Psychographic Segmentation: A Simple Guide For Marketers


That’s where psychographic segmentation comes into play. Getting In Your Audience’s Head: Psychographic Segmentation. Psychographics” refers to an individual’s psychological characteristics, such as personality, attitudes, values, opinions, and interests.

What is Psychographic Segmentation, and How Can It Improve Account Targeting and Conversions?


For nearly 50 years, psychographic data has empowered marketing and sales teams to carve out inch-perfect strategies that target highly specific audiences based on psychological factors. What is Psychographic Segmentation? B2C Psychographic Variables With Examples.


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Do Psychographics work in B2B Marketing & Sales?

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Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. The supposed issue is that you’re selling to a business, so there are no psychographics.

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This information also provides indications of a prospect’s attitude toward specific software, as well as their technology challenges and purchasing behaviors. Psychographic data. Psychographic data is essential if you are to create complete, actionable buyer personas.

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At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline.

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How do you segment your market?


We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Sometimes called attitudes, these characteristics include Personality, Values, Interests, Lifestyles, Purpose, Feelings, and more. Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments.

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Psychographic. Behavioral customer segmentation is a sales and marketing strategy that focuses on segmenting customers based on their behavioral traits, including their response to, use of, attitude toward, and knowledge of a brand, promotion, service, or product.

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Given these attitudes, it’s easy for some data-dependent marketers to lose hope or feel it’s too late to recapture lost trust. Our attitudes toward information sharing depend both on the type of information and the way it’s shared, or what social scientists call the “information flows.”

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Psychographics. Psychographic characteristics reflect the values, opinions and attitudes your audience holds. To complete the formation of your well-rounded persona, it is important to understand certain behavioral habits in addition to firmographic and psychographic information.

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Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. .

How to Create an Ideal Customer Profile

Heinz Marketing

Company Psychographics. Company Psychographics. The last block of an ideal customer profile consists of company psychographics. These are details like a company’s grand vision for the future, and their goals and aspirations, and their attitudes, maturity, and values.

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Don’t be overly restrictive – Instead of a true-to-life portrait of a single person, the ICP should be a comprehensive representation of your ideal customer base, including a collection of individuals’ attitudes, habits, and interests.

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However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes.

AI-driven Audience Segmentation Adds Value to B2B Marketing


Another way to segment individuals is through psychographics, which give various insights about your target audience’s values, attitudes, beliefs, personality types and traits. .

Account-based Marketing Glossary: 30 Terms to Know


Psychographic data. Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles. ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020.

Account-based Marketing Glossary: 30 Terms to Know


Psychographic data. Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles. ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020.

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics. His attitude is, “Tell me something I don’t know.” Tweet.

Everybody needs both Pinterest and LinkedIn


Psychographic segments around activities, attitudes or values. (Photo credit: Christopher S. Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” ” And, generally, Mike’s absolutely right. Too many guys in black turtlenecks and very cool eyeglasses try to fit their standard portfolio of tricks and tips to your business, without really considering how to various social channels fit your brand’s needs.

What Is Customer Profiling [Elements, Process & Tips]


Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. By combining demographics with behavioral and psychographic questions, you can surely get a much better understanding of your customer profile. Segment your target market based on demographics, psychographics, and behaviors using a market segmentation survey. What Is Customer Profiling [Elements, Process & Tips].

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” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. Marketing firm Barkley USA in partnership with Boston Consulting Group released a study recently on Millennials that looked at attitudes and behaviors of this group and identified six very different segments. Recent studies include political personas, Fast Track Couples, and environmental attitudes.

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Psychographic. Finally, you have psychographic market segmentation. It includes factors like values, attitudes, interests, personality traits, lifestyle preferences, psychological influences, motivations, priorities, and subconscious and conscious beliefs.

Framework for Conducting a Focus Group

Launch Marketing

It is a form of qualitative research where participants are recruited on the basis of similar demographics, psychographics, buying attitudes, or behaviors and are guided through a discussion by a marketing professional or moderator.

