Marketing Insider Group

MARCH 24, 2021

Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Interests, likes, preferences, pain points, beliefs, and attitudes: Nothing reveals your audience members’ humanity more than these factors. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Launch Marketing

JULY 19, 2023

For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach. In another example, if you are issuing a press release targeted at cybersecurity companies, it is better suited to be more serious and factual.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Tomorrow People

FEBRUARY 21, 2022

If the feature you’re releasing is a major one, does your feature announcement equip them with enough knowledge to make an effective and compelling case to other employees? Example: Zendesk Customer service SaaS company Zendesk constantly releases new features for all of their users. Consider the perspective of the target user.

Features 156

Features Product Tips Work Management 156

ClearVoice

JUNE 10, 2021

Dig into no is not an answer attitude. Perhaps it’s a review of a newly-released dating app, a skincare line, or the opening of a restaurant. Dig into that ‘no is not an answer’ attitude. This tenacious attitude can prove incredibly helpful as you try other writing avenues. Ditch the inverted pyramid. Look at all angles.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

Buffer

AUGUST 31, 2022

I found that "can-do" attitude inspiring and contagious, and it's amazing when things click that way. Cycle time is, for us, the time between we start working on a feature or improvement (the first change we do in the codebase for that) to when a Pull Request with the changes is merged and released to production.

Allocation 103

Allocation Work Management Marketing Management Click Rate 103

Martech

NOVEMBER 14, 2023

My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. We’ll see companies release AI and GenAI components with niche functionality or niche solutions that bridge the gap between ignorance and sophistication for marketers.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement.

Marketing AI 120

Marketing AI PR Work Management Marketing Management 120

B2B Marketing Directions

AUGUST 21, 2022

For the press release announcing the publication of the survey report, Vinay Bhagat, the Founder and CEO of TrustRadius, said: "The main theme echoed throughout our 2022 report is that we are in 'The Age of the Self-Serve Buyer.' Sixty percent of the respondents were millennials (ages 25-40), and 29% were GenXers (ages 41-56).

Marketing Management 52

Marketing Management Research B2B Vendors 52

ClickZ

NOVEMBER 11, 2019

The California Consumer Privacy Act ( CCPA ) goes into effect on January 1, and, last week, compliance platform Sourcepoint released a new compliance solution. Publishers’ attitudes about CCPA. The CCPA component meets the requirements of the Interactive Advertising Bureau’s recently proposed CCPA Compliance Framework.

Privacy 55

Privacy Opt-out Opt-in Custom Publishing 55

ATAK Interactive

MARCH 25, 2020

Some businesses create generic ra-ra values such as “commitment to excellence,” but at ATAK, every element of our operation – hiring, performance, attitude – is reflected in these values. Over the next few weeks, ATAK will be releasing content centered around marketing during these times. We will be the solution. We will adapt.

Work Management 78

Work Management Thought Leadership Marketing Management Advertising Agencies 78

ATAK Interactive

MARCH 25, 2020

Some businesses create generic ra-ra values such as “commitment to excellence,” but at ATAK, every element of our operation – hiring, performance, attitude – is reflected in these values. Over the next few weeks, ATAK will be releasing content centered around marketing during these times. We will be the solution. We will adapt.

Work Management 78

Work Management Thought Leadership Marketing Management Advertising Agencies 78

Seismic

OCTOBER 24, 2023

Since last year’s conference, Seismic has released 11 different AI enhancements across the Seismic Enablement Cloud. We’re looking forward to helping our customers leverage AI in their enablement efforts, and plan to release dozens of new AI enhancements before next year’s event. One key area for that innovation is AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The same attitude was taken when GA migrated to UA. While items are missing from the standard features, there is hope that Google will add these back in a future release. This is not new.

Marketing Analytics Tools 79

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 79

B2B Marketing Directions

JANUARY 29, 2022

companies, released a new Statement on the Purpose of a Corporation. For example, if a company sells "luxury" autos or fashion accessories to a target market composed primarily of high income individuals over the age of 40, the findings of a general population survey may not accurately reflect the attitudes of that target market.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

nDash

NOVEMBER 11, 2021

Public relations managers are also responsible for handling investor relations, speechwriting, press release writing and distribution, social media management, web content writing, and more. Basic PR strategies include writing articles, press release writing and distribution, and event sponsorship. The Types of PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Animalz blog

DECEMBER 14, 2023

This open attitude sparks engagement from the Substack audience, as shown by the lively comments section underneath the post. It’s easier to feel close to a true story than an immaculate press release. (In fact, we ourselves have at times been guilty of muddying the waters.)” Embrace failures and learnings. Take a stand.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

SEPTEMBER 10, 2019

Not only that, but the company also cut product release time in half with this empowering way to work. This attitude trickled down into their social media guidelines, in which they not only laid out standards and brand voice expectations but also their encouragement to share.

Case Study 146

Case Study Case Studies Activities Studies 146

illumin

DECEMBER 14, 2023

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Sprout Social

JANUARY 11, 2024

Luxury luggage brand, Beis even jumped on the opportunity to release a line of Barbie-inspired luggage. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand. Each of these metrics offers a unique perspective on your brand’s presence in the minds of consumers.

