Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” In Muhl’s view, this reflects a growing sense, especially among younger consumers, that the system is “rigged” in favor of the wealthy.

Gartner 104

Gartner Digital Transformation Pricing Price 104

Zoominfo

FEBRUARY 15, 2018

Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz. ” – Lori Richardson. Click to Tweet!

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

B2BMarketing.net

APRIL 16, 2024

Consider the role of synthetic data—a tool that, while complex, offers us a glimpse into customer attitudes and behaviours without breaching privacy. The emphasis on the human is, in my view, needed more than ever. It’s here that we, as marketers, must tread carefully.

Ethics 52

Ethics Brand Identity Branding B2B 52

Tony Zambito

APRIL 28, 2021

Which, if you are not aware of it, can be a determining factor in how a buyer views an organization. The Buyer Mindset can have elements of and be affected by mental models, attitudes, belief systems, norms, culture, perceptions, emotions, and other often unarticulated thoughts of the mind. Post-Pandemic Understanding A Must.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Biznology

APRIL 26, 2020

I am lucky to have such a great view. And that starts with changing your attitude from “Who moved my cheese?” The post B2B marketers, your attitude might be the key to navigating this COVID crisis appeared first on Biznology. I live in a really nice apartment that looks over the Manhattan skyline.

Trade Show 138

Trade Show B2B Marketing B2B Work Management 138

Biznology

AUGUST 2, 2021

The two leaders need to report to someone who respects and likes them both and who will defend them both and their teams, and demonstrate that attitude consistently across the board. Marketing is in a support role, and is viewed as a cost center. And that goes for the CEO as well. Both functions are required for success.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. Understanding your target audience's needs is essential in the product or service launch process.

Research 98

Research Service Product Planning 98

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. When exposed to ads or marketing that focus on inclusivity, 38% of consumers say that their attitude or behavior toward the brand positively changed,” the report states.

Gartner 111

Gartner Marketing Report Planning Paid Search Agency 111

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.” ” — Erica Jong , author of “Fear of Flying” “I stopped caring so much whether I got a yes or a no.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

B2B Marketing Directions

FEBRUARY 14, 2021

In my last post , I reviewed the findings of a recent research report that examined the attitudes and behaviors of millennial B2B buyers. The report was based on surveys of over 17,000 business professionals, and it focused on the attitudes and behaviors of those between the ages of 21 and 40.

B2B Marketing 94

B2B Marketing B2B Paid Search Agency Customer Surveys 94

Martech

JANUARY 29, 2024

If we take a different view of this question, informed by consumer research, we asked the same question in our recent What Matters 2024 study and saw that 32% are currently avoiding fast fashion — the highest percentage among all generations surveyed.

Marketing AI 97

Marketing AI Ethics Training Opinions 97

Tony Zambito

NOVEMBER 8, 2020

Making it important to get insights into attitudes, expectations, mental models, and points of view. The state of mind of buyers today are filled with tremendous doubt and uncertainties. Changing the way, they think about next year and about the B2B businesses that supply them.

Allocation 187

Allocation Buyer Personas B2B Lead Ranking 187

Webbiquity

NOVEMBER 29, 2022

Discussing such problems helps develop a solution-oriented attitude in your workers and surfaces unique ideas to address such situations. When you value your customers, they will view your brand as valuable. Understand customer psychology. Alain Glaeser is a software developer turned growth marketer and a no-code SaaS enthusiast.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Tony Zambito

JUNE 16, 2020

In what may have been viewed as a long-term initiative now just moved up to the top of the list. Accelerated Digital Transformation In B2B. The five-to-ten-year plans put in place by B2B organizations to achieve digital transformation has now been shortened to months and within two years. Expense And Debt Reduction.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Zoominfo

JULY 7, 2019

Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone Click to Tweet! Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz Click to Tweet!

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

Biznology

APRIL 1, 2022

Be curious, ask questions, develop informed points of view grounded in the data and facts that you acquire on your learning journey. Seth’s Blog: Expertise vs Attitude. “If this is so obviously true, then why don’t organizations hire for attitude and train for expertise?” Learning is a life-long endeavor.

Gartner 104

Gartner Organic Leads Training Opinions 104

Martech

APRIL 21, 2023

Consumer devices during views. We’re all about the cumulative impact of incremental change in attitudes. Dig deeper: How advertisers can take the lead in reducing carbon emissions This includes energy used in Ad selection from servers and cloud computing; analytics; network traffic; storage; data providers; and vendor overhead.

Spending 85

Spending Ads Distribution Vendors 85

Sprout Social

APRIL 24, 2023

On TikTok, #deinfluencing, or posting about how a product isn’t worth the hype, is taking off with more than 500 million views. Consumer attitudes toward influencers are changing, but not necessarily for the worse. Last year, BeReal burst onto the scene , emphasizing unedited and uncurated social sharing. What comes next?

Advertising Agencies 122

Advertising Agencies Planning Social Media Paid Search Agency 122

B2B Marketing Directions

FEBRUARY 28, 2021

A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors. The report focuses primarily on the attitudes and behaviors of survey respondents between the ages of 21 and 40.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Heinz Marketing

JULY 11, 2022

How to maintain a successful, positive attitude. And point of view, how you look at it. So if you are resilient, you’re going to be able to pass that resiliency attitude to another. And I think from selling or just anything, attitude really is everything, that energy field that you set. How to hire for resilience.

