Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. Is it optimized for experience?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

ClearVoice

SEPTEMBER 22, 2023

In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. Sometimes, the right time to reach your audience is when they’re not shopping. The aim is seamless product presentation paired with a frictionless customer journey. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

SocialPilot

FEBRUARY 21, 2024

Do you want a piece of this pie and engage your target audience like all these marketers are getting? Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. Without further ado, let’s get moving.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Sprout Social

AUGUST 8, 2023

If your brand is on TikTok, you’re probably aiming to create your own viral moment. This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Sprout Social

OCTOBER 6, 2021

But for brands that are just starting out, it feels like it can take ages to grow a healthy following. Identify your target audience. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Optinmonster

APRIL 11, 2024

The Relation Between Social Media and Email Marketing Most brands fall into the trap of growing their social media following while ignoring their most valuable asset: their email list. But how many brands know what to do with all that fan following? On the other hand, email is an owned media.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Optinmonster

FEBRUARY 15, 2024

It involves creating shareable content, building a strong follower base, and engaging with your audience on social media platforms. By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results.

Social Media 87

Social Media SEO Media Lead Scoring 87

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic.

Tools 109

Tools Brand Identity Branding Enterprise Management 109

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. That is why mastering the art of scheduling a reel on Instagram is necessary if you are aiming to win your audience. Click on the “Create Reel” option on the homepage.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Campaigns 141

Campaigns Examples Design Planning 141

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Let’s get started. Moreover, 47.4%

Effectiveness 129

Effectiveness Business Advertising Agencies Viral Marketing 129

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How do our posts address customer pain points?

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Published on. All-in-one TikTok management tool.

Budget Programs 120

Budget Programs Video Marketing Tools Marketing & Strategy 120

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. That said, what engages your audience will also vary depending on your industry. Instagram Hashtags. Maximum Instagram hashtag limit. Maximum Instagram hashtag limit.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. This includes strengthening your sales strategy and uncovering what your audience wants. Brands should track everything from shout-outs and reviews to questions and complaints.

Social Media 123

Social Media Tools Campaigns Media 123

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Anyword

NOVEMBER 8, 2022

But for marketers and publishers looking to plan content around the big deals, the summer and early fall might be the perfect time to get that in order. To sweeten the deal for customers, offer channel-exclusive deals. More retailers and brands have opted for staggered deals, rather than just waiting for the big day to arrive.

Campaigns 98

Campaigns CTR Mobile Advertising Cross-Selling 98

ClearVoice

JANUARY 29, 2024

In this guide, we talk about the value of audience insights in the content creation process, how to encourage customers to contribute user-generated content, and how to adapt content to drive audience engagement based on audience feedback. Needless to say, your content must be created with a target audience in mind.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Scoop.it

MAY 4, 2023

According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Source: Brightech 2.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. It’s called “ going viral ” when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. Know your audience.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Take advantage of low-lift, quick-cut tutorials.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

TrustRadius Marketing

JULY 25, 2022

Building a solid social media presence is the fastest and cheapest way for small business owners to increase brand engagement, boost revenue, and grow at scale. Making social media a central part of your marketing strategy can get you noticed by your target audience without breaking the bank.

Small Business Marketing 98

Small Business Marketing Social Media Paid Content Analytics 98

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Measurable.

Campaigns 135

Campaigns Planning Paid Search Agency Advertising Agencies 135

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds.

Social Media 122

Social Media Media Viral Marketing Demographics 122

Optinmonster

DECEMBER 5, 2023

Social media undoubtedly has become a powerful player in shaping brands, influencing consumer decisions, and driving business growth. Social media management tools provide a centralized platform to manage multiple channels, streamlining the process of posting, monitoring, and engaging with your audience across various networks.

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Only then can they create content that resonates with that audience.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98