Branding 107

Branding Brand Identity Aggregators Marketing Analytics Tools 107

ATAK Interactive

MARCH 25, 2020

Some businesses create generic ra-ra values such as “commitment to excellence,” but at ATAK, every element of our operation – hiring, performance, attitude – is reflected in these values. Over the next few weeks, ATAK will be releasing content centered around marketing during these times. We will be the solution. We will adapt.

Work Management 60

Work Management Thought Leadership Marketing Management Advertising Agencies 60

EveryoneSocial

FEBRUARY 8, 2022

Glassdoor recently released its top 100 best places to work , and we weren’t surprised to see several of our customers — including Qualtrics, Workday, Adobe, and Meta — on the list. Employee morale is the attitude or outlook that people have about their work and place of employment. What is Employee Morale and Why is it Important?

Work Management 52

Work Management Marketing Management Opinions Customer Satisfaction 52

Vidyard

AUGUST 12, 2019

Talkable Attitude. They recently released a documentary video series called “ Second Act ” with Vice, featuring people who have quit their careers to pursue a small business. This is talkable attitude done right. Image via Amazon. From Instagram Stories to podcasts, their content offers value to their audience.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Only B2B

FEBRUARY 23, 2022

Thousands of lead generating applications are released each year, providing consumers with new opportunities to interact with companies. Business Attitudes. Brands observing social media activity on their accounts may better measure their visitors’ preferences by using likes and dislikes.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Bluetext

OCTOBER 24, 2023

Not only will this esteemed costume act to sustain the movie’s popularity post-theater release, but it will also serve to further Mattel’s rebrand in attempts to course-correct previously negative connotations surrounding the doll’s history. Consumers love the ever-changing campaigns that showcase the unique attitudes of the sassy Ms.

Brand Identity 43

Brand Identity Branding Act-On Campaigns 43

Vidyard

NOVEMBER 27, 2017

Even though winter is well on its way in our part of the world, it’s looking like it’s going to be many months before the release of season 8 of Game of Thrones (noooooooooooooo!). We think his thoughtful leadership style and innovative attitude would make him a great addition to any executive team! Jon Snow Sad.

Eye-Tracking 98

Eye-Tracking Work Management Paid Search Agency Thought Leadership 98

Vidyard

DECEMBER 14, 2020

The number of respondents investing in asynchronous one-to-one video grew exponentially, from 7% in 2019 to 40% in 2020, representing a 471% increase year over year, according to The State of Video Report – 2020 Edition released today by Vidyard and Demand Metric , now in its seventh year. .

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

The number of respondents investing in asynchronous one-to-one video grew exponentially, from 7% in 2019 to 40% in 2020, representing a 471% increase year over year, according to The State of Video Report – 2020 Edition released today by Vidyard and Demand Metric , now in its seventh year.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Contently

MARCH 28, 2018

Earlier this year, Universal Pictures published a 360-degree ad for the release of “Fifty Shades Darker” and saw twice the engagement over other swipe-up CTAs. Brands can publish 360-degree VR videos through Snapchat’s Discover channel, and since they’re not native ads, viewers can only see them by swiping up.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Martech Advisor

DECEMBER 12, 2019

On GitHub, marketers can release early versions of materials that communities can build on and add value to. They can also release materials others can fork, remix, and re-release—to further the conversation, and to further the brand's reach. GitHub turns a marketing organization into a community enabler.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Convert

OCTOBER 21, 2020

A study by Performics found that consumer attitudes changed around Black Friday. Other times may include: A celebrity releases a new line of clothing in collaboration with your company. There is a perception that customer behavior is different around the holidays, and specific research shows this to be largely true.

Optimization 98

Optimization Conversion Marketing Websites Sample 98

Contently

SEPTEMBER 11, 2017

As content marketers, our attitude tends to look like this: But content marketing will never reach its full potential if we don’t move beyond audience growth and focus on how great content can fuel every touchpoint in the buyer’s journey. What worries me, though, is the rest of the conference seemed stuck on that one note.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

The Customer

OCTOBER 23, 2019

22, 2019 (GLOBE NEWSWIRE) — Leveraging behavioral data in conjunction with attitudinal insights may help researchers close the recall gap, based on a new study released today by consumer insights platform DISQO. LOS ANGELES, Oct. Founded in 2015, DISQO is headquartered in Los Angeles, California with over 120 employees.

Blast Campaigns 52

Blast Campaigns Comparison Opt-in PR 52

Navigate the Channel

NOVEMBER 2, 2022

PR is baked into myriad tactics, including company newsletters, brand experience layering, news releases, articles and white papers, sponsorships, social media and crisis management. A PR strategy now may include a wealth of earned, owned and shared media, but it is its own creature. Avoid the rudimentary purpose of “to make money.”

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Marketing Insider Group

NOVEMBER 18, 2020

In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Align and Build Ongoing Partnerships with Sales. Acquire Digital Marketing and Technology Competencies. Focus on the Buyer. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120