Crimson Hexagon Releases Audience Lists

Crimson Hexagon

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Begin with a clear understanding of your audience. Review the demographics that make up your target audience. Once you've nailed down your target audience's makeup, it's time to focus on your goals. Remember to vary your content formats enough to keep your audience engaged.

3 Audience Growth Metrics To Calculate Brand Health

Marketing Insider Group

Brand health measures how your digital audience feels about you. Social Shares/Followers: Users who have subscribed to updates on your brand’s social accounts. Note: Paid vs organic search traffic can also be used to measure brand awareness.

Let Your Audience Tell Your Brand’s Story

RebelMouse

In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience. and keep their audiences happy and loyal. Being a brand in the current digital and social landscape isn't easy.

How B2B Marketing is Changing in 2018

increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. Among the specific answers provided were: The next priority is also a familiar objective to marketers: issues related to brand awareness.

On the limited value of branded content

Biznology

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.

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How Putin’s brand inspires Trump

Biznology

But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.

Brand 165

Know Your Audience

Brickfish

How One Industry Giant Avoided Getting Nuked By Knowing Their Gamer Audience And Where To Communicate With Them. Leading brands know their audience. They know their audience, and they know them well. In order to understand their audience, smart brands listen.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences).

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

The emerging challenges for managing brand risk

Biznology

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.

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Video: How to Create Content Your Audience Actually Cares About

Contently

Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make?

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Use this combination wherever possible and you’ll be able to better reach your target audience.

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Decipher Your Audience’s Visual Language with Image Analysis

Crimson Hexagon

Learn how image analytics can give brands superior insight into how they're perceived by increasingly visual-oriented audiences - most notably, teens. These stories, these expressions of interest and passion, are incredibly valuable to brands. And this audience is the future.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence!

How a brand audit could revitalize the Democratic party

Biznology

Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand.

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How 3 UK Brands Reached Their Audiences With Great Content

Contently

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric Here are three UK brands that aren’t just keeping up—they’re getting out ahead.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently

Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal. Gen Z is used to seeing branding everywhere. They’ve grown up surrounded by brands tweeting memes, partnering with influencers, and angling to profit off their attention.

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Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

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Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.

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Non-Gaming Brands Find Value in the Twitch Audience

Content Marketing Institute

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience.

The Right Metrics for Measuring Audience Growth

RebelMouse

When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. Creating Better KPIs for Audience Growth.

How to Develop a Brand Voice You Can Live With

Act-On

If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”.

Five steps to awesome audiences for campaign efficiency

Choozle

An awesome audience: The people, who are awesome, that you want to serve your ad to. On the hunt for better audiences + greater campaign efficiency? When selecting data segments, get familiar with the brands you’re using and their strengths and weaknesses.

Behind Enemy Lines: Understanding Your Competitor’s Audience

Crimson Hexagon

A deep understanding of your competitor’s target audience is an incredibly powerful way for your own company to expand into a new market or better target an existing one. In this post, we’ll help brands use social media data to analyze their competitors’ audiences.

Branding can help local businesses avoid the “growth trap”

Biznology

Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than something “abstract” (or highfalutin) like branding. Think about audiences.

Who Owns Your Audience?

Contently

I have an audience, I can talk to them. He has over 47 million subscribers, an audience that most publishers would kill for. On one front, you have to battle with popular and powerful influencers for your audience’s attention. The post Who Owns Your Audience?

The crisis of message credibility and impact on brands

Biznology

The incidence of these “untruths” has reached epidemic proportions, and is seriously undermining the most important values for strong brands: credibility, authenticity, and trust. Politicians and statesmen all have a brand image they cultivate and present.

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The real value of engaging your audience in content marketing

Biznology

Which is why engaging your audience is critical to you marketing success. If you can engage your audience, you have a much greater opportunity to build your brand organically. Think of Zappos, who create legions of brand ambassadors by providing incredible customer service.

B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

With so much competition, how can you woo and wow your audience? Instead, create a strategy that outlines your overall plan, including audience, messaging, and timing. An integral part of your strategy is to find your core audience. Use live video to answer audience questions.

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

ScribbleLive

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus.

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All the Feels: The Importance of Emotional Marketing and Connecting with Your Audience {Infographic}

Marketing Insider Group

This post originally appeared on PAN Communications Emotional marketing is a tactic that’s utilized by marketers to address their feelings, values and pain points so brands can make connections with their prospects and form brand loyalty.

The 2018 Branded Twitter Awards

Contently

A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.

How Trump’s brand positioned itself for victory

Biznology

However, from a branding perspective, the compelling reasons behind each vote was more about what each candidate stood for. And this is what branding is all about–making promises that resonate with people’s intense emotional desires, to connect with them.

The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. A Case Study in Pendulum Audiences. How to Handle Audience Swings.

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Branded content just another shade of fake news?

Biznology

Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Remember blogging for business?

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Beyond the Blog Post: 6 Content Formats Your Audience Wants

Contently

According to a 2017 study from Arkadium , which helps brands create interactive content, 78 percent of respondents prefer text to incorporate multimedia components. The upside to infographics is they typically bring in a larger audience than a regular old blog post.

Branding in Bulk: 4 Steps to Successfully Spread Brand Awareness to a Large Audience

Altitude Branding

They help to increase brand awareness and they help you stand out from your competitors, all while successfully targeting the right customer. Is your company looking to simply increase brand awareness and spread the word about your organization? Local Branding

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5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media.