Zoominfo

AUGUST 29, 2018

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Enter, sentiment analysis.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Contently

JANUARY 31, 2023

This is the practice of understanding consumer attitudes and opinions using technology. It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Tony Zambito

MAY 17, 2021

Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing. While others show the continued struggle for marketing to gain traction with ABM. You can make a case either for or against ABM depending on which survey statistics you pull from. Not all, though, are experiencing such.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. Understanding your target audience's needs is essential in the product or service launch process.

Research 98

Research Service Product Planning 98

Webbiquity

NOVEMBER 29, 2022

Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. Discussing such problems helps develop a solution-oriented attitude in your workers and surfaces unique ideas to address such situations. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” Inflation-triggered behaviors and attitudes will not automatically dissipate as inflation recedes to a tolerable level. Take the 2023 MarTech Replacement Survey Get MarTech!

Gartner 108

Gartner Digital Transformation Pricing Price 108

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Webbiquity

MAY 11, 2021

Survey Your Finances. The attitudes and needs your clients had last year might be quite different than they are today. According to a survey by PWC, 70% of people care most about speed , convenience, and good customer service. What industry trends might change your business in the next five years? Meet Customer Expectations.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Martech

AUGUST 8, 2022

We thought it would be a good time to check in again about your attitudes toward in-person events. So, please take this quick, 3-minute survey and tell us how you are feeling about attending conferences in the remaining months of this year and the first half of 2023. Click here to answer our survey. Processing.Please wait.

Personalization 116

Personalization Conference Customer Surveys Newsletter 116

Contently

FEBRUARY 21, 2023

NLP for Sentiment Analysis In a nutshell, sentiment analysis is an NLP technique that determines the emotional value of communications and tracks changes in attitudes, often by using a positive-negative scale. NLP for Chatbots and Customer Support According to a Userlike survey , 80 percent of customers have interacted with a chatbot before.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.”

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 126

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 126

Salesforce Marketing Cloud

OCTOBER 26, 2021

Mistrust is the new attitudinal default, and it shows up repeatedly in consumer surveys. Given these attitudes, it’s easy for some data-dependent marketers to lose hope or feel it’s too late to recapture lost trust. It is often assumed that attitudes to online privacy and ad targeting are demographically determined.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire. Employee Satisfaction Surveys Companies often use Likert Scales in employee satisfaction surveys.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire. Employee Satisfaction Surveys Companies often use Likert Scales in employee satisfaction surveys.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Martech

SEPTEMBER 13, 2023

Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. It’s also worth noting the results of a new Trustpilot survey , which found: 1 in 3 Americans are considering going into credit card debt to purchase holiday gifts this year.

Gartner 117

Gartner Marketing Report Planning Paid Search Agency 117

KoMarketing Associates

JANUARY 10, 2019

Adobe recently published the “State of Creative and Marketing Collaboration Survey,” and statistics showed that 59 percent of marketers agree that they find it difficult to personalize content at scale. To determine this, PwC surveyed 15,000 people from 12 countries to measure customer attitudes toward the brands and the buying process.

Barriers 157

Barriers Statistics Custom Publishing Customer Surveys 157

Inbox Insight

JANUARY 15, 2024

There are primarily three methods for gathering technographic data: Surveys : This traditional method involves conducting phone or email surveys to understand a company’s technology usage. While it’s more efficient than surveys, it has its limitations – such as outdated or inaccurate data.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

B2B Marketing Directions

FEBRUARY 28, 2021

A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors. Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was based on surveys of business professionals between the ages of 21 and 64 in ten countries.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

B2B Marketing Directions

FEBRUARY 14, 2021

In my last post , I reviewed the findings of a recent research report that examined the attitudes and behaviors of millennial B2B buyers. The report was based on surveys of over 17,000 business professionals, and it focused on the attitudes and behaviors of those between the ages of 21 and 40.

B2B Marketing 94

B2B Marketing B2B Paid Search Agency Customer Surveys 94

Martech

NOVEMBER 29, 2021

But with the Delta variant wave having caused major spikes across the country, and the new Omicron variant sparking fresh concern, we thought it would be a good time to check in again about your attitudes toward in-person events. Click here to answer our survey. We will publish the results here in the next few weeks.

Planning 99

Planning Personalization Conference Customer Surveys 99

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. The report highlights the strategic changes and innovations prompted by the need for privacy compliance and sustainable, consumer-friendly approaches.

Paid Search Agency 97

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 97

Vidyard

JANUARY 19, 2022

Vidyard conducted its latest survey with independent market research firm Atomik Research, with more than 500 financial services professionals, between November 22-26, 2021. The survey found: 40% of respondents fear their productivity will decline if they are forced to return to the office. to conduct an online survey of?503?financial

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

KoMarketing Associates

MAY 14, 2018

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. Forty-three percent of customers would pay for a greater convenience, and 42 percent would pay for a friendlier, welcoming experience, according to the survey.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Tomorrow People

JULY 26, 2022

In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. Online surveys Online surveys can be extremely valuable for brand research, regardless of what brand development stage you’re currently at. What is the ultimate goal of brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. Online surveys. Online surveys can be extremely valuable for brand research, regardless of what brand development stage you’re currently at. What is the ultimate goal of brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

B2B Marketing Directions

FEBRUARY 7, 2021

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. The surveys were fielded last year and included respondents from ten countries.

B2B 75

B2B Trade Show Customer Surveys Vendors 75

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

B2B Marketing Directions

JANUARY 29, 2022

2022 Edelman Trust Barometer - 58% of individuals surveyed in 27 global markets said they buy from or advocate for brands based on the brands' values, and 52% said business organizations are not doing enough to address climate change. 2021) - 53% of surveyed U.S. 2021) - 53% of surveyed U.S. Barkley, Inc. Barkley, Inc.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Customer Experience Matrix

MARCH 4, 2018

The assumption that cloud-based technology is synonymous with advanced martech is debatable but, then again, the survey was sponsored by Adobe. A Salesforce survey of IT professionals supports this view. Other surveys have given similar results: people are generally happier with technology when they buy it for themselves.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Tomorrow People

NOVEMBER 25, 2021

The vast majority of companies use surveys to gauge how well they’re performing in the eyes of their customers. With many survey tools and pre-built templates out there, it can be tempting to include questions that don’t add much value for your business – but marketers should be careful. 5 ways to capture the voice of the customer.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Martech

MARCH 19, 2024

Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools. One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting.

Marketing AI 102

Marketing AI Conference Generation Loyalty 102

Martech

JANUARY 29, 2024

If we take a different view of this question, informed by consumer research, we asked the same question in our recent What Matters 2024 study and saw that 32% are currently avoiding fast fashion — the highest percentage among all generations surveyed. Still, we can see that two-thirds of Gen Z are not participating in sustainable fashion.

Marketing AI 103

Marketing AI Ethics Training Opinions 103

DiscoverOrg

FEBRUARY 21, 2019

As you assess your human resources, ask these key questions to identify the long-term fits under your new leadership: Are there bad habits (or bad attitudes) on your team? A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!).

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

ClearVoice

MAY 29, 2023

In 1994, Angus Jenkinson proposed grouping people with similar attitudes. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. Some strategies you can use: Conducting surveys, interviews, and focus groups. Analyzing your contacts database and sales data.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

B2B Marketing Directions

AUGUST 21, 2022

Image Source: TrustRadius In June, TrustRadius published the findings of its sixth annual survey of B2B technology buyers. The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey.

Marketing Management 52

Marketing Management Research B2B Vendors 52