Marketers Need to Focus on Prospects' Behaviors, Not Demographics
OCTOBER 26, 2015
We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. He presented his business framework that provides an approach that aligns your audience behavior with appropriate marketing channels and tactics to provide a relevant message. This is the largest quantifiable audience for your business. If you are just looking for the largest audience, you can advertise on TV. This audience is smaller than that.