Remove attitudes work
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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How do I configure GA to track XYZ? Where to Learn Google Analytics.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Here’s an example: Awareness.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 286
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How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

Tony Zambito

Assessing attitudes and perceptions through a specialized skill in determining mental models. A few years ago, while working with Fed Ex , they had a preconceived notion that national contracts were the key to winning over large logistic companies. I was working on an engagement with Pearson Education for a perplexing problem.

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How to Create Marketing Videos with Limited Resources

Parse.ly

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

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B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. You make the marriage work. Marketing’s job is to make the sales function—that highly constrained and valuable resource—more productive. Sales owns the P&L.

B2B Sales 197
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Hey CMOs: Culture Still Eats Marketing Strategy for Breakfast

Marketing Insider Group

The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary. No matter what marketing strategy you put in place, if your team aren’t engaged and don’t believe their work has real value, it’s unlikely to succeed.