The First Rule of Relationship Selling? Don’t Sell
Salesforce Marketing Cloud
APRIL 13, 2023
Eighty-seven percent of business buyers expect sales reps to act as trusted advisors, according to the 2023 State of Sales report. Build trust; close the deal. Trust leads to loyalty, and loyal customers spread the word, keep buying over time, and spend more money when they do. That’s how relationship selling works.
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