Four Challenges Market Research Faces Today

Tony Zambito

What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.

Marketers: Are You Going to Accept B2B Boring?

B2B Marketing Traction

or merely psychographics (attitudes, behaviors) here. Recently a few comments from different sources converged about how B2B marketing is boring. I believe it doesn’t have to be. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? I’m not talking demographics (age, income, education, etc.)

How to Choose the Right Ad Targeting Strategies for Your Business

SmartBug Media

This one is pretty cool to consider, if you choose the right platforms to harness these details: consult psychographics. Psychographics keep your buyer’s journey top of mind when getting into the nitty-gritty of your ad sets.

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This market segmentation usually breaks down into four buckets: demographic, geographic, psychographic, and behavioral. Psychographic. Psychographic segmentation looks at your audience based on personality factors: lifestyle and attitudes, interests, and core values.

How to Create an Audience Profile, And Why You Should [+Examples]


Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle. Collect psychographic data using Google Trends or influencers in the industry.

Target Market Research for the Professional Services

Hinge Marketing

Also consider behavioral and psychographic variables as well. Sometimes the most powerful variables are not demographics, but the “softer” considerations such as attitudes or opinions. Psychographic. Psychographic variables are often described as softer attributes.

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Psychographic data: Or the process of segmenting your audience based on different personality traits, like values, attitudes, interests, lifestyles, etc. Today’s customers are faced with hundreds of different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Psychographics play an extremely important role in the success of your social media strategy, so as challenging this may be, you want to make sure you do this part really well before moving on to the next step. Developing and executing a social media strategy is hard work.

Demystifying the Dark Funnel: How Anonymity Becomes Identifiable


Psychographic Signals — The specific interests and attitudes of the buying organization as a whole and its individual roles.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Psychographic data. What buyer profiling lacks is the ability to truly understand the goals, goal-directed behaviors , attitudes, emotions, interactions, situations, feelings, experiences, and points of views of buyers. Attitudes, belief systems, perceptions, concerns and etc. Confusion by Adam Gale.

Understanding Market Segmentation: A Guide (2020)

Psychographics. These three traits are what you should be looking out for when grouping your customers in this way: Personality – this defines a set of qualities that a person has, which affects most of who they are, including habits, traits, attitude, and temperament.

A Marketer’s Guide To Managing Projection Bias


Projection bias assumes other people have the same beliefs, attitudes, and thought patterns as you do. Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. News flash: Everyone’s biased. Yes, even you ! And there’s nothing wrong with that.

50 Email Segmentation Tips You Need to Use Now


Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles.

Best Practices for Identifying, Developing, and Engaging Your Target Audience

Heinz Marketing

That situation where all we have to go off of are titles — maybe there’s some information about industries — but there’s definitely nothing around psychographics, focus areas, or even pain points of the people we’re tasked to market to. These personas should go well-beyond simple titles and job descriptions, encompassing details around psychographics, role in the buying decision, internal and external influences, and pain points. By Josh Baez , Engagement Manager at Heinz Marketing.

8 Reasons Your Sales Reps are Losing Deals

Seismic - Sales Effectiveness

demographics, geographics, psychographics, and firmographics), where the prospect is in the sales cycle, how a buyer progresses through their journey, the context of their pain points, and the customer’s expectations. In the age of the consumer, it’s important to focus on customer-centricity, a situation in which companies must adopt a customers-first attitude and adapt to ever-evolving customer behavior.

Improve Your Lead Segmentation Through Interactive Content


This involves segmenting your content and campaigns based on the attitude and tendency depicted by your prospective customers or leads. Psychographic. The final segmentation parameter is psychographic segmentation. Improve Your Lead Segmentation Through Interactive Content.

Guide to Creating a Social Media Strategy for Your Firm

FMG Suite

Psychographics (Attitudes, Aspirations, Goals). Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success.

Improving Content Conversion with Dynamic Content


Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions. by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. Unfortunately, today’s buyers are bombarded with multiple marketing messages. When your prospect’s inbox explodes with offers daily, how do you ensure your content stands out?