Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users.

CMS Development 293

CMS Development Barriers Act-On User-Generated Content 293

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Conductor

JANUARY 19, 2022

With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. and then generate an ad tag. And, you’ve already tested the content on social, so you know that it works and resonates with audiences. This authenticity didn’t go unnoticed.

Barriers 106

Barriers Brand Identity Branding Content 106

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Journey stage tagging. Product and service tagging.

Digital Asset Management 98

Digital Asset Management Personalization Enterprise Management Tagging 98

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos that tell your brand story.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

APRIL 12, 2021

Each type of media has its place in the lead generation process. It comes with a price tag, which varies depending on the channel. The strategy behind paid ads is to drive users to your owned media. Fast lead generation and traffic to owned media. You’ll be able to build trust and relationships with audiences.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. It’s content created by others—not the brand. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Martech

JANUARY 5, 2024

Metadata-based searches will be enhanced by AI-powered image recognition capabilities that can appraise and determine the probability of images featuring similar content, allowing your users to discover content in new ways. Content is what drives your DAM and, more importantly, your brand. Get MarTech! In your inbox.

Digital Asset Management 112

Digital Asset Management Marketing AI Work Management Marketing Management 112

Navigate the Channel

DECEMBER 15, 2023

In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience and stay ahead of the competition. Enhanced Brand Visibility : Effective content marketing can significantly boost your brand’s visibility in search engine results and across various online platforms.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. The language model is based on content from MarTech embedded on top of ChatGPT.

Paid Content 86

Paid Content Campaigns Allocation Marketing AI 86

SmartBug Media

APRIL 15, 2024

Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). We kept learning and refining as SEO eventually shifted to organic keyword use, backlinking, and meta tags, leading to better value that helped readers and search engines understand content relevancy. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. It’s critical to track how well your brand awareness campaigns are running. And 56% claimed they soon planned to invest more resources in social media data analysis.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. Sometimes, the right time to reach your audience is when they’re not shopping. How can your e-commerce brand leverage this integration to achieve such a goal? Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

SmartBug Media

JANUARY 20, 2023

Anytime you use photos, make sure you don’t forget alt tags. Alt tags for images provide a text description of an image for users who have images turned off in their email client or for users with visual impairments. Video content is a powerful way to engage with your audience and showcase your products.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. million user videos created in only two days.

Brand Identity 108

Brand Identity Branding Tagging Viral Marketing 108

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 130

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy Planning Work Management 114

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. unique users in the UK. unique users in the UK.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Sprout Social

JULY 21, 2022

Users can like, share, comment on posts and follow other users and businesses. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. How brands can use social networking sites: Post, share and respond to audience content.

Social Media 145

Social Media Social Marketing Media Curation 145

Oktopost

APRIL 21, 2022

We’ll also help you build more effective social listening practices that will help you understand how your brand is perceived by others and how to use social listening for content creation. Find Great User-Generated Content. Sharing content related to the company or brand. Private messaging brand or company accounts.

Content 118

Content User-Generated Content FAQ Social Media 118

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Where is your audience most active when researching your products/services?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn Algorithm Updates 2023 In June 2023, LinkedIn rolled out a new algorithm update based on user’s feedback and suggestions. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. And the users whose posts garner the most reach and engagement are those who know how to provide the LinkedIn algorithm with content it’ll reward.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. According to Instagram, a staggering 44% of users shop on the platform weekly. Why Instagram shopping should be a top priority for ecommerce brands. How does Instagram shopping fit into your social media strategy ?

Ideal Customer Profiles 129

Ideal Customer Profiles eCommerce Top of Funnel Tagging 129

Martech

AUGUST 17, 2023

It provides real-time content generation, content insights to refine for your brand voice and the ability to push content to marketing platforms. It provides automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Campaigns 141

Campaigns Examples Design Planning 141

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127