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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. What Is Brand Storytelling?

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness.

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Top Content Marketing Questions Answered

Marketing Insider Group

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. In effect, we’ve all become a little more human.

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How Content Marketing Builds Trust

Marketing Insider Group

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Weight Watchers. Trader Joe’s.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

But how can you make the most of it, quickly driving traffic and building an audience? Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. Consumer brands also report a median decline of 19.6%