Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. What is brand awareness?

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. It’s also a process that never ends.

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

AUGUST 8, 2023

If your brand is on TikTok, you’re probably aiming to create your own viral moment. There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short). With TikTok, they’re one in the same.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. The right AI prompts can analyze vast amounts of data to help identify popular and relevant influencers to your specific brand and campaign goals. This isn’t just finding someone with millions of followers.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. What are TikTok challenges?

Brand Identity 108

Brand Identity Branding Tagging Viral Marketing 108

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more.

Social Media 225

Social Media Cost Per Click Cost Per Thousand CPM 225

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service. Drive sales and revenue. Measurable.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 126

Brand Identity Branding Word of Mouth Social Media 126

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Game vs. Tournament-Related Hashtags.

Social Media 152

Social Media Analytics Campaigns Media 152

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. To get the most out of Twitter trends, you need to make sure that the trends you see are catered specifically to your brand. Personalize your trend page.

Paid Content 127

Paid Content Twitter Trends Mobile Advertising 127

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Effectiveness 130

Effectiveness Business Advertising Agencies Viral Marketing 130

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Oktopost

FEBRUARY 9, 2021

While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. A hashtag is created when the pound symbol is placed before a word or phrase, as in #hashtag or #B2Bmarketing.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? For example.

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

DivvyHQ

DECEMBER 21, 2021

As its popularity grows, many brands are contemplating how the platform is impacting culture and driving awareness for other brands. TikTok has been one of the most talked-about social media apps of the last two years. Might it be a good fit for your company?

Buzz 88

Buzz Ad Building Business Social Media 88

Sprout Social

JUNE 21, 2022

Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. Perhaps it means passing a certain viewer threshold based on your audience size (think: 100,000+ or 500,000+). Think about it. The problem?

Viral Marketing 103

Viral Marketing Tips Brand Identity Branding 103

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. The question is, why?

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

SocialPilot

JANUARY 4, 2024

These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. Why does this matter?

Social Media 98

Social Media Media Planning Social Marketing 98

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. How to set up ads on TikTok.

Advertising Agencies 139

Advertising Agencies Paid Search Agency Advertisements Advertising 139

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it. If you are launching a brand new business, your homepage at this point should simply be a landing page.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. To best maximize your social media presence, you also want to entertain, educate, and entice your audience. Only 13% say content from a brand is impactful.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Valasys

JANUARY 5, 2024

Incorporating relevant hashtags can also increase discoverability and expand your reach to a broader audience. Personalizing your interactions by responding to comments and retweeting relevant content can create a community and build stronger connections with your audience. However, it’s not just about posting content.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Content4Demand

FEBRUARY 16, 2021

I like Hubspot ’s clear, concise definition: “Advocacy marketing is the process of inciting and equipping customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing. Create a hashtag. A hashtag encourages customers to share pictures and posts of them interacting with your company.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. This feature enables social media managers to easily modify and get new ideas for messages that will resonate with different audiences. Content Spark allows social media managers to auto-generate messages with AI.

Social Media 62

Social Media Work Management Tools Media 62

Sprout Social

SEPTEMBER 8, 2021

The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand. Having a feature like Spaces also helps users create stronger connections with their audiences.

Twitter 133

Twitter Conversion Communities Work Management 133

Marketing Insider Group

OCTOBER 21, 2019

Use social media both to promote your content and to engage with your audience. Know Your Audience. Just as in any other kind of marketing strategy, before you get started with the finer details, you must identify the needs and wants of your audience. What do you want them to learn about your brand or business?

Event Marketing 202

Event Marketing Marketing & Strategy Marketing Strategy Planning 202

Webbiquity

APRIL 18, 2019

.” It’s a strategic, high-cost / high-potential-reward activity that can significantly impact employee morale, brand image, and sales. Make the event appealing to your target audience. Before, during, and after the gathering, you need to create buzz around the event. Pick a creative event agency.

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Sprout Social

MAY 11, 2020

And so reporters are more empowered than ever to build their own audiences and break their own news. Relevant hashtags related to what you’re covering. Name-calling, controversy and bickering on social media can definitely result in buzz and clicks. Send us your questions using the hashtag #AskNewsHour [link].

Social Media 119

Social Media Effectiveness Media Ethics 119

Martech Advisor

DECEMBER 19, 2019

A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Over 10 million posts have been shared under the hashtag so far.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Marketing Insider Group

SEPTEMBER 16, 2019

You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. Tailor your approach and the marketing channels you choose to your target audience. Remember this might not be the same audience as for your general business. Connect and engage with your audience?

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

Scoop.it

MAY 4, 2023

According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Source: Brightech 2.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy Planning Work Management 114