platform is built on the principles of transparency and flexibility to place your digital ads in front of your targeted audience, when you want, and where you want. What sites can I target? Unique advantages of site targeting.

Sites 82

Crimson Hexagon Releases Audience Lists

Brandwatch Marketing

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

Put Their Needs First with an Audience-First Strategy

Go Beyond SEO

When Communicating Your Brand, Write an “ ?”. This is not an audience-first strategy. Now, take a look at this variation, which shares the same information, but is worded differently to really speak to the audience: Acme toys can be enjoyed right away because we’ve included batteries.

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Why Limit Your Reach? Audience Targeting without the Cookies

TrueInfluence

The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it’s also an opportunity for artful advertisers to establish stronger data practices. Audience Targeting without Third-Party Cookies. Implement MAID targeting.

Why Limit Your Reach? Audience Targeting without the Cookies

TrueInfluence

The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it’s also an opportunity for artful advertisers to establish stronger data practices. Audience Targeting without Third-Party Cookies. Implement MAID targeting.

How to Find Your Target Audience

Hubspot

Vans are my favorite brand of shoes. The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. Let's get into target audiences and how to identify yours. Target.

Do You Need to Revisit Your Brand Voice? Your Content Can Tell You

DivvyHQ

Is your brand voice out of tune? The last thing you want is for your brand’s content to feel inauthentic or out-of-touch. Like a singer who is way off-key, it may grate on your audiences’ nerves.

Brand 71

8+ Tips for B2B Custom Audience Targeting

KoMarketing Associates

Long red ladder to goal target business concept. All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. Google allows you to target users based on tags and list uploads: Tag: Interactions on your site.

Target 157

Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” Since then, no solutions have been able to offer business audiences like Bizo did. Introducing ZoomInfo Targeted Audiences.

Content Utopia: How to Create Branded Content That Sells

DivvyHQ

Content Marketing Content Strategy Tips & How-Tos audience auditing branded content content content audit customer stories emotion emotional content inspiration marketing motivation persuasion point of view sales sells stories storytelling strategy target audience tone voice

Brand 92

Ideal Brand Positioning in 3 Simple Steps

Goodish Agency

Before we get started, we need to define what brand positioning is. So, what is brand positioning? It’s the process of being defined, or in less vague terms, it’s a strategic tool, with the aim of occupying a certain “problem-solution” place in the consumer’s mind with a brand.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”.

Voice Of The Customer – Know More About Your Target Audience

Unbound B2B

Today, any brand that doesn’t fulfil customer expectations with immediacy or mishandles customer complaints suffers serious reputation damage or soon becomes a forgotten story. But, over time, brands have learned from their mistakes. Improve the reputation of your brand.

Targeted Email: Segmenting Customers by Average Order Value

SendX

drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know how to target specific customers to spur immediate sales, as well. What is a Target Email Marketing Campaign?

Order 195

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

What’s very clear is that today’s kids and teenagers—the target demo of the future—have a unique relationship to content. Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal. Gen Z is used to seeing branding everywhere. They’ve grown up surrounded by brands tweeting memes, partnering with influencers, and angling to profit off their attention. That means brands have to be cautious.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers. Starting an influencer marketing campaign does not entail jumping straight onto Instagram to target the high profile instagram influencers- this is not an appropriate approach for most brands.

Target 171

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. With B2B being the focus of your business, there are some terrific methods to reach others in business, using work demographic targeting.

Target 154

Redefining Branding in The Digital Age

Webbiquity

Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

Aging 229

7 ways to transform your audience into brand evangelists

Sprout Social

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Create a personality for your brand and stick to it.

5 Foolproof Ways to Improve Brand Trust with Content Marketing

DivvyHQ

Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences.

Trust 70

3 Ways to Use Audience Listening Tools

Content4Demand

We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content

Targeting “Gamer” Audiences Might be More Complex Than You Think

Martech Advisor

For marketers, this broader definition of “gamers” requires expanding targeting strategies and advertising across multiple media channels. Learn More: How In-Game Advertisements Are Benefitting Brands as Well as Gamers. A 2019 study found 87% of U.S.

How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Target audience definition.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let's rank Coca-Cola a little higher because they seem to have greater brand awareness, brand affinity than Pepsi.’… Branded Keywords.

Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark

The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. They wish to use content to generate awareness toward audiences not in the purchase mode yet. Generally, any marketing plan must address two types of audiences: Those not currently in the market for your service, but are potential leads if messaging addresses their needs. However audiences find your website, they need to be convinced of your solutions.

Target 158

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

Hubspot

If you're like almost half of marketers , your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. This increases the impact ads have on audiences.

Audience Targeting: What It Is and Why You Need It

Hubspot

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). What is audience targeting? Audience Targeting Tips.

How to Create a Targeted B2B Customer Profile

Zoominfo

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc.