Remove attitudes spam
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms. The true compliance chain is not just CAN-SPAM but also receivers, blocklist services, the ESP itself and many other layers. This will continue In 2024.

Planning 124
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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Spam complaints and complaint rate. Inbox providers pay closer attention to how your subscribers react to your emails—not supposed spam trigger words —including tracking many actions that marketers can’t see, such as foldering and deletes without opens. Recycled spam trap hits. Spam complaints and complaint rate.

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8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

Marketing Insider Group

The last thing you want is your brand advocates spamming social media with corporate messages just to reach the top of the leaderboard. These factors include the game itself to the timing of the rollout to the company culture and prevailing attitudes.

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5 things I hate about email – and how to fix them

Martech

So read my rant in this post instead: Business stress is no excuse to spam. CAN-SPAM law gives you ten days to honor the unsubscribe. Consider that your customers are going into their inboxes with many of the same attitudes about life that I expressed at the beginning. You were sitting at a computer. Immediately. Tweet it to me.

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10 Steps to Build Trust With Email

TowerData

This attitude might never go away, but you can mitigate it by making your unsub link as clear and easy to use as possible. Test whether adding a second unsubscribe in your message, maybe at the top of your email, reduces spam complaints without costing you too many unsubs. Audit your unsubscribe process regularly. Does the link work?

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How to Cold Email An Influencer: Guide + Examples

SocialPilot

Try to keep necessary gaps between your follow-ups to prevent from spamming the recipient inbox. And 69% of recipients mark an email as spam based on their subject line (Invesp, 2021). Even while you are conveying excitement and enthusiasm, make sure it is not misinterpreted with an informal attitude.

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Digital Advertising: Now B2B Marketers Can do it Just as Well as B2C

Leadspace

Until now, the prevailing attitude of B2B marketers towards digital ad campaigns was at best lukewarm. To achieve that, B2B marketers can’t just spam their prospects’ inboxes — they need to be engaging them consistently across all channels, with personalized, engaging content.