Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.”

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Zoominfo

FEBRUARY 17, 2020

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Enter, sentiment analysis.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Gartner’s own research says only 9% of U.S.

Gartner 120

Gartner Marketing Report Planning Paid Search Agency 120

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 101

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 101

Zoominfo

AUGUST 29, 2018

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Enter, sentiment analysis.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Contently

FEBRUARY 21, 2023

NLP for Sentiment Analysis In a nutshell, sentiment analysis is an NLP technique that determines the emotional value of communications and tracks changes in attitudes, often by using a positive-negative scale. NLP for Chatbots and Customer Support According to a Userlike survey , 80 percent of customers have interacted with a chatbot before.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

B2B Marketing Directions

FEBRUARY 28, 2021

In a 2017 report, the global research firm Ipsos MORI wrote, "Myths and misunderstandings [about millennials] abound, with bad research jumping to general conclusions based on shallow caricatures." A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Customer Experience Matrix

MARCH 4, 2018

This study from Econsultancy suggests the difference is overstated if it exists at all: 9% of European countries reported a highly integrated tech stack, barely under the 10% figure for North American companies. in cloud adoption -- see, for example, this report from BARC Research.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

B2B Marketing Directions

FEBRUARY 14, 2021

In my last post , I reviewed the findings of a recent research report that examined the attitudes and behaviors of millennial B2B buyers. The report was based on surveys of over 17,000 business professionals, and it focused on the attitudes and behaviors of those between the ages of 21 and 40.

B2B Marketing 94

B2B Marketing B2B Paid Search Agency Customer Surveys 94

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. Lotame published “The State of Audience Data Research Report” and found that just 20 percent of marketers are “very confident” in the data accuracy of purchased data.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

KoMarketing Associates

MAY 14, 2018

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the report. “It It has a tangible impact that can be measured in dollars and cents.”.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Vidyard

JANUARY 19, 2022

Vidyard conducted its latest survey with independent market research firm Atomik Research, with more than 500 financial services professionals, between November 22-26, 2021. The survey found: 40% of respondents fear their productivity will decline if they are forced to return to the office. to conduct an online survey of?503?financial

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

B2B Marketing Directions

FEBRUARY 7, 2021

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. The surveys were fielded last year and included respondents from ten countries.

B2B 75

B2B Trade Show Customer Surveys Vendors 75

DiscoverOrg

FEBRUARY 21, 2019

As you assess your human resources, ask these key questions to identify the long-term fits under your new leadership: Are there bad habits (or bad attitudes) on your team? A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!).

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Martech

MARCH 19, 2024

Padgett cited a recent McKinsey report that projected genAI will contribute up to $4.4 Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools. trillion in annual global productivity. The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty.

Marketing AI 106

Marketing AI Conference Generation Loyalty 106

B2B Marketing Directions

JULY 9, 2023

(This month's Research Round-Up features three studies that look at the state of B2B marketing budgets and marketer attitudes, the state of online B2B buying, and what influences B2B buying decisions.) Here are some of the major findings from the survey. Here are some of the major findings from the survey.

B2B Marketing 52

B2B Marketing Research B2B Marketing Management 52

B2B Marketing Directions

AUGUST 21, 2022

Image Source: TrustRadius In June, TrustRadius published the findings of its sixth annual survey of B2B technology buyers. The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey.

Marketing Management 52

Marketing Management Research B2B Vendors 52

Sprout Social

JANUARY 11, 2024

Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Surveys give you unfiltered insights straight from the source—the customer.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

KoMarketing Associates

OCTOBER 17, 2018

Econsultancy and MediaMath recently conducted the “Dream vs. Reality: The Real State of Consumer-First and Omnichannel Marketing” report and discovered that 91 percent of respondents believe it is important to put the customer first in all of their marketing efforts. However, 51 percent say that they do not fully do so. “The

Marketing Report 121

Marketing Report Paid Search Agency Advertisements Advertising 121

B2B Marketing Directions

JANUARY 29, 2022

investors, according to a report by Morningstar. 2022 Edelman Trust Barometer - 58% of individuals surveyed in 27 global markets said they buy from or advocate for brands based on the brands' values, and 52% said business organizations are not doing enough to address climate change. 2021) - 53% of surveyed U.S. Barkley, Inc.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

