Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. What Exactly is Email Personalization?

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Hubspot

MARCH 15, 2019

But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience. Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.

Demographics 77

Demographics Segmentation Education Distribution 77

Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A recent survey found that 81% of customers say they need to be able to trust the brand they buy from.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

MARCH 11, 2024

Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. You need to determine why a target audience isn’t making the contact you need. Here are a few reasons why your brand may be missing out. Your visitors won’t find your brand if you can’t catch the attention of search engines.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Hubspot

DECEMBER 7, 2017

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Know your target audience. Understanding your demographics will help you tailor an impactful message.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Content Marketing Institute

NOVEMBER 19, 2018

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. CCO: The Twitch community has expanded far beyond its initial audience of video gamers.

Lead Scoring 80

Lead Scoring Lead Ranking Brand Identity Branding 80

Contently

AUGUST 18, 2016

While the chat app’s user base still skews young—70 percent are millennials and 30 percent of teens rank Snapchat as their most important social network—its older audience is growing at a rapid pace. That’s right, just when you thought you had a grasp on Snapchat’s audience, it goes and changes up on you.

Demographics 60

Demographics Social Networks Network Marketing Advertising Agencies 60

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

SocialPilot

JANUARY 21, 2024

A lot has been said about how Facebook’s algorithm hinders brands’ organic reach on the platform, but what can be done about it? Well, the algorithm only affects the ranking of organic posts, meaning that paid ads remain a great opportunity for you to reach your audience. How to Boost a Facebook Post?

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

Content Standard

FEBRUARY 15, 2019

They have audience at the center. Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. It’s all about the audience insights, and it’s an approach that’s worked like clockwork for years.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. Do you know what the optimal Reel posting timing is for your brands? As more people see your post, the opportunity for further interactions increases, which in turn makes the content reach even more audiences.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? To get your brand noticed, you have to expose people to your updates on a regular basis. No leads; no conversions. Did you hear it right?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Demographics 115

Demographics Startups Customer Surveys Tactics 115

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Martech

JANUARY 4, 2024

TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Demographics Customer Surveys 105

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Gracenote Global Video data reveals that streaming platforms offer 84% of the studio-produced video titles accessible to US audiences. The numbers speak volumes.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Even the majority of our own team fit within that demographic. This led us to new questions.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Salesforce Marketing Cloud

MARCH 7, 2024

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

MARCH 27, 2024

We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” While gamers are a ubiquitous multitude, they are not a demographic monolith. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 57

CMO Enterprise Management Planning Work Management 57

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Here are a few tips to help you discover the right creator.

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

Paid Search Agency 115

Paid Search Agency Optimization Ads Mobile Advertising 115

SmartBrief - Marketing

JANUARY 30, 2024

As any good marketer knows, if you can develop brand affinity for consumers while they’re young, you have a solid chance to retain them as they get older. Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target. “One

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information. Brands must also consider how their keywords might appeal to the wrong audiences.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Navigate the Channel

JANUARY 29, 2024

With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. This offers immense potential for businesses, but success depends on whether you are reaching the right audience. Understand their demographics, interests, and preferences.

Social Media 65

Social Media Media Demographics FAQ 65

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. It’s critical to track how well your brand awareness campaigns are running. How often do users visit my brand and how do they engage with my content?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SocialPilot

MARCH 11, 2024

AI influencer marketing leverages artificial intelligence to streamline the process of identifying, analyzing, and engaging with potential influencers on behalf of a brand. How is AI Changing Influencer Marketing Game AI has significantly transformed how marketers and brands used to do Influencer marketing.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78