TrustRadius Marketing

JANUARY 24, 2023

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. After all, it’s hard to engage and retain customers if you can’t keep track of their account data or interaction history with your brand. Salesforce is used to track leads and predict future revenues.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. After all, it’s hard to engage and retain customers if you can’t keep track of their account data or interaction history with your brand. Salesforce is used to track leads and predict future revenues.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. This indicated a severe disconnect with the target audience.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. This indicated a severe disconnect with the target audience.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

B2B Marketing Insights - WE

APRIL 27, 2018

The B2C strategy is far more direct, lives outside of the boring corporate space, and takes advantage of multiple pathways and methods for sharing and connecting via brand messaging. Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. Target Audience.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Vidyard

APRIL 17, 2015

As connectivity and communication moves beyond tablets and phones and into appliances, cars, and even medical and fitness devices, marketers must spend more time listening and less time talking so that their messages are more targeted, relevant and personalized. John Legend charming a room full of marketers.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

LEADership

SEPTEMBER 15, 2015

As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. We’ve done a really good job of developing an awareness of our brand. It is common to see consumer brands roll out marketing campaigns to be seen and heard everywhere. Having a globally established brand is important.

B2B Thought Leadership 40

B2B Thought Leadership Branding Brand Identity P2P 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Your LinkedIn profile should be aligned with your brand. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Your LinkedIn profile should be aligned with your brand. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40