Remove attitudes
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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.

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The 4 Keys to a Successful Public Relations Strategy

Navigate the Channel

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Examples: Aberdeen Group Frost & Sullivan Source: Aberdeen Consumer research and analysis companies These firms study the attitudes, behaviors, preferences, and opinions of individual consumers. You’ll find these firms quoted often in the press.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

NLP for Sentiment Analysis In a nutshell, sentiment analysis is an NLP technique that determines the emotional value of communications and tracks changes in attitudes, often by using a positive-negative scale. Then, you can create content that addresses the key issues at hand.

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Vidyard Study Finds 96% of Financial Services Professionals Would Take a Pay Cut to Permanently Work from Home

Vidyard

As employee attitudes towards the new workplace and ways of doing business continue to shift, Vidyard consistently surveys professionals. The survey found: 37% admit successfully conducting a work meeting from a vacation. 36% say they have successfully led a meeting from the parking lot of a store. Sign up for Vidyard for free: /free.

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A Non-Writer’s Guide to PR

nDash

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

Then, the data can provide actionable insights such as top media affinities, social channel preferences, attitudes and behaviors and conversational trends. The insights can inform media buying and campaign messaging throughout the buyer’s journey.