The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Contently

APRIL 6, 2023

A well-crafted buyer persona based on research and data can help you: Understand your customer’s goals, challenges, and pain points Create content that resonates with your target audience Tailor your marketing campaigns to your customer’s needs Improve your customer experience Why Are Personas Important for Your Content Strategy?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Heinz Marketing

AUGUST 19, 2021

It is the process of separating your target audience into groups based on the certain traits or factors. Technographic : Technographic segmentation profiles target audiences based on their technology stack. Behavioral : Behavioral segmentation focuses how your target audience uses or behaves with your product or service.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

Launch Marketing

FEBRUARY 7, 2024

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Identify Your Target Audience A critical step in a B2B go-to-market strategy is identifying who your ideal customer is. What behaviors does your audience exhibit throughout the buyer’s journey?

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

SocialPilot

FEBRUARY 19, 2024

Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers. The reason why everyone is so keen on utilizing AI for content and SEO is its ability to quickly understand the target audience and do the initial SEO research.

Generation 98

Generation Psychographics Content User-Generated Content 98

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Defining a customer segmentation strategy requires your organization to understand who your audience is, as well as their needs and behavioral tendencies.

Lead Ranking 94

Lead Ranking Loyalty Segmentation Marketing AI 94

Optinmonster

APRIL 10, 2024

Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. It also lets you communicate your brand’s value more authentically. In the time before the internet, brands marketed to a broad audience. They are honest about their marketing motives.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Spiralytics

JANUARY 29, 2023

In this day and age, there’s plenty of data available to brands. From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want. How is Microtargeting Different from Regular Targeting?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Navigate the Channel

MAY 30, 2023

Listen You can formally, or informally, listen to your prospective target audiences. Listening sessions or focus groups with subsets of your target audiences can reveal changes that should be made and fractures between what you thought you were saying and what your messaging may actually convey. But the opposite is true.

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

SendX

JULY 30, 2021

You need to make sure these clicks come from users who correspond to the audience you’re targeting. Your efforts might include: Keyword optimization Online reputation management Growing an organic audience Delivering a good user experience A solid SEO campaign will increase revenues. Why Should You Invest Into SEO?

Email Marketing 211

Email Marketing SEO Work Management Marketing Management 211

Digilant

OCTOBER 25, 2023

With the right combination of data, messaging, and targeting, you can help consumers learn more about why your brand, products, or services provide them with the best value. Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Brandwatch Marketing

OCTOBER 31, 2023

Brands can establish different groups of customers and the needs of those customers. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs. You can also identify target customers you are not yet reaching.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Brandwatch Marketing

OCTOBER 31, 2023

Brands can establish different groups of customers and the needs of those customers. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs. You can also identify target customers you are not yet reaching.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Digilant

OCTOBER 25, 2023

With the right combination of data, messaging, and targeting, you can help consumers learn more about why your brand, products, or services provide them with the best value. Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. You have to take a calculated approach to establish your target audience if you want to be as accurate as possible. . What is a Target Audience? But don’t worry.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Hubspot

MARCH 27, 2023

This foundational step will help you figure out what your target audience is, which is the next step to selling services online. Define your target audience Defining your target audience is a critical step to any kind of selling, and it also applies to selling services online.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Onalytica B2B

SEPTEMBER 12, 2017

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can truly mean the difference between a substantial amount of wasted resource and even potentially brand damaging marketing and living the influencer marketing dream. In-flu-who?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. It creates different target customer groups based on geographical boundaries.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Rev

AUGUST 16, 2023

ICPs should be just as dynamic, in order to reflect the ever-evolving behaviors, strategies, attitudes and needs of your best customers (and your prospect audience). But that leap could not compare to the leap of using psychographics. With a traditional ICP, you’ll keep targeting more of the same.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

ClearVoice

JULY 31, 2023

More than a mere collection of instructions, a comprehensive brief serves as the guiding compass that steers freelance writers through your brand’s distinct identity, the demographics, the needs of your audience, and your project’s unique specifications.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

Martech

FEBRUARY 16, 2023

When we consider programmatic advertising, I tend to put things in two different buckets … brand and demand,” says Andrews. Brand is the long game. The other was an international brand campaign which included introducing the company in several nations. It was also part of their global brand refresh. One in the U.S.,

Paid Search Agency 110

Paid Search Agency Ads Campaigns Account Based Marketing 110

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Like email, you can use social media to reach your target audience. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Launch Marketing

FEBRUARY 14, 2024

It is important for organizations to dig deep into what is happening in the industry at the time of the launch to understand how their product fits in and how their target audience is impacted by these shifts. Know Your Audience At the heart of the success of any MedTech product launch is knowing your customer.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ClearVoice

APRIL 4, 2022

Yes, there are many tips and tricks to help you optimize for conversions in your web writing; however, the absolute most important thing you can do is to help your audience feel something when they read your writing. Psychographics are based on why a person does what he or she does. What do you want your audience to do?

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.”

Examples 78

Examples ROI Planning Work Management 78

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. If you’re targeting the wrong audience, you’re losing money.

Paid Search Agency 78

Paid Search Agency Spending Ads Companies 78

Hubspot

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play. Let’s dive in.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Launch Marketing

MAY 12, 2021

Know Your Audience. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. Different audiences and different topics will demand different lengths. Use data to help find what’s right for your audiences. Video Marketing Strategy. Establish a Plan.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Anteriad

MAY 31, 2023

We’ve collected a list of ABM practices we’ve seen work for many B2B brands. Develop a joint strategy for targeting each account based on their stage in the funnel. Within these ABM teams, some roles will co-create and publish content for targets within accounts. There’s a lot of buzz around account-based marketing (ABM).

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Stevens & Tate

AUGUST 24, 2023

For many, their emails often go unnoticed or ignored by their audience. This is especially true if you fail to personalize the emails to connect with the audience more deeply. This can build trust and encourage engagement with your brand. This can help you send targeted messages based on what your subscribers do online.

Personalization 86

Personalization Trigger Marketing Psychographics Open Rate 86

Atomic Reach

AUGUST 28, 2023

It's about crafting narratives, igniting connections, and orchestrating an experience that resonates deeply with your audience. Your audience personas become the North Star, illuminating a clear path for your creative team to craft narratives that deeply resonate with your target audience. But here's the game-changer.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52