Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Oracle

We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. He presented his business framework that provides an approach that aligns your audience behavior with appropriate marketing channels and tactics to provide a relevant message. This is the largest quantifiable audience for your business. If you are just looking for the largest audience, you can advertise on TV. This audience is smaller than that.

2019 YouTube Demographics [New Data]

Hubspot

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. If you want to avoid this mishap and make sure YouTube is a viable marketing channel for your brand, we’ve got you covered. 2019 YouTube Demographics. YouTube Age Demographics. YouTube Geography Demographics.

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Top Twitter Demographics That Matter to Social Media Marketers

Hootsuite

Social media demographics change constantly. And Twitter demographics are no different. With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. The 25+ most important Twitter demographics for marketers.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. Instagram general demographics.

100+ Social Media Demographics that Matter to Marketers in 2020

Hootsuite

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Simple: The best social media marketers know where their audience is. General social media demographics.

Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them.

5 Foolproof Ways to Improve Brand Trust with Content Marketing

DivvyHQ

Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences.

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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women

Dice

But in the same way that marketers have branched out from long-standing mediums to embrace new forms of marketing content and experiences, it makes me wonder whether we’ve made similar progress with the audiences to whom we market. The Missing Audience. How, or even if, financial services brands should market to women is a frustrating question to look into. This issue is larger than improving the scope of a brand’s marketing, certainly.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”.

7 ways to transform your audience into brand evangelists

Sprout Social

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Create a personality for your brand and stick to it.

What Is Demographic Segmentation, & How Do You Do It?

Hubspot

But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience. Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income. Before you dive into this blog post, I want you to watch this video.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. But how do you reach this group without understanding the demographics of social media across networks?

How to Get Started With LinkedIn's New Website Demographics

Hubspot

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. It filters this audience according to eight criteria: Job title. Getting Started With LinkedIn's Website Demographics. Build your audience.

Audience Segmentation Essentials for B2B Marketing Strategy

TrueInfluence

Audience segmentation refers to differentiating and categorizing audience groups into various sections based on their online behavior, demographics and demands. Audience segmentation creates smaller, ever-more-refined target groups based on particular qualities. .

How to create marketing that sings—with the most effective marketing personas

Litmus

Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences. While there are a lot of fancy new tools and fad strategies designed to do just that, one of the best ways is to get to know your audience.

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use their demographics, the neighborhoods where they live, their hopes, pain points, and online behavior to fill in the details.

How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences

Oracle

Millennials represent a major demographic in today's' marketplace, 35 percent of the American labor force, with a combined annual spending power of $600 billion. Yet many well-established brands have encountered difficulties engaging younger cohorts. Some brands, in fact, attribute recent declines in market shares to millennial pushback over what the generation perceives as corporate inauthenticity. Authenticity helps you form a stronger bond with your audience.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

Examples include demographics and firmographics. Figure 4: B2B buyers are more likely to switch brands if communications are not personalized. As such, the seller has some demographic, firmographic, and technographic data on them. Marketing to these customers is different from marketing to new prospects simply because they don’t need to be introduced to the seller’s brand. The seller is also likely to have demographic, firmographic, and technographic data on them.

5 ways to promote your promotional products

Biznology

There is no reason why you can’t offer your branded giveaways on your website. Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. Take these with you and hand out to local target audiences, other businesses, or give to friends for some great word-of-mouth marketing. Pick a product that reflects your brand and your business.

How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Make Your Brand Stories into Heroes’ Journeys.

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Growing Your Social Media Audience

Sprout Social

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Who is your target audience? Attract the right audience.

5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Audience research. How Can I Make Sure I Appeal to Every Customer Demographic?”. One of the best ways to engage in audience research is to go where your audience hangs out online.

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

Audience segmentation based on age and location was always a flawed tactic, but it worked—sort of. That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. This is the post-demographic world, but very few brands and publishers are taking notice. Post-Demographics in Digital Action.

Leveraging Social Media to Find Your Audience

QuanticMind

Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. For businesses with an established online customer base, delve into your web analytics solution to identify key demographic information about customers that convert.

How to Make Hero-Villain Brand Stories Drive Conversions

Marketing Insider Group

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. When you engage the emotional side of your audience, it drives profits. Promoting your brand and your products?

Geotargeting: How to Find the Right Customers for Your Brand

Single Grain

If you want to maximize the buying intent of your audience – not to mention your ad spend – consider adding this powerful targeting option to the mix, as getting your targeting wrong is one of the worst mistakes you can make in advertising. Even if you’re a national brand, there are certain markets that you’ll do better in than others, and those preferences are likely to change over time. In Facebook, you set up DMA targeting when you’re creating your audiences.

3 Reasons to Know Your Niche Audience

ConvertKit

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Do they care enough to not only listen but also use the content as a means to build trust with your brand? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points? Build Your Audience

3 Reasons to Know Your Niche Audience

ConvertKit

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Do they care enough to not only listen but also use the content as a means to build trust with your brand? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points? Niche audiences convert more.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Keep your brand consistent. When it comes to customer outreach, your brand is the face of your company. Your brand is more than just your logo. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines. In many ways your story and your brand are intertwined. They are the audience and the characters. Use visual content, and make the story speak to your audience.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Begin with a clear understanding of your audience. Review the demographics that make up your target audience. Once you've nailed down your target audience's makeup, it's time to focus on your goals. Once you have your audience and goals nailed down, you're ready to plan your content. Remember to vary your content formats enough to keep your audience engaged. The reality is that your audience has different interests and needs. Educate Your Audience.

Influencer Tiers: Understanding Influencers by Audience Size

Tapinfluence

Audience size is a key metric that affects the results you’re likely to get for your investment, and different audience sizes create different influencer tiers. What that means to you is getting nano-influencers to talk about your brand can be very effective.

Decipher Your Audience’s Visual Language with Image Analysis

Brandwatch Marketing

Learn how image analytics can give brands superior insight into how they're perceived by increasingly visual-oriented audiences - most notably, teens. But that’s changing, and the driving force behind that change is one demographic: teens. These stories, these expressions of interest and passion, are incredibly valuable to brands. If teens or other young consumers are a core part of your audience, you can’t understand them without understanding images.

Creating brand awareness

Ontraport

Most of the time, it’s because people haven’t heard of the brand before. With every mention or backlink, you reap the benefits of gaining access to their large audience, getting a good word put in for your brand, and subtly beginning to build trust with potential leads.

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8 Easy Ways to Create Content Your Audience Will Love

Scoop.it

And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience. With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake.

Maximizing Your Email Audience Potential: Turning Email Addresses on File into Opt-Ins

Oracle

While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. That’s because these subscribers are at the very top of the Email Audience Potential Pyramid.

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