Terms and Conditions 91

Terms and Conditions Amazon B2B Sales Paid Search Agency 91

ClickZ

MAY 19, 2022

You’re always going to get better engagement and views if you use players, but they’re not actors. 367,573 video views. Granted, we also tracked engagement KPIs, but for a campaign centred on safe gambling, it was vital we tracked how attitudes of trust shifted towards Sportsbet.io 721,023 impressions. and Sportsbet.io

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Contently

APRIL 5, 2022

Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Last September’s YouTube campaign Not Wasting My Twenties , created by Portland agency Wieden+Kennedy, bagged just 42,000 views. Its marketing reflects this. WINNER: Google. Entertainment.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

SmartBug Media

JULY 25, 2023

Measure the number of views, shares, and comments each post receives. AI can also perform sentiment analysis on social media data, providing insights into consumers' perceptions and attitudes toward a brand or product.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. External Stakeholders Partnerships and collaborations with external entities provide a different lens through which to view market dynamics.

Business 104

Business Analysis Work Management Forecasting 104

KoMarketing Associates

JANUARY 23, 2017

about their attitudes on using immersive technology, such as VR, to better understand marketing and advertising. About 60 percent who tried VR said that it created a more positive view of brands. A survey conducted by YuMe recently asked more than 800 participants in the U.S.

Marketing Report 120

Marketing Report Intent Signal Paid Search Agency Advertising Agencies 120

Marketing Insider Group

NOVEMBER 23, 2023

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. Content for your viewing entertainment, and one more reason to accept the Apple brand as an essential part of modern life, bringing us the music and videos we want through the convenience of Apple technology.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Hubspot

DECEMBER 21, 2021

They view their role as manifesting their vision of the future. Positive Attitude. They know that attitude is often a choice. Great leaders choose to exude the type of attitude that will influence their team in a positive way. It means being brutally honest and humbly hearing how others view you. Get to Know You.

Thought Leadership 87

Thought Leadership Work Management Lead Scoring Lead Ranking 87

Salesforce Marketing Cloud

JANUARY 3, 2024

Your energy and pitch intent are just as important as what you say, so a helpful attitude focused on your prospect’s best interest should guide you. Focus on your prospect’s point of view. Instead, try to understand their point of view and offer ways to help. Good sales pitches are helpful, specific, and unique.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Adobe Experience Cloud Blog

JANUARY 7, 2019

Multi-touch attribution provides a more balanced view for a longer sales cycle, but it requires figuring out what weight to give to each stage. Perception, awareness, and attitude are key to understand how these prospects are engaging with your brand. Reporting and ROI. Issues abound for marketers in this area.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

Sprout Social

APRIL 7, 2022

The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021. View this post on Instagram. View this post on Instagram. The Get Baked attitude carries over into Myers’ new business ventures too. View this post on Instagram. . — BBC News (UK) (@BBCNews) October 13, 2021.

Tips 92

Tips Viral Marketing Paid Search Agency PR 92

Biznology

JULY 26, 2017

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. It’s about attitude, enabled by a culture we created, where everyone knows the goal. We need to view the impact of communications across account activity, across deal flow. It’s been a long, but productive, journey. Like this post?

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Pam Didner

SEPTEMBER 8, 2021

To “own” your digital knowledge is to have a point of view. You can only have a point of view when you deeply (I mean deeply) understand the know-how. It’s your responsibility to develop your soft skills continuously. Soft skills are skills that you use to interact with others in the workplace. Leadership.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Optinmonster

OCTOBER 17, 2023

It seeks to discover how individual people view specific experiences. You’ll get a more realistic view of how people use your product. This research method gives you an uninterrupted view of users’ attitudes and behaviors. Then, you can improve your website based both on hard numbers and users’ experiences and opinions.

Research 102

Research Case Studies Case Study Skype 102

ClearVoice

DECEMBER 19, 2023

Psychographics (values, opinions, attitudes, interests, etc.) (And if you’re really advanced, you’ll apply all of these to a content strategy aligned with the buyer’s journey.) Audience analysis. You should know your audience’s Demographics (age, gender, occupation, location, etc.) Defining your goals.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Tony Zambito

MAY 6, 2020

This is a collective view of mental models, attitudes, perceptions, beliefs, and etc. Each type of organization will need to gain a deeper understanding of the thinking and sentiments people are creating as they experience the pandemic. that people will filter their goals and choices through.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Martech Advisor

JANUARY 3, 2020

Going into 2020, marketers are seeking a more complete view of their audience. What else can I discover about my audience’s attitudes and behaviors? To answer these questions, marketers are seeking a more complete view of their audience. What misconceptions do I have about my audience?

Multi-Touch Attribution 70

Multi-Touch Attribution Paid Search Agency Advertising Agencies Funnel Advertising 70

SmartBug Media

FEBRUARY 23, 2024

Truly meaningful data will help validate (or disprove) the thesis that your audience is viewing and getting value from your content. The attitudes and behaviors of your audience, as individuals and as a collective, are always changing. Analyze and evaluate often.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64