KoMarketing Associates

JUNE 18, 2018

SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices. Recently, PwC surveyed 15,000 people from 12 countries to assess customer attitudes toward brands and the customer experience.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

ClearVoice

MAY 29, 2023

In 1994, Angus Jenkinson proposed grouping people with similar attitudes. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. Some strategies you can use: Conducting surveys, interviews, and focus groups. Analyzing your contacts database and sales data.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

B2B Marketing Directions

NOVEMBER 29, 2020

The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. More than 75% of the respondents in these surveys were based in the United States. Therefore, the results of the TrustRadius surveys may not be completely applicable to all types of B2B purchases and sales.

Purchase 98

Purchase B2B Vendors Case Studies 98

Modern B2B

SEPTEMBER 28, 2023

Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. Understanding the customer: Roland Every year, we conduct a customer survey on behalf of our client, Roland. The survey targets customers, prospects and potential leads.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The survey included respondents from fourteen industry verticals.

Research 75

Research B2B Amazon Customer Surveys 75

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Anticipating future market shifts involves analyzing economic forecasts , industry reports , and expert opinions.

Business 112

Business Analysis Work Management Forecasting 112

Optinmonster

OCTOBER 17, 2023

Conduct market research when traditional surveys are unavailable. 34% of researchers report regularly conducting webcam IDIs as 1 of their top 3 data collection methods. Because you see immediate reactions, this method provides different insight than a written survey. The 2 are complementary to each other.

Research 98

Research Case Studies Case Study Skype 98

B2B Marketing Directions

JULY 24, 2022

Fortunately, three recent surveys provide a more balanced view of consumer attitudes regarding the importance of corporate social responsibility and brand purpose. The findings of these surveys show that while values matter to consumers, their expectations of companies and brands are mixed.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Martech

NOVEMBER 11, 2021

This ongoing research project, based on a survey of over 9,000 individuals in 12 global regions, confirms that digital interactions are now strongly preferred to in-person encounters, especially for financial services, travel and other ticket purchases, non-grocery shopping and even healthcare. Best and worst.

Verticals 99

Verticals Demand Consulting Customer Surveys 99

B2B Marketing Directions

AUGUST 23, 2020

If we want "hard" evidence regarding the pandemic-driven growth of e-commerce, we need look no further than the most recent quarterly earnings reports of five large U.S. For example, in late July and early August, McKinsey & Company surveyed just over 2,000 U.S. e-commerce sales grew 97% Amazon - Online product sales increased 40%.

B2B 85

B2B Amazon Enterprise Management Customer Surveys 85

B2B Marketing Directions

AUGUST 8, 2021

David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. Today's survey technology tools make it relatively easy to create survey instruments and conduct online surveys. The first two posts in the series are available here and here.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Validation Opinions 52

Salesforce Marketing Cloud

JUNE 7, 2022

They have different motivations and different attitudes. 70% of C-suite executives report their employees are happy, but only 44% of employees agree. Our recent report, The Experience Advantage , found that 71% of C-suite executives think their employees are engaged with their work, when in reality only 51% say they are.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

B2B Marketing Directions

FEBRUARY 20, 2021

Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was based on surveys of over 17,000 business professionals between the ages of 21 and 64. The report focuses on the attitudes and behaviors of business professionals between the ages of 21 and 40.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

KoMarketing Associates

JANUARY 23, 2017

A survey conducted by YuMe recently asked more than 800 participants in the U.S. about their attitudes on using immersive technology, such as VR, to better understand marketing and advertising. The report found that searches related to “online video marketing” made up 5.52 Marketing email” took the first spot with 5.57

Marketing Report 120

Marketing Report Intent Signal Paid Search Agency Advertising Agencies 120

B2B Marketing Directions

MARCH 12, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. Both studies provide valuable insights regarding the attitudes and practices of ABM marketers, and the findings point to the ongoing growth and development of account-based marketing.)

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52