Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Brandpoint

APRIL 17, 2024

We’ll explore two of these terms in depth: branded content and product placement. Both are effective ways to get your product or service out there in front of an audience. It’s the placement of your product in a television show, movie, video game or other entertainment-based media. Increased brand awareness.

Product 62

Product Brand Identity Branding Content 62

Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. Video Source: Content Marketing Institute CustomGPT leverages a process called fine-tuning, where the model is trained on your specific data.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Marketing Insider Group

APRIL 13, 2023

How you price and discount says something about your brand but becomes a nuanced science with constant economic fluctuations. As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. Still, Oreo became the dominant brand.

Relevance 335

Relevance Planning Paid Search Agency Work Management 335

Top Rank Marketing

APRIL 15, 2024

At its recent B2Believe Conference, LinkedIn announced LinkedIn Connected TV (CTV), a new product offering that will allow B2B marketers to tap into audiences off-platform, and onto the big screen at home. The promise of LinkedIn CTV ads How would you like to raise brand awareness and consideration earlier on in the purchase journey?

Top of Funnel 81

Top of Funnel Paid Search Agency Work Management Marketing Management 81

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

B2BMarketing.net

APRIL 18, 2024

Starting from brand awareness, where industry experts discuss prevalent problems, to becoming a demand generation tool. Podcasts offer an opportunity to strategically position your brand and influence potential leads. You need to know your audience really well and understand the problem you’re trying to solve.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Where and with what audience outreach? Ecosystem Influence: How much press coverage is your brand attracting?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Top Rank Marketing

FEBRUARY 12, 2024

How do brands and influencers collaborate to bring these campaigns to life? Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Good news: we have plenty of insight on this subject!

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Brand Identity 347

Brand Identity Branding Multi-Channel Ethics 347

Marketing Insider Group

MARCH 27, 2023

Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. Posting customer stories and videos on B2B social media channels , such as LinkedIn or Facebook, has been shown to increase potential customer interest and overall engagement.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

MAY 16, 2023

Actually, AI is making SEO even more vital to the success of you, your business, and your brand. AI might be able to give you a meal plan for a week, but it can’t automate your marketing strategy– at least not if you want to look like a brand people actually want to do business with. How is THAT?

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Webbiquity

JUNE 22, 2020

Content helps to define your brand, spread awareness about your products or services, and generally point people on the web toward your business. It’s helpful to create buyer personas that describe the demographics and other key characteristics of your audience, so you can better empathize with them in the ideation phase.

Top of Funnel 214

Top of Funnel Advertising Mediums Business Content 214

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 98

Media Brand Identity Branding Storytelling 98

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 100

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 100

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Brandpoint

APRIL 9, 2024

Branded content and integrated marketing are perfect partners in the quest to reach, impact and engage consumers. Let’s take a deeper look at both branded content and integrated marketing, and delve into why they’re a marketing power couple. What is branded content? That’s the power of branded content at work.

Brand Identity 62

Brand Identity Branding Advertising Agencies Paid Search Agency 62

Navigate the Channel

NOVEMBER 21, 2023

It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program. Paid social media expands your audience beyond current followers. The key benefit of paid social media is it allows you to reach beyond the audience currently engaging with you.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Optinmonster

MARCH 13, 2024

In every niche, you’ll find brands that sell similar products and lookalike features within a similar price range. And if you do what others are doing in your industry, you won’t achieve your brand’s true potential. To create a great offer like this, you first should know your audience and where they are in the customer journey.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. This can also be a great opportunity for partnership with other brands, which NerdWallet does well, too.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Biznology

AUGUST 27, 2021

It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. It’s a visual medium. Scripts vs Storyboards for Technology Videos. When I talk with clients about the look and feel they want in a video, their answer often includes the expression “not cartoon-y.”

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Launch Marketing

APRIL 18, 2024

Content marketing serves as the driver to help set your brand apart. Understand Current Buyer Expectations Marketing is often the first touchpoint that introduces a prospect to a brand. To ensure marketing reaches audiences, it is critical to know how to reach them and meet them where they are at.

Lead Generation 62

Lead Generation Marketing Strategy Marketing & Strategy Lead Scoring 62

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Video Streaming Market Just how big is the video streaming market? Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition. Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition. million on X.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 106

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Advertising Mediums 89

Trade Press Services

OCTOBER 23, 2023

Video marketing has become an indispensable strategy for brands looking to share insights and connect with target audiences. Amid waves of ever-evolving trends, some marketing professionals still have reservations about whether committing time, budget and other resources to B2B video marketing is a worthwhile investment.

Statistics 52

Statistics Video Marketing B2B Marketing Trends 52

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Understand your audience. Leverage audio and video content.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? The value of video content goes beyond just attracting new eyes to your latest product or service.

Video Marketing 139

Video Marketing Content Paid Search Agency Planning 139

Launch Marketing

MARCH 8, 2023

Developing content that speaks to the target audience, encouraging them to engage with the content and nurturing buyers throughout the buyer’s journey are some of the top goals of content marketing. As an ungated asset, it is a great way to generate brand awareness. Content without a specific audience does not generate results.

B2B Marketing 118

B2B Marketing Content Marketing B2B Thought Leadership B2B 118

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. But RMNs need to mature.

Media 94

Media Advertising Agencies Paid Search Agency Forrester 94