Trade Press Services Newsletter

MARCH 7, 2024

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Books offer the opportunity to engage target audiences with an in-depth exploration of expertise balanced by compelling storytelling. Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

OCTOBER 3, 2023

Including social proof on your about us page establishes your brand reputation and builds trust with your audience. Including a human element—like by showing the faces of your real employee teams—can make your brand more relatable and build better audience connections. Who Reads Your About Us Page, Anyway?

Peer-to-peer 271

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 271

Act-On

DECEMBER 19, 2023

But when you’re sending on behalf of a brand, you have a lot more options for the email display name. Reassuring your audience with a credible “From” address will help you build trust. DO: Use a brand name your recipients can instantly recognize as yours.

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 102

Advertisements Advertising Allocation Planning 102

Content Standard

APRIL 19, 2024

Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel.

Enterprise Management 91

Enterprise Management Design Work Management Brand Identity 91

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

Keywords 97

Keywords Template Analysis Barriers 97

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. We showcase how this solution isn’t just a collection of features but a tool that lets them connect with their audience on a deeper level. Building authentic brand advocacy 1.

Work Management 103

Work Management Marketing Management Product Differentiation 103

Oktopost

MARCH 19, 2024

From content to video creation, Etien dives into how AI can scale social media content, enhance social strategies, and help us as marketers better serve our audiences. He also reveals his favorite AI tools and best practices for achieving the best results.

Social Media 136

Social Media Media Startups Youtube 136

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Instead, it’s a growing channel that builds brand credibility.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Lead Gen 138

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 138

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. It also lets you communicate your brand’s value more authentically.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions. Experiencing stalled business growth?

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Contently

MARCH 23, 2023

By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t. Why Engagement Content Metrics Matter The shift towards engagement as the best metric for measuring consumer sentiment and brand effectiveness can be attributed to several factors.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Learn about your audience on a deeper level.

Social Media 124

Social Media Personalization Media Work Management 124

Stevens & Tate

MARCH 7, 2024

Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Brand Identity 102

Brand Identity Branding Advertising Agencies Paid Search Agency 102

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Go Beyond SEO

FEBRUARY 28, 2024

Welcome to our comprehensive guide on branding for accountants ! In today’s competitive business landscape, establishing a strong and distinct brand identity is crucial for success. By investing in your firm’s branding , you can elevate your reputation, attract new clients, and differentiate yourself from competitors.

Brand Identity 78

Brand Identity Branding Differentiation FAQ 78

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. Do you know what the optimal Reel posting timing is for your brands? As more people see your post, the opportunity for further interactions increases, which in turn makes the content reach even more audiences.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Marketing is: Entering the conversation already happening in the audience’s mind. The rise of smart mobile devices.

Marketing AI 123

Marketing AI Work Management Effectiveness B2B Marketing 123

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Align with the right influencers Align with the right influencers for your brand. When you do, your brand’s message resonates with an already engaged audience.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Build topical authority to establish your expertise. Put user value at the center of your B2B SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106