Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.”. Weber generated over $1.5 The problem of brand authenticity.

User-Generated Content 118

User-Generated Content Video Marketing Generation Marketing Management 118

Sprout Social

APRIL 5, 2022

In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. For example, a view count of 1,000 may be low for a brand with 10,000 followers. But it’s a good number for a brand with 2,000 followers. This helps you understand how much the content resonated with your audience.

Advertising Benchmark 129

Advertising Benchmark Facebook Video Marketing Cost Per Click 129

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And they aren’t alone on this front.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Television marketing 98

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Cross-Platform Consistency Maintain a consistent brand identity across all platforms while adapting to their respective nuances.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The only difference is that your typical influencer is external to your brand, whereas your employees are internal.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Zoominfo

JUNE 20, 2019

What does your audience think of live streaming? Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts ( source ). 78% of online audiences are already watching video on Facebook Live.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

illumin

OCTOBER 18, 2023

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. Since its development, CTV has become the technical core for programmatic TV (PTV) and it differs from linear TV in that there is no set time that audiences are watching.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. When you tailor messages based on customer behavior, you can more easily segment your audiences. Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many people use social media to search for their favorite products/services/brands. Other platforms are more general, with a vast audience reach. billion active users.

Tools 232

Tools Social Media Social Networks Work Management 232

SmartBug Media

MARCH 15, 2024

Content creation: Simple content such as social media updates and product descriptions can be generated by AI. Innovative Use of Social Media Platforms Franchise marketers are exploring innovative ways to leverage social media platforms to engage with their target audiences and drive brand awareness.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. billion monthly active users in Q4, 2021, up from 381 million in 2019.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Mobile Advertising 110

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. Any brand trying to increase their trust and awareness with their customer can and should go live on video. Any B2B brand trying to increase trust and awareness can and should go live on video. Live video generates real insights in real time. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Imagine how brands could have responded to the 2008 recession with the same tools available today.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Unparalleled Reach Social media platforms have billions of users worldwide. With such a vast user base, businesses have the opportunity to reach an enormous and diverse audience.

Social Media 65

Social Media Allocation Social Marketing Media 65

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Hubspot

MARCH 30, 2020

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. Twitch's audience is mainly comprised of teen gamers.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Digilant

DECEMBER 7, 2023

The broad adoption of smartphones has paved the way for many recent media habits; the rise of gaming and drastic growth in the gamer audience is one of the most significant. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. How to Monetize TikTok Create engaging and helpful short-form videos that speak directly to your audience.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Launch Marketing

AUGUST 23, 2023

Using an agency as a primary or even secondary resource is a savvy way to ensure marketing efforts can keep up with lead generation, new product launches and cyclical sales cycles. A VP of Marketing must be patient and willing to test, optimize, and retest a variety of creative tactics and methods to see what the audience receives best.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Sprout Social

AUGUST 18, 2022

To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. This free, mobile-first feature aims to convert brand enthusiasts to buyers on the platform. Host a Live Shopping broadcast for followers to buy alongside—like an infomercial. Live Shopping.

eCommerce 109

eCommerce Twitter Ideal Customer Profiles Broadcasting 109

Hubspot

MAY 7, 2020

We also saw brands starting to listen more closely to their audience. The world is numb to generic social media broadcasts. Continue Investing in Your Audience (Your Best Content Consultant). By listening to your audience, before creating anything, you foster community and learn what resonates.

Social Media 94

Social Media Hubspot Trends Media 94

ClearVoice

JANUARY 25, 2022

And while it is possible to develop a viral video (if you are skilled and lucky), marketers who stay focused on the simple daily actions of following social media video best practices are much more likely to have viral success than those brands who are swinging for the fences with every video. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

Huptech Web

JANUARY 29, 2024

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. It aims to reach a broad audience segment and is less targeted than digital methods.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Martech Advisor

MARCH 19, 2020

There is no doubt that stories drive engagement, and a good story can inspire your customers to share them with others and promote your brand. Brand storytelling for marketing can help you craft your brand persona, demonstrate your unique selling proposition (USP), and differentiate you from your competitors.

Storytelling 126

Storytelling Broadcasting Marketing Automation Services Search Marketing 126

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. AMA (Ask me anything) sessions are one popular way to go live and attract an audience.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. Keep reading (if you dare).

Social Media 113

Social Media Tagging Broadcasting Communities 113

Optinmonster

APRIL 13, 2021

Do you want to engage your audience and build relationships with them through newsletters? Identify your audience. Broadcast emails and make sure they are delivered. Identify Your Audience. Broadcast Email Newsletters</a. You can add your own logo, colors, and other custom branding options to the forms.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. According to Statista, 319.6

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Convince & Convert

SEPTEMBER 30, 2021

Social media marketing supports driving attention and building affinity at a large scale, with multiple audiences in mind. Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content. Who do we want in our audience ? Engage With Purpose.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . BRAND PHILANTHROPY. Leave behind: Broadcasting Your Contributions to Causes. EMAIL MARKETING. Absolutely not, that’s valuable data.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. There are six main types of YouTube ads that your brand might consider running on the video platform. Skippable in-stream ads.

Youtube 108

Youtube Advertising Agencies Advertisements Advertising 108

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Not every brand is a world-famous soft drink, however. Fortunately, there are many entry points for brands to tap into the highly-engaged gaming community.

Advertising Agencies 105

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 105

Content Marketing Institute

FEBRUARY 5, 2018

On top of that, users comment on Facebook Live videos at 10 times the rate of standard content. Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook. That format generates the highest engagement rates of any post type. Click To Tweet. Create static Facebook videos. Click To Tweet.

Social Media 167

Social Media Promotion Media Content 167

ClearVoice

JANUARY 2, 2024

Unlike traditional advertising methods focusing on product promotion, content marketing facilitates audience engagement by offering relevant, informative, and valuable content. Limited audience interaction. Traditional advertising typically involves one-way communication, leaving little room for audience interaction and engagement.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

readwrite

DECEMBER 17, 2021

Programmatic targeting allows brands to deliver their message in ways they know will resonate most deeply within consumers’ psyches. Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Marketing Insider Group

DECEMBER 11, 2019

Here are the most important things you should know to design an effective gamification strategy for increased employee engagement, social selling , and brand reach. Games generate tangible, real results with opportunities for short-term achievements and recognitions. Final Thoughts.

Social Media 186

Social Media Media Marketing & Strategy Peer-to-peer 186