Remove attitudes range
article thumbnail

How to augment market research and glean customer insights with AI

Martech

While our experience tells us that AI still requires significant human supervision and direction, using AI we can evaluate a broader range of behaviors and scenarios in a shorter time. With AI, we can evaluate large volumes of open-ended responses and identify critical perceptions, attitudes and needs.

article thumbnail

GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

ZoomInfo’s wide range of direct dials and mobile phone numbers are a key asset for these programs. Inbound Expectations and attitudes to cold marketing in Germany are different to those elsewhere across the EU and the globe. Intent data is a great way to create a list of customers who are showing interest in your products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

These range from obvious (consumers are accepting more product substitutions in the face of stock-outs) to intriguing (canned goods sales rose twice as much in the U.S. Results are reported by day by brand, if you really want to wallow in the gruesome details. than in Europe because of smaller families and less storage space).

article thumbnail

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

article thumbnail

Five Demographic Characteristics to Consider When Building B2B Buyer Personas

Launch Marketing

Differences in Generational Attitudes. Oftentimes, those in a certain age range are put in different generational groups such as Gen Z, Millennials, Gen X or Baby Boomers. Age is a key demographic factor of B2B buyer personas. A person’s age also influences their buying power, values and shared characteristics with their peers.

article thumbnail

Opening the door – the key to finding the latest social media trends

illumin

Popular tools to track social media trends: There are a wide range of tools available to marketers in order to track social media trends, and many marketers are already using these tools for other aspects of their business. Hootsuite has a wide range of tools for marketers to search trends across several social platforms.

article thumbnail

How to Create Marketing Personas in 2023

ClearVoice

Buyer personas can inform a wide range of marketing activities. In 1994, Angus Jenkinson proposed grouping people with similar attitudes. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. They help marketers better understand their target audiences.