Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 96

Media Brand Identity Branding Storytelling 96

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. Why is it so important to hook your audience fast?

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Seismic

MARCH 4, 2021

The best companies today are great storytellers. But before they purchase a product, buyers first engage with an organization’s brand story. B2C consumers are loyal to brands like Nike, Apple, and Tesla because their brand story resonates. Brands win big by connecting with the individual consumer on an emotional level.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 100

Storytelling Brand Identity Branding Paid Search Agency 100

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. Is your target audience horizontal (e.g, Where are they most likely to see your brand? healthcare providers)?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

MARCH 27, 2023

Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. Share Client Success Stories When it comes to establishing a growing client base, you want to use the power of storytelling to attract potential long-term business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 57

CMO Enterprise Management Planning Work Management 57

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. This can also be a great opportunity for partnership with other brands, which NerdWallet does well, too.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. Before we dive into what a healthy social media strategy might look like for brands looking to utilize the Story format, it’s helpful to consider at the scale of this opportunity. Evolution of the Story Format.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. By creating a relatable experience, users see brands and companies as groups of real people working to solve real issues rather than faceless entities.

Storytelling 32

Storytelling Brand Identity Branding B2B 32

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we move further into 2023, businesses that embrace AI-driven marketing are likely to stay ahead of the competition and create meaningful connections with their target audience. #2

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Bluetext

MAY 21, 2021

Well, what if I told you that a solid and effective brand story is one of the most critical ingredients of a government contractor’s success? And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals?

Storytelling 26

Storytelling Brand Identity Branding Marketing Proposals 26

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Most brands want to talk products and features, rather than spark a captivating conversation.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Marketing Insider Group

FEBRUARY 10, 2021

In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs. In a short block of text paired with a visual element, your copy should describe the core benefits people will gain by working with you – something people can get from your brand only. Source: Medium.

Lead Ranking 363

Lead Ranking Lead Scoring Work Management Paid Search Agency 363

Content Standard

APRIL 11, 2017

Stories mean the difference between passion and disinterest , between moving an audience to their feet and slumping them over their desks in boredom. You’ve been evangelizing the power of good brand storytelling for a long time. The Evolution of Storytelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Bluetext

APRIL 29, 2021

In the ever-growing B2B market , you want your brand to stand above the rest. What if I told you that your market standing could be improved significantly through brand storytelling. Keep reading to learn more and how Bluetext can help you reach your branding goals. Why Is Brand Storytelling Important For Me?

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Zoominfo

JANUARY 21, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. 9 Great Examples of B2B Brand Storytelling. Nothing captivates an audience like a great story– no matter what industry you work in. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Circle Studio

APRIL 28, 2022

Speaks to your audience’s interests and pain points, not your own. Marketers should first understand what their audience cares about and ensure that their copy is addressing those interests. What does the audience care about? Writing to your target audience’s interests is a solid first step. What issues are most relevant?

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Terminus

NOVEMBER 15, 2021

When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. We speak with Zoltan Lorantffy , Global Marketing Director at Tidal Migrations , about why a brand selling convenience, empowerment, & community will always go further than product. Not all good or bad.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. With such a vast user base, businesses have the opportunity to reach an enormous and diverse audience. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Digilant

OCTOBER 16, 2023

With this explainer, you’ll get a complete overview of the current state of display advertising — what it is, its benefits, how it’s evolved, and how brands and agencies can make the most of this essential tool within their larger omnichannel strategies. Advertisers can use this ad size to engage audiences as they scroll down a page.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. In three acts, the protagonist goes from zero to hero and audiences everywhere thrill to see her act, grow and change over time. But, you might say, my brand is boring.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. In three acts, the protagonist goes from zero to hero and audiences everywhere thrill to see her act, grow and change over time. But, you might say, my brand is boring.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Trade Press Services

JANUARY 2, 2024

With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. Building a personal brand is essential for every business professional. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104