Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? All four brands mentioned above understand the importance of customer-centricity. Today, we’re covering several key strategies these four brands have been using for years. Each of these companies is a trailblazer and a storyteller.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Stevens & Tate

APRIL 7, 2021

Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels.

Storytelling 69

Storytelling Examples Brand Identity Branding 69

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 103

Top of Funnel B2B Marketing Content Marketing B2B 103

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Topics covered in SaaS content are often technical. Quick Takeaways.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Stevens & Tate

MAY 12, 2021

Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels.

Storytelling 64

Storytelling Examples Brand Identity Branding 64

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

MARCH 10, 2020

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Storytelling is a big one. eBooks and Downloadable Written Material.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission.

Social Networks 186

Social Networks Business Work Management Social Media 186

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Yet, X saw the grand exit of big tech and entertainment brands last year.

Gartner 137

Gartner Advertising Agencies Paid Search Agency Ad Exchange 137

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Storytelling. Guest post by Keith Fenech.

Work Management 247

Work Management Budget Programs Effectiveness Marketing Management 247

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s an interruptive medium and is an outbound approach to brand promotion. In 2020, 26.4%

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Salesforce Marketing Cloud

AUGUST 29, 2023

Throughout her career, she has shown a unique ability to connect with her audience on a personal level, delivering an innovative brand experience with each album, tour, and style change. Here’s how marketers can learn about a captivating brand experience from the one and only Taylor Swift. We hope you have fun keeping track.)

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? It’s critical to track how well your brand awareness campaigns are running.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Martech

FEBRUARY 5, 2024

IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are nonsensical or altogether inaccurate.

Marketing AI 100

Marketing AI Generation Peer-to-peer Ad Frequency 100

Contently

MAY 13, 2020

Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. And Disney has brought audiences to tears with their live sing-a-longs. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 104

B2B Marketing Search Marketing B2B Google 104

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. The right AI prompts can analyze vast amounts of data to help identify popular and relevant influencers to your specific brand and campaign goals. This isn’t just finding someone with millions of followers.

Sales Management 90

Sales Management ROI Planning Work Management 90

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Cross-Platform Consistency Maintain a consistent brand identity across all platforms while adapting to their respective nuances.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. From a user perspective, this is great. Today, generative AI chatbots can answer questions about almost anything. That’s ‘Dr.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Unparalleled Reach Social media platforms have billions of users worldwide. With such a vast user base, businesses have the opportunity to reach an enormous and diverse audience.

Social Media 65

Social Media Allocation Social Marketing Media 65

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Branding Brand Identity 121