How Bonnier News Brand Studio Helps Customers Reach Audiences Online

Bannerflow

Publishers play a unique role in the world of digital advertising, and in particular display advertising. Through Bonnier News’ Brand Studio it offers a suite of different advertising services. What are the challenges facing you as a publisher when doing digital marketing?

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Families of devices multiply publisher’s powers to control the world

Biznology

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. Lesson for leaders.

9 Keys To Brand Publishing Success

Marketing Insider Group

Brands are struggling to connect with their audience using traditional marketing techniques. And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. “The audience has spoken.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. And that is why brands have started producing content people are looking for. Publishing is the cost.

5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Audience research. How Can I Make Sure I Appeal to Every Customer Demographic?”. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

5 ways non-traditional publishers connect with audiences

Parse.ly

An actual connection with the audience will make or break media companies going forward. As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. Harvard: Get specific about your intended audiences—plural. The audience affects what we’re writing and how we’re evaluating and measuring.

On the limited value of branded content

Biznology

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. Content shock is what happens in your audience when they are so overwhelmed by the volume of your content that it actually does more harm than good. James_Mathewson …creating and promoting branded content should be part of the mix. halvorson I like the branded content distinction.

Brand 137

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. It’s a company that sells a software program that helps brands maximize their marketing efforts. Why should businesses become publishers? This information can help shoppers remember your brand in the future.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

Survey: Brands Aren’t Ready to Commit to Native Publishing

Contently

The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts. Instant Articles—and other similar formats such as Apple News, Facebook Video, LinkedIn native publishing, and Google AMP—promise speed and user-friendliness in exchange for hosting the content.

4 New Year’s Resolutions for Media Publishers

Liveintent

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Find New Audiences.

7 Steps to Effective Brand Storytelling

Marketing Insider Group

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’ ‘what is employee activation,’ ‘thought leadership,’ ‘brand storytelling,’ ‘marketing speaker,’ and more.

Why Publishers Need A DMP

Oracle

Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. To unite disparate data sources and transform it into fuel to personalize, contextualize and deliver precise experience for audience and advertisers.

A sustainable process for optimized content marketing and brand publishing

Biznology

But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach. For brands generating a lot of content it’s ideal to establish an editorial calendar and take advantage of the many content optimization, PR, social marketing systems, and software choices available. Where is the target audience online and how can you become a part of the conversation by adding value?

How to Use Big Data to Improve Customer Service

Biznology

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. Centralize Customer Data to Gain Better Insights.

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Those audiences come back regularly for highly relevant information and entertainment. So does your audience.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand. But publishers are still trying to navigate exactly.

Building Your Brand’s Omnichannel Customer Experience

Sharpspring

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? What is an omnichannel customer experience? Building your omnichannel customer experience strategy.

Developing a Brand Strategy – Brand Building 101

Sharpspring

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.

Brand 83

6 Social Media Publishing Best Practices

Oracle

It is a challenge to define the audience for a guide to social media marketing today. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. " Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. Your audience may engage the most on weekends.

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

New growth strategies for publishers

ADmantX

Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.

Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

Publishers are going through an identity crisis. In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. She looked to her audience.

The Right Metrics for Measuring Audience Growth

RebelMouse

When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. It's more useful to analyze and track user-based metrics instead because session-based metrics can be somewhat misleading in the context of audience growth. As a publisher, this is a critical distinction when it comes to measuring engagement and loyalty. Creating Better KPIs for Audience Growth.

How to Relate to Your Audience with Empathy in Content Marketing

Marketing Insider Group

The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy stuff. Quick Takeaways: Content marketing never produces the results you want unless it’s relevant to your audience.

6 types of content your readers hate

Biznology

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. If you offend your readers, your brand image might take an immediate nosedive. Before you publish a blog post or send a tweet, run the content by several people at your company. Make sure nobody finds the content offensive, and you won’t accidentally offend your audience.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Fleshing Out Your Brand Personality.

Help 237

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The brands are now unified into three different platforms: Google Ads, Google Marketing Platform, and Google Ad Manager. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever. Search is getting smarter.

Don’t Publish a Press Release. Create a Product Story Instead

Contently

Why put an update on the wire hoping a journalist covers it when you can tell your audience directly? Microsoft’s story shows what happens when a brand controls its own narrative. Over the years, brands have gradually warmed up to the idea.

Reader loyalty: expand your recurring audience using these 7 tactics

RockContent

To generate this impression, companies need to speak the same language that customers use. This includes using their tone of voice while maintaining the brand’s identity. These visitors will engage with the brand and, in the future, will become clients.

How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Make Your Brand Stories into Heroes’ Journeys.

Brand 254

How Publishers Can Drive Revenue Through Virtual Events

NetLine

For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Where Do Publishers Go From Here?