Remove attitudes
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Why the SWOT Analysis Still Matters in Marketing

Convince & Convert

When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Concentrating on the more difficult and negative aspects of SWOT analysis can help you see these before your competition does.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Breaking old habits is hard.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

AI can also perform sentiment analysis on social media data, providing insights into consumers' perceptions and attitudes toward a brand or product. This empowers marketers to quickly gauge consumer attitudes toward their brand, products, or services, helping to guide their strategies and decision-making process.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. A comprehensive picture of an organization’s strengths, weaknesses, opportunities, and threats (SWOT). Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Focus on the Buyer. The buying process is becoming longer in the majority of cases, not shorter.

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

The persona in the story is given a person’s name, and the story describes the customer type’s attitudes, likes, dislikes and needs. SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. Blue Ocean Strategy – know thy industry.

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B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

When done successfully, growth hacking is more of an attitude than a group of standalone tactics. Before embarking on a growth hacking journey, it’s always a good idea to do a SWOT analysis, to figure out what’s what. Remember, growth hacking is foremost an attitude change. to meet up and brainstorm ideas together.