Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. In this article, we will explore seven compelling reasons why your firm should be blogging.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

B2B Marketing Exchange

APRIL 10, 2024

Community-Centric Approach: At the heart of #B2BMXEast is a commitment to fostering a vibrant and inclusive community of B2B marketers. Connect with peers, industry leaders, and solution providers, forging valuable relationships that can propel your career and business forward. The post Your Invitation To #B2BMXEast!

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Companies looking to engage with the hacker community and showcase their expertise can explore sponsorship opportunities available on DEF CON’s website.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Stevens & Tate

MARCH 27, 2023

You should also engage with your audience, share valuable content, and optimize your posts with relevant hashtags and keywords. Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. What are Social Signals?

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Kapost

NOVEMBER 9, 2016

The focus and attention may seem daunting to some, but to those who live and breathe social media marketing we know all of the activities boil down to one thing—engaging with a target audience. Here are four tips for connecting with your audience on social channels. How to Reach Your Audience on Social. Who Is Your Audience?

Peer-to-peer 119

Peer-to-peer Enterprise Management Buyer Personas Ideal Customer Profiles 119

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Connect with experts and peers in the martech community in this smaller, more exclusive event that blends the best of both virtual and physical worlds. ET on July 16, 2021. Back to Connecting. Remember in-person events? They’re baaack!

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. When reputable brands endorse your content, their audiences will likely view your brand favorably.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” The community of open-source developers will push back hard if their values aren’t respected. We’ve been thinking about it since 2022.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. Sorry to disappoint you. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Adobe Experience Cloud Blog

JUNE 11, 2021

Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. The Closer.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Additionally, Metadata has seen amazing growth in the DEMAND Community with over 2,000 members and over 8,000 attendees at the annual DEMAND conference. “Appearing on the Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Scoop.it

NOVEMBER 3, 2020

Everything you put out there—whether it’s a blog post on LinkedIn or a meme on Twitter—should be purposeful and completely on-brand. Because it’s a golden opportunity to show off your personality, encourage conversation, and show some thought leadership— three things audiences respond well to. But not without a plan or goal.

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Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Salesforce Marketing Cloud

MAY 23, 2022

A McKinsey study also shows that companies that excel at design grow revenue and shareholder return at nearly twice the rate of their industry peers. Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Here’s how to get started! You got this, Trailblazer.

Design 98

Design Peer-to-peer Deliverability Validation 98

Zoominfo

OCTOBER 16, 2018

If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Users subscribe to subreddits so posts from those communities show up in their main feed. Reddit is more than just a social networking site. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. As the world changes, Salesforce evolves with it. Level up with the Marketer Career Path.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Onalytica B2B

MAY 29, 2018

Location: Global with a predominantly US audience and client base. I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Martech

JUNE 6, 2023

Marketers are using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and time-consuming product documentation. The ability to create video from text and vice-versa has been a game changer to offer audiences and customers choices for content consumption.

Marketing AI 94

Marketing AI Marketing Analytics Tools Generation Planning 94

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 108

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Salesforce Marketing Cloud

MAY 26, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Salesforce Fundamentals is a guided program with weekly Trailhead assignments and a weekly classroom session taught by volunteers in the Trailblazer Community. TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Communities Training Fulfillment 98

Launch Marketing

JULY 18, 2018

A few of the primary challenges to leading virtual meetings are you can’t see the audience, they can’t see you, but the one thing you can count on is: they’re distracted. A few of the primary challenges to leading virtual meetings are you can’t see the audience, they can’t see you, but the one thing you can count on is: they’re distracted.

Peer-to-peer 70

Peer-to-peer Webinar Metrics Lead Ranking Training 70

Salesforce Marketing Cloud

NOVEMBER 30, 2022

We already have TVBs for new admins , App Builders , and Platform Developers but realize we’re missing a big audience—Trailblazers who are just starting to explore Salesforce and looking for guidance on where to begin. Meet our newest Trailblazer Virtual Bootcamps New to Salesforce? Curious about Marketing Cloud? REGISTER TODAY.

Peer-to-peer 98

Peer-to-peer Lead Ranking Communities User-Generated Content 98

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

illumin

OCTOBER 27, 2023

Poor company culture is felt, not only by employees, but by clients and sometimes target audiences, who notice the lower quality work often produced in toxic environments. So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success?

Paid Search Agency 98

Paid Search Agency Companies Peer-to-peer Organic Leads 98

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Schubert B2B

SEPTEMBER 29, 2023

Supplementing long-standing sales techniques with this commercial strategy educates customers on how your firm can benefit them, helping you stand out from the crowd and enchant a larger audience. the majority of your audience). the majority of your audience). social media, community boards, podcasts, etc.).

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62